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A2B Consultancy Master's Union

Energex is a technology innovation enterprise focused on enhancing the range of electric vehicles (EVs) through a portable battery pack and wireless charging solutions. The company aims to address the limitations of current EVs in India by providing a secondary battery pack that increases range and a wireless charging system that eliminates the need for manual connections. Energex targets urban, tech-savvy consumers aged 25-55, with plans to capture a 20% market share in the growing Indian EV charging market by 2025.

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0% found this document useful (0 votes)
1 views9 pages

A2B Consultancy Master's Union

Energex is a technology innovation enterprise focused on enhancing the range of electric vehicles (EVs) through a portable battery pack and wireless charging solutions. The company aims to address the limitations of current EVs in India by providing a secondary battery pack that increases range and a wireless charging system that eliminates the need for manual connections. Energex targets urban, tech-savvy consumers aged 25-55, with plans to capture a 20% market share in the growing Indian EV charging market by 2025.

Uploaded by

riya05sharma.01
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We take content rights seriously. If you suspect this is your content, claim it here.
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Shri Ram Venture Vault: The

Ultimate Business Plan Showdown


Shri Ram Commerce Summit 2023 (SRCS 2023)

EnergeX
Innovation beyond Imagination

Bhavneet Chandi
Aayush Mittal
Apurv Rathore
Problem Solution
Our Company
India’s current largest Energex came up with a Energex is a Technology Innovation
selling EV has a convenient and hassle free
practical driving range solution by providing a Enterprise that aims at Improving Range of
of less than 250 kms , secondary Battery pack Electric Vehicles and providing convenient
i.e. less than half the that will increase the Energex wireless charging solutions to the EV users.
range of an ICE car of range of the car by 25%
same price point. (8KWh*).

Components
Our Offerings
Battery
Battery Pack: Providing A Description:
portable and a convenient battery The Battery pack consists a Lithium ion cell for storage of
pack that charges the car electricity and various other components like a copper
wirelessly even while driving the coil, inverter, rectifier and a transformer which help the
car. efficient transfer of current.

Wireless Charging: Providing A It provides a Secondary Battery Storage which increases


wireless charging induction plate the range of the car by up to 26% (80kms*) with a
that can be attached to the base of convenient and easy-to-use set-up.
the car which can then be used by
our floor mounted wireless Utility:
chargers to wirelessly charge the The problem of installing a charging wire is eliminated with
EV with the help of Resonant this technology.
Inductive Coupling Technology.
No manual effort is required, and the charging can be
done efficiently , even while driving.
Battery Power Working 2. Induction Plate (for wireless charging)
Battery pack mainly works on the Description:-
principle of Magnetic Induction, The Wireless charging technology of EnergeX is one of its kind. Electric vehicles till
through which, we were able to this day have been charged manually by a charging wire which in turn is connected
create a wireless charging set-up. to a power source, but with the wireless charging technology of EnergeX, we plan to
eliminate the manual wire connection completely and make the process simple and
The Battery pack is placed above automatic.
the Boot Induction Plate which is
Utility:
internally connected to the Car’s
The car charging process is made hassle free, and the problem of installing a charging wire
BMS with a specialized
is eliminated with Resonant inductive coupling technology. No extra garage space is
communication PIN.
required for the EV charger as it gets placed on the garage floor between the car tyres.

X
rge
Ene
+ +
Induction plate Battery pack It’s Working
The working of the product is as simple as it may get. Just park your car over the wireless
Battery pack will have 4 charger fixed on the parking floor and with the push of a button or a voice command to your
components:- car, the charging is initiated. The wireless charger communicates with the Battery
Lithium-ion cell management system(BMS), using the Internet of Things (IOT) technology and switches
Copper coil itself off as soon as maximum battery capacity is reached. The wireless charger uses
Rectifier (for AC to DC) magnetic resonant coupling to send electric energy to the car’s battery using the base
Inverter (for DC to AC) induction plate as a medium.
STP: SEGMENTATION, TARGETING, POSITIONING

SEGMENTATION TARGETING POSITIONING


Age group of 18-25 presents a lucrative market
Targeting the high income level groups through
GEOGRAPHIC 25 but we will be catering to needs of people till premium pricing strategy. Providing them an
• Tier1 (50%) the age of 40 health-conscious and eco-friendly option and then aiming
• Tier2 (30%) Target Tier1 cities with a high existing to penetrate the affordable market segment afterwards
• Tier3 (20%) purchasing power and greater awareness
Making the people aware of the potential solution
regarding veganism adoption and slower
of the problem so that we can gain more traction
DEMOGRAPHIC penetration to Tier 2 & 3 cities
and position our product accordingly
• Age Target upper middle class and upper income
• Income households with purchasing power parity of
greater than 8 lakh p.a. Launching campaigns and encouraging customers
to promote brand through social media in
exchange of small incentives.

Product Price REACH


Tier-1 Cities
Convenient Battery Pack with Partnerships with Local Socialmedia Influencer
Skimming Pricing Strategy Social Media & Influencers Automotive Bloggers Campaign marketing
wireless charging mechanism
Market Research for Price
Wireless charging induction ACT
Sensitivity and market need
plate with Resonant Inductive Compelling Content
Compelling Product Limited-Time Engaging Product
Promotions
Coupling Technology Demonstrations Promotions Videos

Promotion Place CONVERT


Seamless Ordering
Collaborations Luxurious Pricing
Distribution Network Digital Marketing and Social Onboard Customers Experience Strategy

Establishment Media Influencer Endorsements


Local Partnerships (Retailers, Collaboration with Automotive ENGAGE
Feedback & Loyalty
Supermarkets, E-commerce) Organization Ongoing Engagement
Regular Email Loyalty
FeedbackLoop Newsletter Program
SWOT ANALYSIS
STRENGTHS WEAKNESSES
High research and
First mover advantage
development cost
Advanced wireless
India being one of the
technology
largest importers of Li-ion
Low maintenance cost
batteries Them Us
Charging required Charge your car
after every short ride. while driving
OPPORTUNITIES THREATS
Battery import duties
Li-ion battery price drop New entrants in the
Zero emission vehicles wireless EV tech space
Charging infrastructure
Competitive
Growing demand Advantage Low maintenance Wireless Charging
First to enter Indian It’s Portable
markets (8-12 years of battery life)

COMPETITORS ANALYSIS LOGISTICS AND OPERATIONS


Battery pack and Wireless charging Under the B2C model, the final
Low Maintenance technology is then manufactured using goods are delivered to the retailers
these materials. and stored in or warehouses.

EnergeX

Wired Wireless
Charging Charging

Competitor

The raw material of lithium is procured from


Bengaluru, where an estimated reserve of Upon the expiry of the battery pack, the
Under B2B model , the final goods
14,000 ton is expected. Copper is procured product is repurchased from the
are then transported to our
from Madhya Pradesh for the induction customers for 20% value and re-utilized
automobile partners.
High Maintenance plate manufacturing. for product manufacturing.
Ideal Customer
Target Market
SEGMENTATION
Age: 25-55 years old
Market Size
Location: Urban and suburban areas in India
The Indian electric vehicle (EV)
charging market is expected to Buying habits:
reach a value of USD 4.2 billion by Tech-savvy and early adopters of new technologies User Persona
2027, growing at a CAGR of 22.2% Willing to invest in premium products and services
from 2022 to 2027. The growth of Value convenience and ease of use Sarah
the market is being driven by the Concerned about the environment and sustainability Age: 35
increasing adoption of EVs in India,
Occupation: Software Engineer
government initiatives to promote Personal characteristics: Location: New Delhi, India
EV adoption, and the growing Environmentally conscious Income: INR 15 lakhs per annum
demand for convenient and hassle- Socially responsible Education: Master's degree in
free charging solutions. High-income earners Computer Science
Well-educated
Energex intends to capture a 20%
Lifestyle: Sarah is a young
share of the Indian EV charging
professional who lives in a city and
market by 2025
Positioning: drives her car to work every day.
Energex can position itself as a company that She is concerned about the
Market size = USD 840 million
provides innovative and convenient electric vehicle environment and wants to reduce
charging solutions that help consumers reduce her carbon footprint. She is also
their carbon footprint and live more sustainable tech-savvy and early adopters of
lifestyles. new technologies
Assumptions for financials

Category Assumption / Proxy

Business Context Indian EV Market


Interest and Taxes 20% of EBITDA
Product Lines Battery Packs and Wireless Charging Systems
Initial Capital ₹50 crores
Base Year for Projections 2023
Includes cash, inventory, fixed
Projection Period 2023 to 2028 Asset Composition
assets
Currency Indian Rupees (₹) Short-term and long-term liabilities,
Liabilities and Equity
owner's equity
Initial Sales Volume (2023) 5,000 units
Cash Flow - Operating Net income + non-cash items
Sales Growth Rate 20% annually
Activities (depreciation)
ASP - Battery Packs ₹1,00,000
Cash Flow - Investing Annual capital expenditures of ₹5
ASP - Wireless Chargers ₹50,000 Activities crores

Revenue Mix 60% battery packs, 40% wireless chargers Cash Flow - Financing Annual loan repayments, interest
Activities payments of ₹2.2 crores
COGS Margin 40% of Revenue
ROI Calculation Net Income / Total Investment
Operating Expenses (Initial) ₹7 crores annually

EBITDA Calculation Gross Profit - Operating Expenses

Depreciation ₹1 crore annually


Projected financials

Year Sales Volume Revenue COGS Gross Profit EBITDA Net Income Liabilities &
Year Total Assets
Equity

750,00,00,0 300,00,00,0 450,00,00,0 380,00,00,0


2023 5000 296,00,00,000
00 00 00 00 2023 120,00,00,000 204,00,00,000

900,00,00,0 360,00,00,0 540,00,00,0 470,00,00,0


2024 6000 368,00,00,000 2024 -350,00,00,000 -164,00,00,000
00 00 00 00

1080,00,00, 432,00,00,0 648,00,00,0 578,00,00,0


2025 7200 454,40,00,000 2025 -928,00,00,000 -618,40,00,000
000 00 00 00

1296,00,00, 518,40,00,0 777,60,00,00 707,60,00,0 -1635,60,00,00


2026 8640 558,08,00,000 2026 -1176,48,00,000
000 00 0 00 0

1555,20,00,0 622,08,00,0 933,12,00,00 863,12,00,00 -2498,72,00,00


2027 10368 682,49,60,000 2027 -1858,97,60,000
00 00 0 0 0

1866,15,00,0 746,46,00,0 1119,69,00,0 1049,69,00,


-3548,41,00,00
2028 12441 831,75,20,000 2028 -2690,72,80,000
00 00 00 000 0
Thank
You!

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