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RM - Session 1b

The document outlines the stages of the business research process, which include problem discovery, research design, sampling, data gathering, data processing and analysis, and conclusions and reporting. It emphasizes the cyclical nature of research, the importance of clearly defining problems, and the need for effective communication of findings. Each stage is interrelated and can overlap, highlighting the complexity of conducting thorough research.

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Ariyan Zaker
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3 views13 pages

RM - Session 1b

The document outlines the stages of the business research process, which include problem discovery, research design, sampling, data gathering, data processing and analysis, and conclusions and reporting. It emphasizes the cyclical nature of research, the importance of clearly defining problems, and the need for effective communication of findings. Each stage is interrelated and can overlap, highlighting the complexity of conducting thorough research.

Uploaded by

Ariyan Zaker
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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The Business Research Process

Stages of the Research Process


• 1.Problem Discovery and Problem Definition
• 2. Research Design
• 3. Sampling
• 4. Data Gathering
• 5. Data Processing and Analysis
• 6. Conclusions and Report
Stages of the Research Process
Problem Discovery Discovery and
and Definition Definition

Researc and so on
h Conclusions and
Design Report

Sampling

Data Processing
Data Gathering and Analysis
Research Stages

• Cyclical process - conclusions generate new ideas


• Stages can overlap chronologically
• Stages are functionally interrelated
– Forward linkages
– Backward linkages
1. Problem Discovery And Definition

• First and probably most important step


• Too often neglected leading to costly errors
• Provides direction for the project
• Problem, opportunity, or monitor operations
• Discovery before definition
• Must not mistake symptoms for problem
State the research questions and
research objectives
Hypothesis:
• A statement that can be refuted by empirical data
2. Research Design

• Master plan
• Specifies methods and procedures
• Framework for action
Research Methods
• Surveys
– Interview
– Questionnaire
– Observation
• Experiments control conditions so that one or
more variables can be manipulated to test a
hypothesis
– Field
– Laboratory
• Secondary data (International Conference
Proceedings, Journals, Books, Online databases,
digital library, etc.)
Selecting a Sample

Sample: subset SAMPLE


of a larger population.

POPULATION
3. Sampling
• Who is to be sampled?
• How large a sample?
• How will sample units be selected?
 Probability Samples – every member of the
population has a known, nonzero probability of being
selected
 Non-probability Samples - The sample is selected on
the basis of personal judgment, unknown population
4. Data Gathering Stage
• Focus on error minimization
• Pre-testing
5. Data Processing and Analysis
• Editing
Checking the data collection forms for omissions,
legibility and consistency

• Coding
Rules for interpreting, categorizing and recording
the data
6. Conclusions And Report Writing

• Effective communication of the research findings


• Usually includes making recommendations
• “What does this mean to management?”

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