Statement and Confirmation of Own Work

A signed copy of this form must be submitted with every assignment.

Student Declaration

I confirm the following details:

Candidate Name: MIRACLE MBEWE

Candidate ID Number: P00201971

Qualification: Level 4 Diploma in BIT

Unit: E-BUSINESS

Centre: LL-NACIT

I have read and understood both NCC Education’s Academic Misconduct Policy and the
Referencing and Bibliographies document. To the best of my knowledge my work has been
accurately referenced and all sources cited correctly.

I confirm that this is my own work and that I have not colluded or plagiarised any part of it.

Candidate Signature:

Date: 18th OCTOBER,2023

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899806245.docx
 INTRODUCTION:
The report of this assignment will address about the organization products and its services, also
the methods of advertising online and on how the organization it will have engage into projects
where not used currently can be engaged into the system of the company and many scenarios,
which will be detail accurately down below.
BEST BUY
It began in 1994, during the handing of Geek squad in the early days, that this man where humble
and draw themselves into agents, who were using bicycles to supply and deliver computers. The
logo of the Greek squad was white meaning as a symbol for them to be well known in the services,
but after sometime its success and become one the best companies in us at round 2004. Then
after that it expanded into Canada and influence to other countries for their retail business of
selling electrical devices and other technologic gadgets in their store place. This has been like until
today, that it has still maintain the journey the of influencing as a shopping company for the last
years. (the history of best buy, 2023) (history of best buy, 2023)

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899806245.docx
TASK 1:
a. Initial products and services for best buy company and it benefits of comparation
to current services.
 The following are some of the initial products and services from the
organization.
 For instance, some of the propound initial products for the
consumers are printed as follows, technical devices, home
furniture, wearable technology and musical instruments, as a blue
print for the company’s enterprises and vital commodities. Also,
the company purchases services in order to enquire more
demand from their customers and these services can be done by
installation process of technological devices, supporting computer
systems and repairing of gadgets.
 The following are some of the current services and products introduced
in the organization.
 In this case, current services have been implemented such as
installation of technical devices, supporting computer systems
and repair of gadgets, also the introduction of new products have
been revolted in the organization such as digit smart homes, small
applications for phones and instituted electronical laptops of AI
systems.
 The following is the main comparable documentation of current services,
then the initial products and services.
 This current service plays a great role in terms of system building
for electronic devices and advancement for the products and its
services has brought a wide range of consumers and inspiration,
then the initial products and services. (current services and
products , 2022)
b. How the organization develop their ecommerce model by time and its reasons
for evolving.
 The company consist a lot of ecommerce models used for its growth, in
which the following are some of types of models utilized in an

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 organization are listed down below and explanations on how there
evolve in time and developed.
 Business to costumer model
 This type of model it factionalizes businesses of selling products
and services straight to customers, without any middle person.
For instance, our organization began and started this kind of
incitation basically to contribute customer services so frequently
to their customers, through the absence of using online retailer
transaction. This type of model it has occupy and develop through
expansion of products and services in the organization, in order to
show a blue print to the customer and influence more internal
relationship and trust among them. It has catered a range of
customer’s needs and desire for the company to become more
productive and sufficiency in the organization.
 Business to business model
 It is when a company conduct its products and services to other
businesses for more influence and expansion. For instance, our
organization has number of partnerships like Adobe, Dell and
many more companies, there have obtain this kind of relationship
in order to widen spread market along the global business
competition. This type of ecommerce business model it increases
efficiency among companies in the mist of trading reality. In this
case, companies relay ordering strategies with other companies,
in which it helps to reduce errors and maintain accurate trading
procedures. Also, cost its minimized for the company to save
some of the expenses, duel to different association with other
organization for negotiation of better and sustainable prices,
which are engaged on the market sales. That’s why our company
has also adopted this type of business model, due to the evolving
strategies and development from the model.
c. Advantages and limitations of this kind of ecommerce models for the
organization

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  The following are some of the advantages that have influence these models
in an organization.
 Increase sales and decrease costs
 For instance, as our organization relay on business-to-business
model, that it has influence more opportunities of sales, duel to
partnerships of other companies to obtain traditional
procurements, that help in reducing cost and implement stable
budget for the company.
 Enhancing acquirement of opportunities for buyers
 It helps customers to have greater convince allowing them to
shop at any time in any place, without visiting a store, in which
this can save time and effort, if the buyer is a remote one who is
always busy and more primitive to other activities.
 The following are some of the limitations these kinds of ecommerce models
in our organization.
 Culture and legal obstacle
o It has affected a lot of operation in terms of language
barriers, such that other customers may need to shop in a
native language, in which translations of the website must
be accurate in order to maximus proper communication.
 Enhance competition among companies
o Use of this type of ecommerce models inspires a lot of
companies to compete for space at the global market, in
which it will affect the company to maintain market shares
and overcome organizations compete within it. (types of
ecommerce models, 2023)

TASK2:
1. Analyse online advertising methods and its scope and effectiveness for best buy
company

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 The following are some of the online advertising methods for our
organization.
a) Social media platform
 The company consist a lot of social platforms, that brought out
ads and implement onto any social media preference from the
customer, as a matter fact, helping the organization to obtain
influence and fame as an aspect of popularity for the company.
b) Video advertising
 That video ads are used in most services on the internet, such as
websites, social platform media or video streaming on YouTube,
in which it has inspired and sustained the company’s growth and
impact on digital marketing business.
c) Email marketing
 It conducts emails of promotion to the list of subscribers on a
website. For instance, this form of advertising it is also used in our
company, but for them optional receivers of the promotional
email, as it is utilized strategy for online advertising in an
organization.
 The following are some of the scopes and effectiveness of these types
occurred to implement online advertising in our organization.
 A social media advertising method it has a broad scope for the
company, that highly targets audience who are mended or
considered in the context of behaviours, demographics and
personal interest, rather than email advertising, that it is
specifically depends or relies on subscribers’ interest, leading into
less broad of advertising the company’s brand.
 But the company it has obtain full capacity and effectiveness, dual
use of online advertising in the organization, as a matter of fact,
the use of social media advertising has brought traffic drive to our
website, in which generating of leads and building or
implementing a brand awareness it has been accomplished and
established successful. (best online advertising strategies , 2023)

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 2. Other forms of eMarketing not used in our organization and its benefits
 The following are some of the eMarketing forms and its benefits, that are not
used in our organization.
 Content marketing
o It’s an eMarketing form that involves sharing valuable content and
designing. In this case, the use of blog post, videos and infographics
can provide valuable and relevant content to the customer, in fact, it
will help our organization to attract and engage potential consumers
and also it will influence drive traffic to our website and improve
search engine ranks for the company. It will help also the company to
have more visibility in the search engines and attract more traffic
drives to our websites.
 Influencer marketing
o It’s an eMarketing form that involves partnering with bloggers in
order for them to promote products and services for an organization.
For instance, if this type of form would be used in my company, it will
help our organization to become much wider in terms of influence
and build brand awareness, by the partnership of bloggers mainly
from social media, who can have large number of followers and can
anchor a lot of those audience to get valuable content about the
company’s advertising forms and its potent development on a global
market. It also will construct credibility and trust with its targeted
audience, by the influence of the blogger, who always maintains
respect towards his followers, in which it will influence his followers
to respect and trust what the influencer portrays on social media
platform, so that they can promote and support services and
products sponsored by the blogger of an organization. (emarketing
practices that drive sales, 2023)

TASK3:
1) Creating a customer journey map from our organization
The following are some of the ways on how a journey was created for the customer
experience depending on the supply chain from our organization.

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  Firstly, we will define the customer’s persona, either by looking on what the
audience prefer or intend to persuade from our organization. As a matter of
fact, this helps the customer to obtain awareness of the company’s products
and services, through the absence of advertisement, social media influence or
word-mouth communication, basically to the explore the content for the
organization.
 Secondly, we provide the base of search engine platforms, that the customer
will journey in order to find out, what the organization offers to its customers in
the journey. This will elevate the customer to gain more content on the supply
chain from the organization, and influencing the task of suitability to the
customer’s basic interest from the organization.
 Thirdly, purchasing can be downloaded if the customer is willing to compile and
accept the terms and conditions rented for the customer to address and
continue to persuade, the requirements needed in order for transaction
process to be implemented and accounted, either online platforms or in stores
from the company.
 Fourthly, after the customer obtain and compete the requirement to be
engaged in order for the process to be competed, then our organization will
actualize delivery processes, that undergoes deploying of products and services
to the customer, through shipping or in-person-delivery.
 Fifthly, then after sales-services for the customer, then our organization will
decide to provide help and gladly assistance in terms of customer service and
warranties, in order to maintain and obtain trust from our customers and
improve awareness of the company’s reputation and dignity.
2) Evaluating a stage of the customer’s journey can face intense failure and ways to
overcome the supply chain.
 The delivery stage has high impact of bring failure to the supply chain for the
customer’s journey. It can be by either delay delivery or defected products of
enterprises from the company, for instance, our organization have been having
this kind of problem for a long time, duel to the absence of improper
implementation for the products and miscommunication with the customer
about their purchased delivery.

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 Ways to overcome this problem imposed on the supply chain during customer’s journey
 Firstly, using effective communication procedure, either by informing the
customer about the issue and always contributing updates on the current
status. This will stand as a resolution in order to maintain and implement trust
and loyalty from the customer, so that partnership relationship can still be
embraced and implied to the consumers, in order for them to understand the
company’s supply chain and its limitation.
 Secondly, modifying the supply chain of the company. For instance, this ability it
will help to prevent or avoid similar issues, that can occur in the future times,
either by improving communication from the suppliers and embedding quality
control measures, that can facility and confront these challenges occupied in
the supply chain of the company. Also, it enhancing inventory levels as a higher
solution possibility to overcome this delivery stage process of customer journey
on the supply chain from the company.
 Thirdly, monitoring and evaluating the supply chain, so that the company can
find time to examine and decode its performance objected during the supply
chain for the customer. This approach of monitoring and evaluate the issues of
failure in the supply chain of the customer journey, it will help to identify the
potential issues and improve the situation as an opportunity to overcome the
failure instituted by the current approach of the supply chain constituted in the
company. (Annas, 2022) (Bischoff, 2023)

TASK4:
A. Analyse the utilization of vouchers and rewards in our organization and how it can used
online payment.
 The following are some of the utilities of vouchers and rewards in our
organization.
 Enhancing customer’s loyalty
o It can trap and incentivize customers to continue obtaining from the
company’s products and services, making consumers to increase
loyalty dependence and retention to the organization. The usage of
voucher and rewards it has helped our organization to obtain loyal

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 customers, who are always persistent to the operate the company’s
change and installation system of rewards on their daily base of life.
 It brings attraction to new customers
o It can attract new customers in an organization, duel to rewards and
vouchers cots the attention of many consumers to easily submit to
the company’s products and services. For instance, our organization it
has brough in more customers than before, duel to these rewards
and vouchers been introduced in the perimeter of attracting and
persuading the delicate of the company’s ambition to have more
customers and influence.
 To collect customer’s data
o It can be used as an exchange for the customer’s data, through the
offering of vouchers and rewards by a company. In fact, the exchange
of detail to detail its achieved duel to the use of vouchers and
rewards, either through the use of email address or demographical
information of the customer. This operation it will help our
organization to collect valuable information of the customer, and also
to understand the consumer’s base or desire, in which it will support
the company to improve or modify its marketing effort on the
competing global market.
 How vouchers and reward can be as online payment in our organization
 The following are some of the ways in which vouchers and rewards can be
mended as online payment in our organization.
 Gift cards
o It’s can be either in form of vouchers or rewards depend on what the
company choses. For instance, our organization use this type of
online payment in order for the customer to easily purchase online,
through the use of vouchers and rewards as in form of a gift card for
consumers to purchase as a payment online.
 Cashback
o It’s a credit in the account of a customer, through online payment
mended in the category of rewards. For instance, our company it has

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 sponsor online purchases in rewards, through cashback in the
customer’s account as a credit, also vouchers have been used in this
type online payment so that the customer should also purchase in the
future.
B. Benefits of online payment in an organization and benefits of online payment to a
customer
 The following are some of the benefits of online payment in an organization.
 Implement fast transactions
o This typically online payment has the efficiency of providing faster
payment to the customer, than traditionally methods. This implies
that cashback and other online payment are effective and precise
good to operate, during transactions on online payment proceedings.
For instance, our organization we have made submissive use of online
payment, in which it has brought customer’s satisfaction and limiting
transaction times in order for the customer to purchase the payment.
 Diminish cost and expenses
o The use of online payment helps the organization to reduce the cost
of spending on traditional payment, such as cash handling and
processing fee, in which it can the company’s budget and
exploitation. For instance, our organization it has obtain this online
payment, in order to use less money in the issues of the customer to
purchase payment and improve convince to the organization. Making
the company to spend money and time in other affairs, that are been
associated in the organization.
 The following are some of the benefits of online payment to a customer
 It is allowing access to deals and promotions to a customer
o It helps the customer to access or purchase deals and promotions,
such as gift cards and discount codes, in which are used as online
payment to a customer. Also, it has effective implementation and
easily to obtain the purchased rewards, through the use of these
online payment, then traditional payment in which it undergoes a lot
of processes and procedures, in order for it operate effectively and

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 accurately, resulting online payment to be much more reliable to the
customer for purchasing payments from an organization.
 It is flexible to the customer
o It has the ability of allowing customer to select variety of options, on
how they can obtain their purchase payment online with some many
kinds of payment methods. For instance, our customers receive
online payment in various platforms of payment methods, that are
easy and secured to them, making them to be flexible and convenient
to the system of purchasing payment from an organization and
helping the customer to obtain this online payment on any access
purchase payment methods. (voucher overview, 2023) (vouchers an
impact and inclusive reward employee, 2023)

TASK5:
i. Examine the ecommerce best buy company on the issues of legal laws for the customer
That the company it will make sure that the costumer’s dwell in safety, basically their
personality identification, privacy laws and data protection in the system. Firstly,
expression to safeguard the content of a customer it by providing encryption details
such as safe storage facilities and high standards for wiping data, especially personal
information of the customer, in order to provide security to his privacy, through the use
this kind of security measure. The other legal safety to the customer’s personal detail,
by the development of services which has a blue print to the customer’s device to have
a secured access code, that is only reconsidered by the user of the gadget, with
authorization from owner of the account, in which this will help the customer to be
convinced of the system, that can preserve the encrypted information for the consumer
in our organization. Also, heavy file server’s machines are been programmed to
implement the storage and preservation from been lost, in which backup system are
available for the safety of the information kept for the customer account details and
financial information, that helps preventing it from been corrupted or leaked, and these
policies are mended by the general data protection regulation in the European Union.
(best buy privacy hub, 2023)
ii. Why is this information every important in the organization

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  The following are some of the importance of implementing this regulations
and laws in an organization.
 It builds trust with customers, that the customer’s obsession will highly in the
context of security and privacy measure for their personal and financial
information, when they are obtaining online purchases in the website’s
organization. That the legal details and laws gives them assurance of their
privacy details and data protection, resulting trust its built and maintain
better relationship with the company and the customer.
 Mitigating risk its achieved. This can help the organization to preserve its
reputation of keeping the customer’s privacy and data secured, without from
it been discarded or corrupted. For instance, the company with less security
and less primitive in financial information and legal private sector, in which it
laws and regulation are not build it will result into deep failing of data and
customer will suffer because of this incident, that is why it is important for an
organization to provide legal details of safe measures to the customer’s
privacy and protect data, in order the consumer can demonstrate their
loyalty to the organization, through trust and security. (cussol, 2023)

TASK 6:
I. Ecommerce activities that best buy developed for the past 2 years and its benefits
The following are some of the activities that our organization developed for the past
years and its benefits.
 Mobile application
 That every organization from the past 2 years have develop an apps to be
used in mobiles phones, in which it can be used to align with customers
and other department for the production of effective purchases. Making
retailing shops to adapt the advancement of these application so easy
and effective.
 Introduction of social media marketing
 The implementation of social media platforms it has brought wider
audience to the secular business in electronic platforms and fields. This
operation it has brough the promotion of products and services to the
customer, without any problem transfigure or portrayed in the

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 organization, in which it will help to bring much more conveniences to
the public and attract audience to the products. (how best buy blending
ecommerce , 2017)
II. Ecommerce projects that are not used currently in our organization and ways to engage
them
The following are some of ecommerce projects that are not used and ways to engage
them into the system.
 Implementation of payment gateways
 These systems were brought to secure payments online with efficiency in
an organization. It uses gateway payment in order for this kind of
operation can be implemented into the organization and helping the
customer to encounter less or reduce the risk of fraud and error. This
type of project can work perfect in payment operations during the
activity of online payment.
 Operation with customer relationship management system (CRMS)
 It’s a system that allow an organization to retrieve and manage the task
of data and customer’s interactions in a certain program. This can be
done with the use of contact information, purchase history and many
preferences, in which it can be implemented or engage in the attempt of
personalization the customer by using CRM system to bring better
customer service in the organization. (fernado, 2023) (what is a CRM
system, 2023)

CONCLUSION:
The report it has explain about the company’s products and services and how the ecommerce
introduced in the organization it has help and build its, also the benefits of payments and forms
of online payment have been implemented in the scenario, in the attempt of examining the
organization and on how it has brought out the legal laws to help and support customers in the
organization. These are the concept which have exploited in this assignment.

References
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https://www.abtasty.com/blog/building-customer-journey-maps/
best buy privacy hub. (2023, october 14). Retrieved from best buy,com:
https://www.bestbuy.com/site/help-topics/privacy-policy/pcmcat204400050062.c?

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 id=pcmcat204400050062
best online advertising strategies . (2023, october 12). Retrieved from Web fix:
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%20companies,%2C%20agent%20productivity%2C%20and%20more.

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