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Rac

The document outlines the customer segments in the car rental market, highlighting a 25% market share for tourists and short-term rentals, with major players including Thrifty and Ezhire. It also lists the fleet composition, featuring models like Nissan Sunny and Mazda CX-6, and discusses aspects such as resale value and return on investment. Additionally, it mentions the current fleet size and priorities for defleeting.

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Pawan Rathi
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2 views3 pages

Rac

The document outlines the customer segments in the car rental market, highlighting a 25% market share for tourists and short-term rentals, with major players including Thrifty and Ezhire. It also lists the fleet composition, featuring models like Nissan Sunny and Mazda CX-6, and discusses aspects such as resale value and return on investment. Additionally, it mentions the current fleet size and priorities for defleeting.

Uploaded by

Pawan Rathi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Customer Segment Approx.

Market Share(Qualitativ Major Players(Qualitative)


Tourists / Short-Term 25% Thrifty
Expat Residents
Business (Monthly)
Travellers / Ezhire
Corporate
Insurance
Local / Replacement
Emiratis (Luxury /
Events)
Gen Z / App-First Users
SME / Fleet Clients

Cars which we have


Make Model Pricing
Fleet composition (Quantitive+QualitativPriority order for us
Nissan Sunny (20%), Mazda Cx-6. Cx-9

Cars which we have


Resale value ROI Our current fleet size
Defleeting

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