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BP-Round 2

TerraTech offers AI-driven smart farming solutions aimed at empowering small farmers in India with data-driven insights for precision farming. The business model includes subscription services, data sales, and pay-per-use options, targeting a growing market while addressing critical issues like water scarcity and lack of farm data. With an initial investment of ₹26L and projected profitability by Year 3, TerraTech seeks partnerships to enhance its reach and impact.

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3 views11 pages

BP-Round 2

TerraTech offers AI-driven smart farming solutions aimed at empowering small farmers in India with data-driven insights for precision farming. The business model includes subscription services, data sales, and pay-per-use options, targeting a growing market while addressing critical issues like water scarcity and lack of farm data. With an initial investment of ₹26L and projected profitability by Year 3, TerraTech seeks partnerships to enhance its reach and impact.

Uploaded by

albus8446
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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TerraTech

WHERE INNOVATION MEETS CULTIVATION

M094 - Om Dodia
M096 - Param Kadu
M097 - Parikshit Joshi
M100 - Prachi Gudekar
M108 - Satvik Sreevathsow

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Executive Summary

Business Concept Mission Vision


AI-driven smart farming Empower farmers with data- Make precision farming
solutions. driven insights. accessible and profitable.

Product Target Market Competitive Edge


Land scanning, crop monitoring, Small farmers (86% of India's Affordable, scalable, AI-driven
predictive analytics. farming population), large-scale precision farming.
farms.

Financial Overview
₹26L initial investment, profitability projected by Year 3.

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Addressing Critical Market Gaps
Water Scarcity Lack of Farm Data Costly Solutions

Inefficient irrigation causes water The absence of real-time data Current solutions are inaccessible to
waste. This leads to significant crop hinders decisions. Farmers need small farmers. We aim to bridge this
stress. informed insights. gap.

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AI-Driven Land and Crop
Monitoring
Land Scanning Crop Monitoring
Using GPR to analyze soil Drones and IoT sensors
composition. This will provide real-time data. This
optimize land use. ensures healthier crops.

Real-time Analytics
Insights for optimal irrigation and planning. This maximizes
efficiency.

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Market Opportunity &
Competitive Advantages

Industry Growth Customer Needs Our Edge


We target small
Precision farming Small farmers need farmers. Our tech is
market with 4.9% low-cost solutions. affordable and
CAGR. The industry is Large farms need scalable.
expanding. automation.

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Business Model & Revenue Streams

Subscriptions Government
₹3000/month for premium analytics. 1 Partnerships to expand reach.
Ongoing revenue. 2 Access to subsidies.

Data Sales Pay-Per-Use


4
To research institutions for analysis. ₹1000/acre for scanning. Scalable
3
Monetize data. income.

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Marketing & Sales Strategy
Brand Identity
1 'Empowering Farmers, Sustaining Tomorrow'

Promotions
2
Digital campaigns, workshops, referrals.

Customer Retention
3
Freemium model, success stories, loyalty.

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Operations Plan:
Technology and Team
Tech Supply Chain
GPR, Drones, IoT, Mobile App. Direct, Cooperatives,
Integrated solutions. Retailers. Efficient
distribution.

Team
Engineers, Data Scientists, Agents. Expert support.

Pilot in Y1, Expansion in Y2-3, and Scale in Y4+.

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Risk Analysis & Mitigation
Market Risks Operational Risks Financial Risks

Slow tech adoption. Solution: Equipment failure. Solution: Funding shortages. Solution: Grants,
Training & demos. Maintenance. investors.

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Financial Projections & Call
to Action

₹26L ₹58L
Startup Costs. Tech, Year 3 Revenue. Break-Even Point.
Development, Marketing.

₹107L
Year 5 Revenue. Profitability
Phase.

Partner with us! Farmers, investors, and policymakers needed.

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Conclusion
Smart Farming
Increases yield through technology.

Resource Efficiency
Saves water and inputs for sustainability.

Improved Profits
Better farmer livelihoods in the long term.

Partnerships with farmers, investors, and policymakers needed.

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