4P
4P
Fast fashion is the mass production of cheap clothing that mimics high-end trends. Brands
like Zara and H&M release new styles every few weeks, encouraging constant buying. This
trend satisfies consumer demand but has a dark side—its impact on the environment.
The fashion industry is one of the biggest polluters globally. Producing clothing requires
huge amounts of water, energy, and chemicals. Many garments end up in landfills within
months of purchase. Workers in developing countries often face poor working conditions
and low wages.
The culture of disposable fashion promotes waste and overconsumption. It teaches people
to value trends over sustainability. However, a growing movement advocates for slow
fashion—choosing quality over quantity, supporting ethical brands, and recycling clothes.
Ultimately, fashion should express identity—not destroy the planet. A more conscious
approach can lead to a stylish yet sustainable future.