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L3Qualitative Research

Qualitative research is an educational research method that focuses on understanding participants' views through broad questions and textual data, emphasizing subjective analysis and thematic exploration. It encompasses various characteristics such as contextualization, diversified data collection, and multiple research approaches, including phenomenology, ethnography, and grounded theory. While it offers strengths like promoting understanding of human behavior and fostering societal change, it also presents challenges such as researcher subjectivity and time-consuming processes.

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Mary Josephine de Jesus
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3 views19 pages

L3Qualitative Research

Qualitative research is an educational research method that focuses on understanding participants' views through broad questions and textual data, emphasizing subjective analysis and thematic exploration. It encompasses various characteristics such as contextualization, diversified data collection, and multiple research approaches, including phenomenology, ethnography, and grounded theory. While it offers strengths like promoting understanding of human behavior and fostering societal change, it also presents challenges such as researcher subjectivity and time-consuming processes.

Uploaded by

Mary Josephine de Jesus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Qualitative

Research

Lesson 3
Qualitative Research

– Is a type of educational research in which the researcher relies on


the views of participants; asks broad, general questions; collects
data consisting largely words (text) from participants; describes
and analyzes these words for themes; and conducts the inquiry in
a subjective, biased manner.
Characteristics of Qualitative
Research
1. Human understanding and interpretation
Data analysis results show how an individual’s mental, social,
and spiritual understanding of the world. Hence, through their
worldviews, you come to know what kind of human being he or
she is, including his or her values, beliefs, likes, and dislikes.
Characteristics of a Qualitative
Research
2. Active, powerful, and forceful
A lot of changes occur continuously in every stage of a qualitative
research. As you go through the research process, you find the need
to amend or rephrase interview questions and consider varied ways
of getting answers, like shifting from mere speculating to traveling
to places for data gathering.
You are not fixated to a certain plan. Rather, you are inclined to
discover your qualitative research design as your study gradually
unfolds or reveals itself in accordance with your research objectives.
Characteristics of Qualitative
Research
3. Multiple research approaches and methods.
Qualitative research allows you to approach or plan your
study in varied ways. You are free to combine this with
quantitative research and use all gathered data and
analysis techniques. Being a multi-method research , a
qualitative study applies to all research types: descriptive,
exploratory, explanatory, case study. Etc.
Characteristics of Qualitative
Research
4. Specificity to generalization
Specific ideas in a qualitative research are directed to a
general understanding or something. It follows an inductive
or scientific method of thinking, where you start thinking of
particular or specific concept that will eventually lead you
to more complex ideas such as generalizations or
conclusions.
Characteristics of Qualitative
Research
5. Contextualization
A quantitative research involves all variables, factors, or
conditions affecting the study. Your goal here is to understand
human behavior. Thus, it is crucial for you to examine the
context or situation of an individual’s life—the who, what,
why, how, and other circumstances – affecting his or her way
of life.
Characteristics of Qualitative
Research
6. Diversified data in real-life situations
A qualitative researcher prefers collecting data in a natural
setting like observing people as they live and work, analyzing
photographs or videos as they genuinely appear to people, and
looking at classrooms unchanged or adjusted to people’s
intentional observations.
Characteristics of Qualitative
Research
7. Abounds with words and visuals
Words, words, and more words come in big quantity in this kind
of research. Data gathering through interviews or library
reading as well as the presentation of data analysis results, is
done verbally.
In some cases, it resorts world views through visual
presentation (i.e., pictures, videos, drawings and graphs) are
significantly used in a qualitative research.
Characteristics of Qualitative
Research
8. Internal analysis
Here, you examine the data yielded by the internal traits of the
subject individuals (i.e., emotional, mental, spiritual characteristics).
You study people’s perception or views about your topic, not the
effects of their physical existence on your study.
In case of objects (e.g., books and artworks) that are subjected to a
qualitative research, the investigation centers on underlying
theories or principles that govern these materials and their
usefulness to people.
Types of Qualitative Research

– Phenomenology
It is an approach to philosophy and not specifically a method of
inquiry; this has often been misunderstood. It is first and
foremost philosophy, the approach employed to pursue a
particular study should emerge from the philosophical
implications inherent in the question.
Types of Qualitative Research

– Ethnography
It is the direct description of a group, culture or community.
Nevertheless, the meaning of the word ethnography can be
ambiguous; it is an overall term for a number of approaches.
Sometimes researchers use it as synonymous with qualitative
research in general, while at other times it‘s meaning is more
specific.
Types of Qualitative Research

– Grounded theory
It is a development of theory directly based and grounded in
the data collected by the researcher. It is a research
methodology for discovering theory in a substantive area.
Types of Qualitative Research

– Case study
It is used for a research approach with specific boundaries
and can be both qualitative and quantitative. In addition, it
is an entity studied as a single unit, and it has clear confines
and a specific focus and is bound to context.
Types of Qualitative Research

Content and Discourse Analysis


Content analysis is a method of quantitative research that requires an
analysis or examination of the substance or content of the mode of
communication (letters, books, journals, photos, etc.) used by a person,
group, organization, or any institution in communicating.
A study of language structures used in medium of communication to
discover the effects of sociological, cultural, institutional, and ideological
factors on the content makes it a discourse analysis. In studying the
content or structures of the material, you need a question or a set of
questions to guide you in your analysis.
Types of Qualitative Research

Historical Analysis
Central to this qualitative research method is the examination of
primary documents to make you understand the connection of
past events to the present time. The results of your content
analysis will help you specify phenomenological changes in
unchanged aspects of society through the years.
Advantages or Strengths of
Qualitative Research
1. It adopts a naturalistic approach to its subject matter, which means
that those involve in the research understand things based on what
they find meaningful.
2. It promotes a full understanding of human behavior or personality
traits in their natural setting.
3. It is instrumental for positive societal changes.
4. It engenders respect for people’s individuality as it demands the
researcher’s careful and attentive stand toward people’s world
views.
Advantages or Strengths of
Qualitative Research
5. It is a way of understanding and interpreting social
interactions.
6. It increases the researcher’s interest in the study as it
includes the researcher’s experience or background
knowledge in interpreting verbal and visual data.
7. It offers multiple ways of acquiring and examining
knowledge about something.
Disadvantages or Weaknesses of
Qualitative Research
1. It involves a lot of researcher’s subjectivity in data analysis.
2. It is hard to know the validity or reliability of the data.
3. Its open-ended questions yield “data overload” that requires
long-time analysis.
4. It is time-consuming.
5. It involves several processes, which results greatly depend on
the researcher’s views or interpretations.

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