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SM Casestudy 7

National Foods should target emerging markets with South Asian diaspora communities for international expansion, form strategic alliances with local distributors, and adapt products to local tastes. Innovation in product development is crucial for meeting evolving consumer preferences, differentiating from competitors, and expanding into new categories. Additionally, focusing on sustainability and responsible branding will enhance the company's global image and support long-term growth.

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sehrish afreen
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4 views2 pages

SM Casestudy 7

National Foods should target emerging markets with South Asian diaspora communities for international expansion, form strategic alliances with local distributors, and adapt products to local tastes. Innovation in product development is crucial for meeting evolving consumer preferences, differentiating from competitors, and expanding into new categories. Additionally, focusing on sustainability and responsible branding will enhance the company's global image and support long-term growth.

Uploaded by

sehrish afreen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Name: Sehrish Afreen Course: MBA 1.

5 year
Roll no. MBA-021R25-15 Subject: Strategic Management
Assignment
Topic: Case-Study 7

National Foods - Strategic Growth in the Food Industry

1. How should National Foods approach international market entry to ensure


successful penetration and minimize risks?

Target Emerging and Diaspora-Rich Markets First: National Foods should begin its
international expansion by targeting emerging markets with growing middle-class populations
and a rising demand for packaged foods, such as the Middle East, Southeast Asia, and East
Africa. These regions often have large South Asian diaspora communities that are already
familiar with National’s products. This reduces the cost and complexity of market entry, as less
brand education is needed.

Form Strategic Alliances and Distribution Partnerships: To avoid the high costs and risks of
setting up foreign operations independently, National Foods should partner with local
distributors, supermarkets, and e-commerce platforms. These partnerships can help navigate
regulatory requirements, gain shelf space, and understand local consumer behavior. Joint
ventures or licensing agreements may also allow quicker access to new markets without large
capital investments.

Adapt Products to Local Tastes and Regulations: Successful international entry requires
localization of flavors, packaging, and messaging. National Foods must study consumer
preferences in each market and adjust recipes or packaging accordingly, such as offering milder
spice levels in Western markets or highlighting Halal certification in Muslim-majority countries.
Adapting to local labeling laws and food safety standards is also critical to ensure compliance
and consumer trust.

Leverage Digital Platforms for Brand Awareness: Building brand visibility overseas is crucial.
National Foods can use digital marketing, social media influencers, and cross-border e-
commerce platforms like Amazon, Flipkart, or Noon to raise awareness and directly reach
consumers. Running localized ad campaigns that showcase cultural relevance, tradition, and
quality can help create a strong emotional connection with new audiences.
Start Small and Scale Gradually: To minimize risks, the company should start with a pilot
launch in selected cities or countries, measure results, gather customer feedback, and then scale
operations based on performance. This phased approach will reduce exposure and allow the
business to adjust its strategy before a full-scale rollout.

2. What role does innovation in product development play in National Foods'


long-term growth strategy?

Meeting Evolving Consumer Preferences: Consumer demand is shifting towards healthier,


organic, and functional foods. Innovation allows National Foods to stay relevant by introducing
low-sodium, gluten-free, sugar-free, vegan, or plant-based products. These new product lines
not only attract health-conscious customers but also open doors to premium pricing and niche
markets.

Differentiating from Competitors: The global food industry is highly competitive. Innovation in
flavor combinations, packaging design, and ingredient sourcing can help National Foods stand
out on supermarket shelves. For example, offering ready-to-cook kits, ethnic meal packs, or
sustainable packaging can differentiate its brand in both local and global markets.

Expanding into New Categories and Occasions: Innovative product development enables the
company to move beyond spices and condiments into related categories like snacks, ready
meals, beverages, or baby food. This not only increases the frequency of product use but also
extends the brand into new consumption occasions, boosting overall market share.

Supporting Global Expansion Goals: When entering new markets, product innovation is key to
local adaptation. Introducing region-specific variants or fusing local ingredients with South
Asian flavors can help attract international consumers. Innovation also enables the creation of
lighter or more familiar versions of traditional Pakistani foods to suit broader global tastes.

Building a Sustainable and Responsible Brand: Product development focused on eco-friendly


packaging, clean-label ingredients, and ethical sourcing supports sustainability goals. This
not only appeals to environmentally conscious customers but also strengthens the company’s
global brand image as a modern and responsible food manufacturer.

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