Scribd
Upload
2 views4 pages

User Persona 1

The document outlines four user personas in the healthcare industry, including two individuals and two organizations. Arjun Sharma is a busy professional seeking reliable emergency services for his elderly parents, while Meera Joshi is a retired teacher needing continuous diabetes care. PathLab Diagnostics and HealthMart Pharmacy represent small and medium-sized healthcare businesses aiming to enhance their services and supply chain efficiency through partnerships with Wellbyte.

Uploaded by

alliancemanagement3
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
2 views4 pages

User Persona 1

The document outlines four user personas in the healthcare industry, including two individuals and two organizations. Arjun Sharma is a busy professional seeking reliable emergency services for his elderly parents, while Meera Joshi is a retired teacher needing continuous diabetes care. PathLab Diagnostics and HealthMart Pharmacy represent small and medium-sized healthcare businesses aiming to enhance their services and supply chain efficiency through partnerships with Wellbyte.

Uploaded by

alliancemanagement3
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

User Persona 1: Arjun Sharma

Demographics:

Age: 42 years

Gender: Male

Income Level: High income

Occupation: Senior Manager in an IT firm

Geographics:

Region: Urban

Location: Bangalore, India

Proximity: Lives in a residential area close to multiple hospitals and healthcare centers

Psychographics:

Lifestyle: Health-conscious, busy professional with a demanding job

Values: Quick access to emergency care, reliability, quality of service

Behavior:

Usage Rate: Occasional but critical; relies on emergency medical services for his elderly parents

Benefits Sought: Fast and reliable emergency medical services

User Status: Emergency cases, occasional repeat user due to elderly parents’ health issues

Scenario:

Arjun is a busy professional working in a high-stress job. He lives with his elderly parents, both of
whom have chronic health conditions. Arjun values quick and reliable emergency services and
frequently looks for trustworthy medical services that can cater to any sudden health issues his
parents might face.

User Persona 2: Meera Joshi

Demographics:

Age: 55 years

Gender: Female
Income Level: Middle income

Occupation: Retired School Teacher

Geographics:

Region: Suburban

Location: Mumbai, India

Proximity: Resides in an area with a high density of healthcare providers

Psychographics:

Lifestyle: Health-conscious, tech-savvy, maintains an active lifestyle despite age

Values: Convenience, quality of care, accessibility

Behavior:

Usage Rate: Regular user requiring continuous care for diabetes management

Benefits Sought: Quality care, personalized treatment, convenience

User Status: Regular patient needing ongoing health monitoring and follow-up care

Scenario:

Meera is a retired school teacher who has been managing her diabetes for over a decade. She
frequently visits her healthcare provider for check-ups and needs a reliable service for continuous
care. Meera values personalized treatment and convenient access to healthcare services.

User Persona 4 : PathLab Diagnostics

Organization Type: Pathology Centre (Small Scale)

Demographics:

Size: Small-scale diagnostic center with 20 employees

Location: Suburban

Region: Pune, India

Geographics:

Region: Suburban

Proximity: Located in an area with a growing residential population


Firmographics:

Industry: Diagnostic Services

Annual Revenue: $1 million

Number of Employees: 20

Psychographics:

Values: Accuracy of test results, convenience for patients, technological integration

Business Goals: Expand online presence, offer convenient home testing services, improve diagnostic
accuracy

Behavior:

Usage Rate: Regular user of online service platforms for booking and managing tests

Benefits Sought: Enhanced online presence, reliable home testing logistics, accurate and timely test
results

User Status: Growing partner looking to expand services

Scenario:

PathLab Diagnostics is a small but growing pathology center that aims to enhance its online presence
and offer more convenient home testing options to its patients. They partner with Wellbyte to
leverage the platform’s capabilities in expanding their reach, improving the accuracy of diagnostic
tests, and providing reliable home testing services to their patients.

User Persona 3 : HealthMart Pharmacy

Organization Type: Pharmaceutical Retailer/Wholesaler

Demographics:

Size: Medium-sized pharmacy chain with 15 outlets

Location: Urban

Region: Chennai, India

Geographics:

Region: Urban
Proximity: Spread across multiple locations in the city

Firmographics:

Industry: Pharmaceutical Retail/Wholesale

Annual Revenue: $5 million

Number of Employees: 50

Psychographics:

Values: Speed and reliability of supply chain, customer satisfaction, wide range of product availability

Business Goals: Ensure timely restocking of products, maintain a reliable supply chain, offer a wide
range of medical supplies

Behavior:

Usage Rate: Frequent user of delivery services for restocking products

Benefits Sought: Fast delivery, reliability, wide range of medical supplies available

User Status: Regular partner requiring consistent delivery services

Scenario:

HealthMart Pharmacy is a medium-sized pharmacy chain that relies on timely restocking of medical
supplies to meet customer demands. Partnering with Wellbyte ensures that they have a reliable
supply chain, fast delivery of medical supplies, and access to a wide range of products, thereby
maintaining high customer satisfaction and smooth operations across their outlets.

These B2B personas represent the diverse business needs that Wellbyte can address, highlighting
opportunities for collaboration and growth within various segments of the healthcare industry.

You might also like