Presentation Notes (For You to Use During the Presentation)

Slide 1: Title Slide – TerraTech: Where Innovation Meets Cultivation

Talking Points:

• Good [morning/afternoon/evening] everyone! Today, we’re presenting TerraTech, an

AI-driven smart farming solution that aims to revolutionize Indian agriculture.

• Our project focuses on precision farming, using advanced technologies like drones,
IoT sensors, and AI-based analytics to help farmers improve productivity.

• Our team members are [Introduce team members briefly].

• Let’s dive in and explore how TerraTech will transform the farming industry.

Slide 2: Executive Summary

Talking Points:

• India’s agriculture sector contributes 16% to GDP and employs over 50% of the
workforce. However, inefficiencies like water mismanagement, poor soil health
tracking, and outdated farming practices cause major losses.

• TerraTech’s solution is an affordable, AI-powered precision farming system that

helps farmers optimize land usage, irrigation, and crop yield.

• We provide real-time monitoring of soil health, water levels, and farm productivity
through drones, ground-penetrating radar (GPR), and AI-driven analytics.

• Why is this important? Small farmers (who make up 86% of India's farmers) often
lack access to modern technology. We’re making precision farming affordable and
scalable.

• Our financial outlook: ₹26 lakh initial investment, with a goal of reaching
profitability by year 3.

Slide 3: Problem Statement

Talking Points:

• Farmers struggle with several key issues:

1. Water scarcity – Over-irrigation or under-irrigation leads to wasted resources

and low yields.

2. Lack of real-time soil data – Traditional methods don’t provide instant

insights into soil conditions.

3. Limited access to affordable tech – Current precision farming solutions are

too expensive for small farmers.
 • Current solutions exist, but they’re either:

o Too costly (big players like CropIn cater to large farms).

o Not user-friendly for small-scale farmers with limited tech access.

• Why does this matter? If farmers can’t optimize resources, their incomes drop, food
supply decreases, and the entire agriculture sector suffers.

• TerraTech’s solution fills this gap with a low-cost, high-impact precision farming
system.

Slide 4: Business Idea & Solution

Talking Points:

• How does TerraTech solve these challenges?

o AI-driven analytics: Monitors soil and crop health in real time.

o GPR & drones: Scan land topography to create customized irrigation plans.

o Mobile app: Provides farmers with easy-to-understand insights in their

preferred language.

• Key advantages:

o Affordable: Subscription-based pricing makes it accessible to small farmers.

o Scalable: Works for both small-scale and large farms.

o User-friendly: No complex machinery needed—just a mobile app to access all

data.

Slide 5: Market Research & Analysis

Talking Points:

• The precision farming market in India is growing at a CAGR of 4.9% due to rising
food demand and climate challenges.

• Customer profile:

o Small farmers (86% of India’s total) – Need an affordable, easy-to-use

solution.

o Large-scale farms – Need advanced monitoring tools for higher efficiency.

• Competitor Analysis:

o CropIn & AgNext dominate the market, but their solutions are expensive and
complex.
 o TerraTech is different – Our pricing and model cater directly to small farmers,
a huge underserved market.

• Why is now the right time? Government incentives for digital agriculture and
sustainability make this the perfect time to scale precision farming solutions.

Slide 6: Business Model

Talking Points:

• How does TerraTech generate revenue?

1. Pay-per-use services – Farmers pay per acre for one-time scanning.

2. Subscription plans – ₹1000/month for basic insights, ₹3000/month for

advanced analytics.

3. Freemium model – Basic services free, with premium add-ons.

4. Government partnerships – Partnering with schemes like PMKSY to reach

rural farmers.

• Sales strategy:

o On-ground farmer training (workshops, field visits).

o Mobile app & digital marketing for awareness and outreach.

Slide 7: Marketing & Sales Strategy

Talking Points:

• How do we attract farmers?

o Brand Identity: “Empowering Farmers, Sustaining Tomorrow.”

o Promotional Strategies:

▪ Workshops and field demos for trust-building.

▪ Social media campaigns to engage tech-savvy farmers.

▪ Referral programs – Farmers get discounts for bringing in peers.

• Customer retention strategies:

o Freemium model ensures farmers experience value before paying.

o Loyalty programs (discounts for long-term subscribers).

o Ongoing training and support to ensure farmers use the tech effectively.

Slide 8: Operations Plan

 Talking Points:

• Key operational components:

o Technology requirements: GPR, drones, IoT sensors, and AI-driven analytics.

o Logistics: Partnerships with local cooperatives and agricultural retailers.

o Team structure: Engineers, agronomists, AI specialists, and field agents.

• Growth Timeline:

1. Year 1: Pilot launch in Maharashtra (50 farmers).

2. Year 2-3: Expand across key agricultural states (500+ farmers).

3. Year 4+: Nationwide scaling with AI-enhanced analytics.

Slide 9: Risk Analysis & Contingency Plan

Talking Points:

• Potential Risks & Solutions:

o Market risk: Farmers hesitant to adopt tech → Solution: Field training & live
demos.

o Operational risk: Equipment failures → Solution: Regular maintenance,

backup stock.

o Funding risk: High investment needs → Solution: Secure government grants,

investor funding.

Slide 10: Conclusion

Talking Points:

• TerraTech is the future of smart farming – making high-tech agriculture affordable

and scalable.

• Key Takeaways:

o AI-driven solutions improve yield and efficiency.

o Affordable & accessible tech for small farmers.

o Massive market potential in India’s evolving agri-tech landscape.

• Call to Action:

o We are looking for partners, investors, and government collaborations to

expand operations.
• Future Vision: AI-enhanced farming, blockchain-based crop traceability, and
expansion into global markets.