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Color making in design involves selecting and applying colors to evoke emotions, enhance brand identity, and improve usability. Understanding the color wheel and various color harmony types, such as monochromatic and complementary, is essential for creating effective color combinations. Tools like Coolors and Adobe Color can assist in generating color palettes, while tips like the 60–30–10 rule and awareness of color psychology can guide color selection.

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Color making in design involves selecting and applying colors to evoke emotions, enhance brand identity, and improve usability. Understanding the color wheel and various color harmony types, such as monochromatic and complementary, is essential for creating effective color combinations. Tools like Coolors and Adobe Color can assist in generating color palettes, while tips like the 60–30–10 rule and awareness of color psychology can guide color selection.

Uploaded by

hemish12
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We take content rights seriously. If you suspect this is your content, claim it here.
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Great! You're diving into Color Making — an essential part of both graphic and product design.

🎨 What Is Color Making in Design?

"Color making" typically refers to choosing, combining, and applying colors in a design to:

 Create a mood or feeling

 Strengthen brand identity

 Improve usability and readability

 Guide user attention

🌈 1. Understanding the Color Wheel

The color wheel helps you combine colors effectively. It includes:

 Primary Colors: Red, Blue, Yellow

 Secondary Colors: Orange, Green, Purple

 Tertiary Colors: Mix of primary + secondary

🎨 Color Harmony Types

Here’s how to create appealing color combinations:

Type Colors Used Effect

Monochromatic Variations of one color Clean and subtle

Analogous Colors next to each other (e.g., blue, teal, green) Harmonious and calming

Complementary Opposite colors (e.g., blue & orange) High contrast, vibrant

Triadic 3 evenly spaced colors (e.g., red, yellow, blue) Balanced and dynamic

Tetradic 2 pairs of complements Rich and complex

🧪 2. Tools to Make Color Palettes

These free tools help you generate beautiful palettes:

 🌐 Coolors

 🎨 Adobe Color

 🌀 Paletton

 🔥 Color Hunt

 📊 Pigment by ShapeFactory

🧠 3. Tips for Choosing Colors


 Start with a base color: Often your brand or product’s main color.

 Use 60–30–10 rule:

o 60% primary (background)

o 30% secondary (UI or layout)

o 10% accent (buttons, highlights)

 Check contrast: Especially for text – use WebAIM Contrast Checker

 Color psychology:

o 🔵 Blue = trust, calm (common in fintech, tech)

o 🔴 Red = energy, urgency (sales, food)

o 🟢 Green = nature, health (eco, wellness)

o 🟡 Yellow = optimism, alert (youth brands)

o ⚫ Black = luxury, power

o ⚪ White = cleanliness, simplicity

Example: Basic 3-Color Palette for a Tech Brand

 Primary: #1E90FF (Dodger Blue)

 Secondary: #F2F2F2 (Light Gray)

 Accent: #FF4C4C (Bright Red)

Would you like me to generate a custom color palette for your design (e.g., logo, app, product)? Just
tell me the style, mood, or industry you're designing for.

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