Week 1 Introduction to Entrepreneurship
Week 1 Introduction to Entrepreneurship
2. Feasibility Study Testing if the idea is New food businesses often do taste testing
and Idea Validation profitable and possible. or surveys before launching.
Important:
• A successful entrepreneur must adapt to market feedback.
• In Pakistan, businesses often start small (like a home kitchen or a small software house)
and expand as they succeed.
4. Role of Entrepreneurship in Economic Development
Entrepreneurship drives economic growth by:
• Generating Employment: Small businesses are the largest employers after agriculture.
• Encouraging Innovation: Solving local problems (e.g., clean drinking water, online
education).
• Increasing Exports: Home-grown brands (e.g., Khaadi, Generation) are expanding
internationally.
• Reducing Poverty: Micro-entrepreneurs (such as those supported by Akhuwat
Foundation) help lift families out of poverty.
• Enhancing Living Standards: New products and services improve quality of life.
In Pakistan’s Economic Development:
• SMEs contribute 30% to Pakistan’s GDP and provide 80% of non-agricultural jobs.
• Startup Ecosystem Growing: Karachi, Lahore, and Islamabad are emerging as startup
hubs with growing venture capital investments.
• Social Entrepreneurship: Initiatives like Rizq (redistributing surplus food to the needy)
show how entrepreneurship can tackle social issues while contributing to economic
betterment.
Examples:
• Sehat Kahani: Online healthcare access for remote areas.
• TelloTalk: Pakistan's own communication app challenging global giants like WhatsApp.
Class Discussion Questions:
1. Identify a local business that successfully solved a community problem. What was the
need they fulfilled?
2. What are some sectors (technology, agriculture, health) where Pakistani entrepreneurs
can still innovate?
3. How do government initiatives (like Kamiyab Jawan Program) motivate young
entrepreneurs?