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Brand As A Person - Framework

The document outlines various brand personas, detailing their gender perception, age, appearance, personality traits, occupation, core beliefs, social circles, voice and tone, purpose, and mantras. Each persona represents a unique identity, ranging from feminine and caring to gender-neutral and innovative, with distinct missions and values. The overall theme emphasizes authenticity, empowerment, and the promotion of natural and sustainable living.

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abhi_1mehrota
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1 views6 pages

Brand As A Person - Framework

The document outlines various brand personas, detailing their gender perception, age, appearance, personality traits, occupation, core beliefs, social circles, voice and tone, purpose, and mantras. Each persona represents a unique identity, ranging from feminine and caring to gender-neutral and innovative, with distinct missions and values. The overall theme emphasizes authenticity, empowerment, and the promotion of natural and sustainable living.

Uploaded by

abhi_1mehrota
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Gender Is the brand perceived as masculine, feminine, or gender-neutral?

Age What age would the brand be?


Appearance What would the brand look like if it were a person?
Personality Traits What are the dominant traits?
Occupation What would the brand do for a living?
Core Belief What is the brand’s central belief or philosophy?
Social Circle What kind of people does the brand associate with?
Voice & Tone How does the brand speak?
Purpose Why does the brand exist beyond profit?
Mantra What is the brand’s rallying cry?
Gender Female
Age 35
Appearance Natural, elegant, graceful
Personality Traits Caring, confident, authentic
Occupation Therapist or social worker
Core Belief Beauty is real, not manufactured
Social Circle Thoughtful women, advocates for self-esteem
Voice & Tone Empathetic, reassuring, supportive
Purpose To help people feel comfortable in their own skin
Mantra ‘Real Beauty (for Real Women)’
Gender Gender neutral- leans slightly masculine in tone, but inclusive overall
Age 25
Athletic, lean, confident, wearing activewear; sharp and purposeful in
Appearance
posture
Personality Traits Driven, bold, competitive, inspiring, resilient, empowering
Occupation Athlete, motivational coach, or sports entrepreneur
Everyone has greatness within- they just need to push themselves to
Core Belief
unleash it
Aspiring athletes, go-getters, hustlers, change-makers, rebels with
Social Circle
discipline
Motivational, urgent, empowering, direct- like a coach pushing you to give
Voice & Tone
your best
Purpose To ignite human potential through the power of sport and self-belief
Mantra ‘Just do it’
Gender Feminine
Age 30
Appearance Natural, fresh, eco-conscious, vibrant
Personality Traits Caring, nurturing, responsible, honest, wholesome
Occupation Environmentalist, wellness coach, holistic healer
Core Belief Beauty and health should be natural, safe, and sustainable
Eco-conscious individuals, health enthusiasts, young parents,
Social Circle
mindful consumers
Voice & Tone Warm, honest, informative, encouraging
Purpose To promote natural, toxin-free living and protect the environment

Mantra ‘Goodness Inside’


Gender Gender-neutral
Age 25
Appearance Trendy, youthful, tech-savvy, sporty
Personality
Energetic, bold, innovative, fun, accessible
Traits
Occupation Tech enthusiast, DJ, influencer
Core Belief Quality tech and style should be affordable and accessible to all

Social Circle Young urban professionals, students, gamers, music lovers


Voice & Tone Casual, upbeat, confident, relatable
To democratize technology with affordable, stylish, and reliable audio
Purpose
and smart accessories
Mantra ‘Plug into Nirvana’
Gender Gender-neutral
Age 30
Appearance Clean-cut, modern, minimalistic, sleek design aesthetic

Personality Traits Intelligent, efficient, innovative, practical, forward-thinking


Occupation Engineer, product designer, or tech startup founder
Smart innovation should make everyday living more efficient and
Core Belief
sustainable
Tech-savvy homeowners, energy-conscious families, modern Indian
Social Circle
households
Voice & Tone Clear, informative, helpful, confident
To revolutionize home appliances through intelligent technology and
Purpose
energy efficiency
Mantra ‘Why Not?’

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