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Digital Marketing Basics Improved

Digital marketing involves using electronic devices and the internet to connect with customers through various channels like SEO, social media, and email. It is essential for modern businesses due to its cost-effectiveness and ability to provide measurable results. Career opportunities in this field include roles such as SEO Specialist and Digital Marketing Manager.

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2 views1 page

Digital Marketing Basics Improved

Digital marketing involves using electronic devices and the internet to connect with customers through various channels like SEO, social media, and email. It is essential for modern businesses due to its cost-effectiveness and ability to provide measurable results. Career opportunities in this field include roles such as SEO Specialist and Digital Marketing Manager.

Uploaded by

af1915163
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Marketing Basics

1. Introduction
Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. It leverages channels such as search engines, social media, email, and websites to
connect with current and prospective customers.

2. Core Components
• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay-Per-Click (PPC)
• Affiliate Marketing
• Email Marketing

3. Importance in Modern Business


Digital marketing provides measurable results and allows businesses to reach targeted
audiences efficiently. It is cost-effective and allows real-time customer interaction.

4. Tools Used
Google Analytics, SEMrush, Mailchimp, HubSpot, Facebook Ads Manager, and more.

5. Career Opportunities
SEO Specialist, Digital Marketing Manager, Social Media Strategist, Content Writer, Email
Marketing Executive.

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