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Psdm Study Material 2024

The document outlines the fundamentals of marketing and its role in connecting businesses with customers, emphasizing the importance of demand creation and customer satisfaction. It also covers Search Engine Optimization (SEO) techniques, including the use of web crawlers, keyword research tools, and on-page SEO practices to enhance website visibility. Additionally, it discusses the significance of canonical tags and provides instructions for submitting sitemaps and utilizing Facebook Pixel for tracking purposes.

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shwetawaychal23
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2 views146 pages

Psdm Study Material 2024

The document outlines the fundamentals of marketing and its role in connecting businesses with customers, emphasizing the importance of demand creation and customer satisfaction. It also covers Search Engine Optimization (SEO) techniques, including the use of web crawlers, keyword research tools, and on-page SEO practices to enhance website visibility. Additionally, it discusses the significance of canonical tags and provides instructions for submitting sitemaps and utilizing Facebook Pixel for tracking purposes.

Uploaded by

shwetawaychal23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Premium School Of Digital Marketing

Office No 201, Eiffel Square Building,


Opp Tilak Smarak Mandir, Pune 30
[email protected]
Marketing is a form of communication between a business house and its
customers with the goal of selling its products or services to them. Goods
are not complete products until they are in the hands of customers.
Marketing is the management process through which goods and services
move from concept to the customer. Marketing has less to do with getting
customers to pay for a product athanit does with developing a demand for
that product and fulfilling the customer’s needs.

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Search Engine Optimization is the process of increasing the visibilty of your
website / webpages in major search engines like Google, Yahoo bing and
many more.

Search engines work by crawling billions of pages using web crawlers.


Also known as spiders or bots, crawlers navigate the web and follow links to
find new pages. These pages are then added to an index that search
engines pull results from. Understanding how search engines function is
crucial if you're doing SEO.

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A Web crawler, sometimes called a spider or spider bot and often shortened
to crawler, is an Internet bot that systematically browses the World Wide Web
and that is typically operated by search engines for the purpose of Web
indexing

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Tools for Keyword Research

1) Google Keyword Planner Tool


2) Uber Suggest

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Step 1: Search for Keyword Planner Tool. Here is the Link:
https://ads.google.com/intl/en_in/home/tools/keyword-planner/

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On-page SEO (also known as on-site SEO) refers to the practice of optimizing
webpages to improve a website's search engine rankings and earn organic
traffic. In addition to publishing relevant, high-quality content, on-page SEO
includes optimizing your headlines, HTML tags (title, meta, and header), and
images.
2.8.2 Canonical Tags

A canonical URL is the URL of the page that Google thinks is most
representative from a set of duplicate pages on your site. For example, if
you have URLs for the same page ( example.com?dress=1234 and
example.com/dresses/1234 ), Google chooses one as canonical.

Example

For example, a website might load its homepage for all of the following URLs:
Grab the sitemap URL. Then, hit the “Sitemaps” button

Paste in your URL and Click “Submit”

And That’s it.

Use The New “Index Coverage” Report To Find


(And Fix) Problems With Indexing

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9. Give Headline, Desc & Images & Click on Save & Continue
Campaign

Adset Adset

Ad Ad Ad Ad
<!‑‑ Facebook Pixel Code ‑‑>
<script>
!function(f,b,e,v,n,t,s)
{if(f. bq)return;n=f. bq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._ bq)f._ bq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/ bevents.js');
bq('init', '3154098357948889');
bq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=3154098357948889&ev=
PageView&noscript=1"
/></noscript>
<!‑‑ End Facebook Pixel Code ‑‑>

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