642667 Visual Identity and Digital Graphics (1)
642667 Visual Identity and Digital Graphics (1)
so this scheme of work and the lesson ideas are only suggestions.
Cambridge National in
Creative iMedia
Lesson Topic areas/sub topic Lesson ideas and activities Lesson key Lesson Useful links/resources How does this link to
no. areas words outcome(s) other units?
At the end of the
lesson, students
will be able to:
1 1.1 Purpose of visual Introduction to the unit - cover: Brand identity Identify the Book - Creating a brand identity R093
identity what students will learn purpose of a – Catherine Slade Brooking 2.1 How style, content
Recognition/familiarity what skills will be developed Visual identity visual identity (Amazon) and layout are linked
Establish a brand what equipment will be used. to the purpose
Develop brand loyalty OCR endorsed textbooks and 2.5 Media codes used
Visual communication What is a visual identity? resources to convey meaning,
with Class activity to create a mind create impact and
audiences/consumers map with ideas for what this is and Core brand values examples: engage audiences
means to students why they are key to
differentiating your brand
(brandfolder.com)
Lesson Topic areas/sub topic Lesson ideas and activities Lesson key Lesson Useful links/resources How does this link to
no. areas words outcome(s) other units?
At the end of the
lesson, students
will be able to:
of visual identity of logos and visual identities component resources 2.1 How style, content
Name Logo features of a Core brand values examples: and layout are linked
Logo Students find and contribute those visual identity why they are key to to the purpose
Slogan/strap line from products and brands they like or Name differentiating your brand 2.5 Media codes used
use - this can be partly completed as a (brandfolder.com) to convey meaning,
homework activity. Slogan create impact and
Book - Creating a brand identity engage audiences
You could hold a class discussion to – Catherine Slade Brooking
identify key features: (Amazon)
company/organisation name
any graphical logo Visual identity: everything you
any slogan or strap line. need to know about this
essential aspect of branding
Summary of the key features to be (99designs.co.uk)
documented for future reference by
students What’s in a brand? How to
define your visual identify
(business.adobe.com)
3 1.1 Elements of visual Using the mood board produced in the Visual identity Identify the OCR endorsed textbooks and R093
identity previous lesson. elements of a resources 2.5 Media codes used
Graphics Elements visual identity to convey meaning,
o shape/symbol Class discussion to identify the main Core brand values examples: create impact and
Typography elements: Graphics why they are key to engage audiences
Colour palette and use of graphics i.e. shapes, differentiating your brand
meaning symbols Typography (brandfolder.com)
Layout/complexity use of text and typography
use of colour Colour layout Book - Creating a brand identity
complexity (or simplicity) of the – Catherine Slade Brooking
layout. (Amazon)
Lesson Topic areas/sub topic Lesson ideas and activities Lesson key Lesson Useful links/resources How does this link to
no. areas words outcome(s) other units?
At the end of the
lesson, students
will be able to:
Lesson Topic areas/sub topic Lesson ideas and activities Lesson key Lesson Useful links/resources How does this link to
no. areas words outcome(s) other units?
At the end of the
lesson, students
will be able to:
identity product packaging Conventions everyone – Cath Caldwell 2.5 Media codes used
Alignment books (fiction and non-fiction) (Amazon) to convey meaning,
Typography DVD/Blu-Ray/game covers Alignment create impact and
Use of colour and CD covers. 7 basic principles of graphic engage audiences
colour systems Colour design
Use of white space Highlight the similarities and (LCCA.org.uk)
application of design concepts, in Colour system
particular: The 8 types of graphic design
positioning of any logo or visual White space (99designs.co.uk)
identity
alignment of different elements of 8 basic principles of design to
the graphic help you create awesome
use of typography – ease of graphics
reading (adobe.com)
use of colour and how this relates
to the product Book - Color Harmony Pantone
use of white space to separate out edition - Leatrice Eiseman
the different parts. (Blackwells.co.uk)
Homework – research activity to find
out about colour systems such as
Pantone ® and NCS plus what is the
Pantone colour of the year and what
does it represent?
6 2.2 Layout conventions Create a mood board with a collection Graphic design Identify the OCR endorsed textbooks and R093
for different graphic of graphics: Content concepts and resources 2.1 How style, content
products and purposes Students find and contribute those Layout conventions of and layout are linked
from any printed material (this can Purpose graphic design Book – Graphic design for to the purpose
Additional information be partly completed as a everyone – Cath Caldwell 2.5 Media codes used
Headlines and copy homework activity). They could (Amazon) to convey meaning,
Image content find further examples from: create impact and
Titles and mastheads o magazine advertisements engage audiences
Lesson Topic areas/sub topic Lesson ideas and activities Lesson key Lesson Useful links/resources How does this link to
no. areas words outcome(s) other units?
At the end of the
lesson, students
will be able to:
An introduction to graphic
design: layout and composition
(Freepik.com)
7 2.2 Technical properties Presentation on bitmap image Image files Explain the OCR endorsed textbooks and R093
of images and properties (links to R093). Expand on properties of resources 4.1 Distribution
graphics this to include colour depth (8 and 16 Properties bitmap files platforms and media
□ Bitmap/raster bit) plus colour mode (RGB versus Definition of bitmap and raster to reach audiences
Lesson Topic areas/sub topic Lesson ideas and activities Lesson key Lesson Useful links/resources How does this link to
no. areas words outcome(s) other units?
At the end of the
lesson, students
will be able to:
Spring 1
R094: Techniques to plan visual identity and digital graphics
Summary of what you
will cover from the R094: Tools and techniques to create visual identity and digital graphics
curriculum planner R094: Technical skills to source, create and prepare assets for use within digital graphics
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
9 2.2 Licences and Link to intellectual property content Images Explain the need OCR endorsed textbooks and R093
permissions to use from R093. Focus on copyright for licences and resources 3.4 Legal issues
assets sourced from issues and what licences and/or Assets permissions that affect media
Client images permissions are needed to use when using What is copyright?
Internet images and other assets in a digital Licences assets (Investopedia.com)
Logos graphic.
Photographs Permissions How copyright protects your work
Stock library Use examples of a: (Gov.uk)
licence form/letter
permission form. The ultimate guide to image usage
rights
Practical exercise to complete a (Getcarro.com)
permission form (could use either a
model release or property release Step-by-step guide to copyright in
form). Examples can be sourced images online
from the Internet. (Uk.practicallaw.thomsonreuters.com)
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
11 2.3 Pre-production and Activity to create a set of concept Planning Create concept OCR endorsed textbooks and R093
planning sketches based on ideas from the sketches in resources 3.1 Work
documentation used to previous mind map. Pre-production response to a planning
generate ideas and brief Visualisation drawing 3.3 Documents
concepts for visual Emphasise that these are only Concept sketch (accessart.org.uk) used to design
rough sketches and can be and plan media
identity and digital
annotated to explain content and products
graphics colours.
Concept sketch
Suggested resources: Pencil and
plain paper or notebook.
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
create digital graphics Identify the main menus, features, Tools documents YouTube search – image processing
panels and tools. (YouTube.com)
Image/canvas size Techniques
Layout tools Start by creating a new image Photopea: advanced image editor
document: Image size (photpea.com)
set the size (width and height)
set the resolution Canvas size Adobe Photoshop Classroom in a
choose the background colour Layout book (textbook)
and mode. (Amazon.co.uk)
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
Having made a selection, copy and Layers Video - Photoshop for beginners
paste this onto a new layer in the (YouTube)
software. Layer styles
Video - Remove and delete
Explain the use of the layer stack backgrounds
and how it is viewed from the top (YouTube)
down.
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
cloning. (YouTube.com)
Techniques
Students can then practise and Photopea: advanced image editor
apply retouching techniques on a Retouching (photpea.com)
suitable image.
Cloning Video - Photoshop for beginners
(YouTube)
18 Typography Demonstrate the use of the text or Image editing Use image OCR endorsed textbooks and
Filters and effects type tool. Show how the font size, software editing software resources
and colour can be selected in the Tools text/type, filters
options before clicking the start Techniques and effects YouTube – graphics editing search
point for the text. Typography (YouTube.com)
Text
Students add their own name and Filters Photopea: advanced image editor
school name to a graphic. Effects (photpea.com)
They can then use alignment tools Video - Photoshop for beginners
to position the text, making any (YouTube)
changes to size as needed. Grids
and guides can be used to help with
this.
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
Brush
Shape
Spring 2
Summary of what you R094: NEA Modify, store, save and export images and graphics for use
will cover from the
curriculum planner R094: NEA Working on and submit for moderation)
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson outcome(s) Useful links/resources How does
no. topic areas words this link to
At the end of the
other units?
lesson, students will
be able to:
22 3.2 Modify images and Explain the requirement for image based assets Image editing Use image editing OCR endorsed textbooks
other assets to ensure to be fit for purpose in a print graphic i.e. they software software to modify the and resources
the technical should have enough pixels to be used at the properties of images
compatibility for use intended print size using 300dpi. For example: Tools and assets to ensure YouTube – graphics
within print graphics a 300 pixel wide image could be used at 1 their technical editing search
inch Techniques compatibility with a (YouTube.com)
Resize and an 1800 pixel wide image could be used at print product
resample 6 inches. Modify Photopea: advanced
Modifying image image editor
properties Use a sourced asset or teacher supplied image Resize (photpea.com)
that is fairly low in pixel dimensions (up to 500
pixels). Resample Video - Photoshop for
beginners
Using the image size window, resample the Technical (YouTube)
asset to be double what is was originally. compatibility
Video - Resizing without
Save the resampled asset to a local folder. stretching
(YouTube)
For this activity, first explain or remind students
the use of:
pixel dimensions
DPI resolution
choice of file format.
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson outcome(s) Useful links/resources How does
no. topic areas words this link to
At the end of the
other units?
lesson, students will
be able to:
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson outcome(s) Useful links/resources How does
no. topic areas words this link to
At the end of the
other units?
lesson, students will
be able to:
academic year
26 TA1 Assignment #2 OCR-set assignment
Develop visual identity released for the current
academic year
27 TA2 Assignment #3 OCR-set assignment
Planning released for the current
academic year
28 TA2 Assignment #4 OCR-set assignment
Planning released for the current
academic year
29 TA2 Assignment #5 OCR-set assignment
Planning released for the current
academic year
30 TA2 Assignment #6 OCR-set assignment
Planning released for the current
academic year
31 TA3 Assignment #7 OCR-set assignment
Creating visual identity and digital graphics released for the current
academic year
32 TA3 Assignment #8 OCR-set assignment
Creating visual identity and digital graphics released for the current
academic year
33 TA3 Assignment #9 OCR-set assignment
Creating visual identity and digital graphics released for the current
academic year
34 TA3 Assignment #10 OCR-set assignment
Creating visual identity and digital graphics released for the current
academic year
Summer 1
Summary of what you R094: Techniques to save and export visual identity and digital graphics (with integrated R093 TA4 distribution considerations and file
formats)
will cover from the
curriculum planner R094: NEA (working on)
Lesson Topic areas/sub Lesson ideas and activities Lesson key Lesson Useful links/resources How does this
no. topic areas words outcome(s) link to other
units?
At the end of the
lesson, students
will be able to:
Topic area Warm up/introductory activities Length of time activity may take Useful resources
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