Demos

Gender: Age: Income:

24 LAKH AND ABOVE 12
4% 4%
16 LAKH TO 24 LAKH BELOW 17
38% 12 LAKH TO 16 LAKH BELOW 26
44% 52%
58% 8 LAKH TO 12 LAKH BELOW 22
4 LAKH TO 8 LAKH BELOW 14
UP TO 4 LAKH 9

Male Female Other 18-34 45-64 65+ 0 5 10 15 20 25 30

Demographics
32
• Gender: Female (58%), Male (38%),
Other (4%).
22 21
18
12
16 15
13 14 12 13 14 12 12 12
16 • Age: 18-34 (52%), 45-64 (44%), 65+
11 11 10
7 7 (4%).
0 0
Doctorate or…

Employed part-…
Less than high…

In a domestic…
High school…

• Income: Most earn below 16 lakh.

Widowed
Prefer not to say

Employment status

Prefer not to say

Prefer not to say

Employed full-time

Retired
Student
Associate degree

Single
Some college

Marital status
Unemployed

Married

Divorced
Self-employed
Master’s degree
Bachelor’s degree
 Summary of product awareness
 Top known brands and consumed in Past 3 Months :
 Amul (44%)
 Nestlé (25%)
 Client Brand (22%)

 Consumer Preferences
 Top Flavours:
 Vanilla (32%)
 Strawberry (28%)
 Banana (25%)
 Purchase Locations:
 Supermarkets (35%)
 Local Diary (28%)
 Online (24%)
 Top known Brands:
Amul (44%), Nestlé (25%), Client Brand (22%).

Amul
2%
18% 21% Mother Dairy
Cavin’s
Hershey’s
14%
20% Nestlé

9%
Client Brand
16% Others
 Top brands consumed in past 3 months:
Amul, Nestlé, and Client Brand

Amul
5%
Mother Dairy
15%
30% Cavin’s
Hershey’s
Nestlé
17%
Client Brand
12%
Others
14% 7%
 Top Flavours:
Vanilla (32%), Strawberry (28%), Banana (25%).

Chocolate
7% 12%
Strawberry
17%
Mango
19%
Vanilla
Coffee
14%
9% Banana
Others
22%
 Purchase Locations:
Supermarkets (35%), Local Diary (28%), Online (24%).

Supermarkets

Convenience stores
6%
24% Online (Amazon, BigBasket, Zepto etc.)
18%

Local dairy

19% 16%
Cafes
17%
Others
 Brand Affinity

• Most Liked Milkshake Brands:

• Amul (74%)
• Client Brand (72%)
• Mother Diary (68%)

• Survey Participation:
• Client Brand (38%)
• Amul (20%)
• Hershey’s (12%)
 Milkshake brands that consumers like:
Amul (74%), Client brand(72%), Mother Diary(68%)
120

100

80

60

40

20

Amul Mother Dairy Cavin’s Hershey’s Nestlé Client Brand

Not at all Likely Extremely Likely
1/2/3 4/5/6/7
 Survey answered brands:
Client brand(38%), Amul(20%), Hershey’s(12%)

Client brand VS Competitor brand

4%
20%

38%
11%

7%
8% 12%

Amul Mother Dairy Cavin’s Hershey’s Nestlé Client Brand Other

Key Purchase Drivers -Client VS Competitor brands

Client brand:
• Satisfaction: 65% are satisfied with the Client Brand milkshake.
• Influential Factors: Price, Flavour, and Availability.

Amul:
• Satisfaction: 72% are satisfied with the Client Brand milkshake.
• Influential Factors: Brand reputation, Availability, Flavour.

Hershey’s:
• Satisfaction: 61% are satisfied with the Client Brand milkshake.
• Influential Factors: Nutritional content, Shelf life, and Availability.
  Key attributes enjoyed by brand level:

90
80
70
60
50
40
30
20
10
0

Creamy Texture Rich Flavour Cold and Fresh Proper Blend Quality Ingredients
 key factors that influence when purchasing client brand

120

100

80

60

40

20

0
Amul Mother Dairy Cavin’s Hershey’s Nestlé Client Brand
Price Flavor Brand reputation Packing Availability Nutritional content Shelf life
 Areas of improvements on the available client product

• Satisfaction: 61% are satisfied with the Client Brand milkshake.

• Influential Factors: Nutritional content, Shelf life, Flavour, Healthy
perception (Analysis done based on the survey conducted)
 61% Satisfied with client brand milkshake

Extremely Satisfied / Satisfied / Neither

39%
Satisfied nor Dissatisfied

61%
Dissatisfied
 Key aspects considered while purchasing client brand
90

80

70

60

50

40

30

20

10

0
Product availability Price Taste Brand image Healthy perception
Not important Very important
1/2/3 4/5
 New Product Testing & Acceptance

• Acceptance: 55% are interested in trying new milkshake variants from the
Client Brand.
• Influential Factors: Made with real fruit, low sugar, and vegan/lactose free.
 55% Interested in trying new milkshake variants from [client brand]:

30%
Yes
55% No

15% Maybe
 Key factors for new product

90
80
70
60
50
40
30
20
10
0
High protein Low sugar Vegan or lactose – free Organic or preservative Made with real fruit
– free
Not important Very important
1/2/3 4/5
 Marketing Preferences & Purchase Intent

• Recommend: 55% would recommend the Client Brand milkshake to friends and family.
• Encourage people to try a new milkshake: Free sample, Health benefits, and Affordable
Pricing
• Preferred communication channels: Instagram, In store, Word of mouth, and YouTube
• Preferred price range: 81% - under ₹ 50
Encourage you to try the new product

80

55

44

33 33

FREE SAMPLE DISCOUNT/COUPON HEALTH BENEFITS UNIQUE FLAVORS AFFORDABLE PRICING

 Preferred price range for a 200ml milkshake

53

28

12
7

UNDER ₹30 ₹30 - ₹50 ₹50 - ₹70 ABOVE ₹70

 From where you prefer to hear about new milkshake products

35 34
33

25
22
20
18

INSTAGRAM FACEBOOK YOUTUBE INFLUENCER IN-STORE NEWSPAPER / TV WORD OF MOUTH

REVIEWS PROMOTIONS
 55% Recommend client brand milkshake brand to friends/family

Not recommend
1/2/3
45%
55% Extremely recommend
4/5
Strategic Insights for Betterment:

• Campaign Idea: "Healthy Treats for Under ₹50" — pushes health, affordability,
and taste together.

• Focus on Real Ingredients: Since real fruit and low sugar are important for new
product acceptance, branding should highlight "Made with Real Fruit, Less Sugar"
boldly.

• Strengthen In-store Presence: Since supermarkets (35%) and local dairies (28%)
are key purchase points, point-of-sale promotions and sampling there can
increase conversions.