Social Sircle Goals and KPIs

The document outlines the goals and KPIs for Social Sircle Agency, a social media marketing agency, focusing on increasing brand awareness, generating leads and sales, enhancing customer service, setting SMART goals, and increasing community engagement. Key performance indicators include metrics such as followers, impressions, sales revenue, response time, and engagement rates to measure success in these areas. The agency emphasizes the importance of a structured approach to goal setting and KPI implementation to drive effective social media strategies.

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Social Sircle Goals and KPIs

Uploaded by

dorothyakumiah

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Goals and KPIs of Social Sircle Agency

A business that offers social media marketing services to companies is known as a

social media marketing agency. Among these services are social media account
creation and management, content creation and posting, social media advertising, and
more.

KPIs (Key Performance Indicators) are precise, quantifiable indicators used to monitor
progress towards goals, whereas goals are broad, long-term objectives that a team or
organisation seeks to accomplish.

1. Increasing Brand Awareness - For many clients, leaving a lasting impression
on their target audience is a top priority. Building brand awareness is the first
step in any marketing campaign since prospective buyers must be familiar with a
brand before they will consider its goods or services. The effectiveness of these
efforts is determined by a number of elements, including the compelling nature of
the creative material employed, the clarity of the calls-to-action, and the accuracy
with which the target demographic is identified for both organic content and paid
advertising. KPIs to be used :
● Followers - An increase in the number of people subscribing to a brand's social
media pages indicates increased visibility and interest.
● Impressions - The number of times a brand's content is displayed to users
reflects its potential reach.
● Reach - Quantifies the number of unique persons who have seen the content,
providing a more clear picture of the real audience size reached.
● Mentions - of the brand across social media platforms using social listening
techniques helps to determine how often the brand is discussed online.
● Share of Voice - compares the brand's online conversation volume to that of its
competitors, demonstrating its relative importance.
● Brandes and relevant hashtags - demonstrate the degree to which the brand's
message is being spread and understood.
2. Generating Leads and Sales - The effectiveness of lead generation and sales
initiatives on social media may be evaluated using a number of critical criteria.
● Sales Revenue - clearly demonstrates the financial benefit when explicitly
ascribed to social media advertising.
● Lead Conversion Rate - which measures the quality of the leads and the
efficiency of the conversion process by calculating the proportion of leads
produced by social media that eventually turn into paying clients.
● Email Sign-ups - Social media-driven efforts can contribute to long-term lead
nurturing.
● Website Traffic from Social Media - helps to evaluate how successfully social
networks drive potential buyers to the brand's online presence.
● Click-Through Rate (CTR) - Social media ads and posts represent the level of
attention and interaction they generate.
● Cost Per Lead (CPL) - aids in determining whether social media lead generation
strategies are cost-effective.
● Return on Ad Spend (ROAS) - gives a clear indication of the campaign's
profitability by calculating the income made for each cedi spent on social media
advertising.
3. Enhancing Customer Service on Social Media: More and more consumers
are choosing to use social media sites as their main source of customer service.
Using social media to answer consumer enquiries, solve issues, and provide
prompt support can greatly improve the entire customer experience. KPIs:
● Response Time - evaluates how long it typically takes a brand to reply to
consumer questions on social media.
● Resolution rate - represents the percentage of customer complaints that are
handled within the initial interaction
● Customer Satisfaction (CSAT) Score - directly gauges how happy clients are
with the assistance they received via social media.
4. Setting SMART Goals and Implementing KPI Frameworks: Social media
marketing companies should apply the SMART framework to make sure that
objectives are precise and quantifiable: Time-bound, relevant, quantifiable,
achievable, and specific. Putting a KPI framework into practice requires a
methodical approach. The agency must first establish specific goals for both its
internal operations and its clients. As mentioned in the preceding section, it
should next determine which KPIs are most pertinent to each objective.
5. Increasing Community Engagement: Developing dialogues and interactions
with the target audience is essential to creating a vibrant brand community on
social media. Although likes and shares are sometimes written off as vanity
metrics, they can be useful markers of how well a brand's narrative and content
strategy are connecting with its target audience. Building a solid community
encourages advocacy and brand loyalty, both of which can have a major positive
impact on a company's long-term success. Organic growth is fuelled by engaged
customers who are more inclined to make repeat purchases and refer the
business to their networks. KPIs involved are Clicks, Likes/Reactions,
Shares/Retweets, Comments/Replies, Mentions and Engagement rates which
can be measured with analytical tools and social media management tools such
as Google analytics, website analytics etc.