Executive Summary

Business Name: GREEN NOVA

Slogan: “HARNESS THE POWER OF NATURE, USE THE NEAREST

ELECTRICITY, PROTECT NATURE”

LOGO:

Mission Statement:

We will start an innovation in the application sector in terms of charging

electric vehicles and adapting them to our lives faster with the application
we have developed in cooperation with companies using location
information and station information in the developing electric vehicle
sector.

Our Vision :

We will start as an application company that shows the nearest charging

stations for electric vehicles both in emergencies and in daily use, and
after entering the information about the vehicle into the application and
making it possible to track your vehicle from this application, we will
become a company that produces electric vehicles that will produce our
own charging stations as the last step.
GREEN NOVA will start as an application that will calculate the distance
your vehicle can travel on average with its current charge by receiving
location information and charging station data from companies and will
give you a list of the nearest stations within this distance, and over time
we will become an application that controls all the information of your
vehicle and gives you feedback, and finally we will become a company
that will become a company where we will produce our own products
related to electric vehicles and will appeal to all kinds of people.
Market Analysis

1. Sector Overview: Electric Vehicles and Charging

Applications

The electric vehicle (EV) sector has been growing rapidly in

recent years and this growth is expected to continue over the
next decade. By 2024, EV sales worldwide exceeded 18% of
total automobile sales. This percentage continues to increase in
many countries, driven by government support, environmental
awareness and technological advancements. Especially in
regions such as Europe, China and the US, the transition to
electric vehicles has accelerated.

However, this growth also creates new needs. One of the

biggest problems experienced by electric vehicle users is the
inadequacy of charging infrastructure and the lack of location-
based services. Users often have difficulty in quickly finding
close and convenient charging stations that are suitable for
their current charging status.

2. App Market and Digital Transformation

The mobile app industry is evolving rapidly, with the potential to close the
gap in the EE market. Location-based services, AI-powered
recommendation systems and emergency solutions form the basis of
these applications. However, existing charging station locator apps (e.g.
PlugShare, ChargePoint, ZES) generally only provide location information
and are limited in personalization and integration with the vehicle.

The application we are developing addresses these shortcomings:

1. Using real-time location data, it will calculate the distance the user
can travel with the current charge level,
2. It will rank the most suitable charging stations within this distance,
 3. Over time, it will integrate with vehicle information to analyze
driving habits and provide feedback,
4. And in the long term, it has the vision of a technology company that
will develop its own charging infrastructure and devices by
becoming a company.

Target Audience:

1. Electric vehicle owners (daily users, fleet vehicles, taxis and rental
companies)
2. Individuals planning to purchase electric vehicles
3. Institutions serving electric vehicle users (municipalities, shopping
malls, hotels, etc.)

Competition Analysis:

1. While competition in the current market is intense, the majority of

apps:
2. It only provides station information,
3. Fails to personalize the user experience,
4. It does not offer a vehicle-specific feedback mechanism.
5. At this point, our application differentiates itself with vehicle
integration, data analysis and user-specific solutions.

5.Growth Potential:

1. The global EV market will reach 800 billion dollars by 2030 with an
annual growth rate of 22%.
2. In Turkey, the number of electric vehicles has increased by 150%
compared to 2023, reaching approximately 90,000.
3. The charging station infrastructure is still developing and there is a
great need for application-based routing solutions.

Target Market
Primary Target Audience:

 EV owners aged between 25–50

 Urban individuals using electric vehicles for daily commuting
 Users who value time management and embrace technological
solutions
  Individuals struggling to locate charging stations and looking for
practical, real-time solutions
 People considering the switch to electric vehicles
 Environmentally conscious users with an interest in EV
technology
 Buyers who seek infrastructure and app support when choosing
a vehicle
 Corporate fleet owners and managers
o Executives looking to manage company vehicles, monitor
multiple EVs, and plan charging logistics efficiently

Secondary Target Audience:

 Charging station providers

o Companies aiming to increase visibility and usage of their
stations
o Businesses wanting to use user data and analytics for
strategic location planning
 Automotive manufacturers and dealerships
o Firms looking for integrated application solutions to
support EV sales
 Municipalities and local governments
o Public entities aiming to build EV infrastructure under smart
city initiatives
 Software and tech investors
o Investors focused on sustainability, mobility, and energy
efficiency, looking to support promising startups in this space

Competitive Analysis
Competitors :

 ZES (Zorlu Energy Solutions)

 Sharz.net
 Equarj
 Tesla Supercharger
 Google Maps (indirect competitor in charging station searches)
Differentiation
It differentiates itself from existing platforms by offering electric vehicle
users real-time charging range, fuel status, smart routing by location,
emergency solutions and vehicle tracking system. It also offers
continuously updated station information with data from companies and
predictive charging advice.

Market Opportunity
The number of electric vehicles is expected to reach 250 million
worldwide by 2030. In Turkey, the rapidly growing EV market has a big
gap in charging infrastructure applications.

By 2025, the EV charging station market in Turkey is expected to exceed

TL 2 billion. Your app has the potential to be a pioneer in charging network
digitalization with personalized route planning and range calculation.

Product Offering (Products and

Services)
Key Features

Range Calculation :

 Calculates the maximum distance the vehicle can travel based on

the current battery charge and road conditions.

Smart Charging Station Recommendation :

  It lists the most suitable charging stations based on the user's
location, route and density.

Emergency Mode :

 If the battery is critical, it provides guidance by prioritizing the

nearest emergency charging points.

Vehicle Tracking and Feedback :

 By entering vehicle information, it provides notifications to the user

on issues such as battery health and maintenance time.

Artificial Intelligence Supported Route Planning :

 It creates an ideal energy consumption route, taking into account

factors such as traffic, slope, temperature, etc.

Revenue Model :
1. Subscription Plans
Green Nova offers a flexible subscription system tailored to different user
needs:

 Free Tier:
o Display of nearest charging stations
o Range calculation based on current battery level
o Basic route planning
 Premium Tier ($4.99/month):
o Advanced route optimization
o Real-time traffic data integration
o Emergency support and priority assistance

2. Charging Station Advertising

Green Nova will generate revenue by selling advertising space to
charging station operators. Stations can pay to be featured prominently
on maps and search results, improving their visibility and user traffic.
3. Corporate Partnerships / B2B
Custom dashboards and analytics tools will be offered to:

 Car rental companies

 Fleet managers
 EV service providers

This enables businesses to monitor, manage, and optimize EV operations

efficiently.

4. Data Licensing
Anonymized user behavior data and regional charging density metrics will
be licensed to:

 Energy companies
 Municipalities
 Infrastructure planners

This data will help stakeholders understand trends, plan grid

improvements, and support strategic decision-making.

Marketing Strategy
Brand Positioning

Positioned as "Turkey’s smartest electric vehicle travel

companion."
Green Nova doesn’t just meet the user’s charging needs — it manages
the entire journey experience.

Marketing Channels

 Digital Marketing:
Google Ads, YouTube ads, and social media campaigns (especially
Instagram and Twitter/X)
 Influencer Collaborations:
Test drive videos and user experience content with EV drivers and
content creators
  Partnerships:
Collaborations with parking lot chains, shopping malls, and
automobile brands for joint promotions
 Content Marketing:
Blogs and videos such as “Charging Tips for EV Users” or “Energy
Planning for Long Trips”
 Referral System:
Users can invite friends and earn free premium access time

Launch Plan
Beta Phase

 Testing with selected EV users in key cities

 Collecting user feedback to improve UI and recommendation
algorithms

Full Launch

 Nationwide expansion across Turkey

 End-of-year goal: international expansion (e.g., into Eastern Europe)

Operations Plan
Technology Infrastructure

 AI/ML Frameworks: TensorFlow, Scikit-Learn

 Cloud Infrastructure: AWS or Google Cloud
 Data Sources: APIs from charging station providers, user data,
map integrations

Team Structure

 Founders: Individuals experienced in electric vehicles and software

 Software Team: Backend/frontend developers and mobile app
developers
 AI/Data Team: Data scientists and machine learning engineers
 Marketing Team: Digital marketing experts and brand managers
 Support Team: Technical support and customer relations
Financial Projections
Initial Investment (Total Costs for Year 1)

Amoun
Item Description
t (₺)
Software Development (Mobile 100,00 Developed with freelance/part-time
App MVP) 0 developers
Map & API Services (Google, After free limits, with student discounts
30,000
Mapbox) applied
UI/UX Design 15,000 Simple and effective interface
Hosting, Domain, and
10,000 Firebase, GitHub, basic server costs
Infrastructure
Instagram, Google Ads, printed promo
Marketing (Social media & ads) 20,000
materials
Legal Processes & Company
15,000 With founding partners
Formation
Mentorship, Consulting & Via support programs like TOBB or T3
5,000
Training Startup Center
195,00
Total Estimated Investment Covers essential costs for the first year
0₺

Note: These costs can be covered via grants or awards from

competitions and programs like TÜBİTAK BIGG or Teknofest
Entrepreneurship.

Revenue Forecast (Years 1–2–3)

Year 1 (Pilot test, pre-growth stage)

 Premium Users: (1,000 × ₺30) = ₺30,000

 Promotional & Sponsorship Income: ₺20,000
 Corporate Demo Sales (2 clients): ₺10,000
 Total Revenue: ~₺60,000
 Net Loss: ~₺135,000
Year 2 (Growth & user expansion)

 Premium Users: (10,000 × ₺30) = ₺300,000

 Ads & Sponsored Content: ₺100,000
 B2B Corporate Collaborations: ₺50,000
 Total Revenue: ~₺450,000
 Net Profit: ~₺100,000

Year 3 (With investment, scaling phase)

 Premium Users: (50,000 × ₺30) = ₺1,500,000

 Advanced Ads & Sponsorships: ₺250,000
 Corporate Sales: ₺200,000
 Total Revenue: ~₺2,000,000
 Estimated Profit: ₺1,000,000+

Break-Even Point

The platform is expected to break even by the end of Year 2,

covering all operational costs.

By Year 3, with additional investment, the company can expand

into hardware (e.g., charging station production) and advanced
equipment development.

Additional Funding Sources

To support your startup, you can apply to:

 TÜBİTAK 2209-B and 1512 BIGG Programs

 Teknofest Entrepreneurship Competitions
 University Incubation Centers / Technoparks
 TÜSİAD “Bu Gençlikte İş Var!”
 Entrepreneurship Foundation, BİGG Cube
Incubation, Koç, and Sabancı University programs
Conclusion:
Competitor Analysis and Differentiating Factors

Core Value of Our Project:

“A mobile application that intelligently recommends the most suitable

charging station within a reachable range by utilizing real-time data such
as the user's current battery level, vehicle type, road conditions, and
charging station occupancy.”

1. ZES (Zorlu Energy Solutions)

What They Offer:

Only shows stations within their own network. Real-time availability data
is limited.

Your Advantage:
▸ Not limited to ZES; integrates all providers’ stations.
▸ Offers recommendations by combining AI-powered route optimization,
real-time station status, and user preferences.

2. Sharz.net

What They Offer:

A widespread network in Turkey, but mostly limited to map and station
info.

Your Advantage:
▸ Goes beyond maps by filtering stations based on reachable distance.
▸ Will evolve to provide notifications based on maintenance needs,
battery health, and usage habits.
3. Eşarj (Enerjisa)

What They Offer:

Station locations, availability status, and integrated payment for Eşarj
network.

Your Advantage:
▸ Cross-platform data integration: aims to unify all providers like Eşarj
into one app.
▸ Introduces a system that suggests stations based on your vehicle's real-
time range.

4. Tesla Supercharger

What They Offer:

Fast charging points exclusively for Tesla vehicles. Integrated into Tesla
navigation.

Your Advantage:
▸ Open to all EVs, brand-agnostic, inclusive system.
▸ More accessible and scalable for Turkish market conditions.

5. Google Maps (Indirect Competitor)

What They Offer:

Can search for nearby EV stations based on location, but lacks charging
status, route optimization, or vehicle integration.

Your Advantage:
▸ Fully integrated with the vehicle: filters results based on actual
reachable range given the current battery level.
▸ Has the potential to include real-time congestion, weather, traffic, and
estimated charging duration.
▸ Uses Google Maps infrastructure, but builds a smart layer on top.

Innovations We Bring
Innovation Description
Range-Based Lists reachable charging stations based on your
Navigation vehicle’s current battery level.
Brand-Agnostic Aggregates data from all providers like ZES, Eşarj,
Platform Sharz.net into one app.
Live Congestion & Real-time availability updates help users avoid
Status Tracking station queues.
AI-Powered Route
Offers personalized suggestions based on user
& Suggestion
habits to save time and money.
System
Future Will connect with in-car systems to monitor
Integration with charging status, battery health, and maintenance
Vehicles alerts.

Vision Statement
Based on this data, we can confidently state that our platform is not only
distinct from all existing applications in the sector but is also a superior
and more integrated alternative.

Our solution combines the strengths of all existing apps and goes beyond,
offering a ready-to-evolve ecosystem. With the innovations we bring,
we aim to become the go-to EV assistant that eliminates hassle for
users.

By centralizing features that would otherwise require multiple apps —

including emergency support, real-time nearby station availability, and
intelligent recommendations — we are solving one of the biggest
barriers to EV adoption: range anxiety and charging logistics.

Green Nova is not just another app; it is set to become an essential

part of the EV ecosystem, especially in a market that is rapidly growing
and adapting like Turkey.