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Naukri SandeepSharan (18y 0m)

Sandeep Sharan is a seasoned professional with over 18 years of experience in business operations, strategic sales, and marketing, currently serving as the Regional Sales Manager for Asics India. He has a proven track record in P&L management, market acquisition, and team leadership, with notable achievements in improving sales metrics and operational efficiencies. His prior roles include significant positions at Blackberrys, Landmark Group, and Levi Strauss, showcasing a strong background in retail management and business growth strategies.

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Naukri SandeepSharan (18y 0m)

Sandeep Sharan is a seasoned professional with over 18 years of experience in business operations, strategic sales, and marketing, currently serving as the Regional Sales Manager for Asics India. He has a proven track record in P&L management, market acquisition, and team leadership, with notable achievements in improving sales metrics and operational efficiencies. His prior roles include significant positions at Blackberrys, Landmark Group, and Levi Strauss, showcasing a strong background in retail management and business growth strategies.

Uploaded by

RavishVats
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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linkedin.

com/in/sandeep-sharan/
Sandeep Sharan [email protected]
Senior Professional Jaipur
+91 8088329617
Business Operations
Key Skills
Professional Summary

Performance – driven professional offering 18+ years of experience in spearheading multi-


functional roles encompassing Strategic Sales & Marketing, Channel & Distribution Management,
Business & Operational Excellence, P&L Management, Business Growth and Expansion, executing
strategies that drove the expansion of business in highly competitive and dynamic markets.

Currently associated with Asics India as Regional Sales Manager (Rajasthan/Haryana/Upper


North) . Strategized for business P&L, healthy commercial hygiene, market acquisition/ retention.

Proficient in setting up, turning around and scaling up business performance. Expertise in rolling
out an annual business plan for the business partners and aligning it with the company’s
objectives; monitoring the timely launch & availability of new products across allretail channels.

Trusted sales leader, successfully front-led large sized team, with outstanding relationship
building skills, strong communication abilities and exceptional emotional intelligence that excels
in the matrix and hierarchical structures.

Led the launch of new Brands/innovations including the execution of majorrepricing/repositioning


exercises, and portfolio expansion.

Extensive understanding of consumer retail buying behavior, ability to identify key business
opportunities, craft strategic plans and direct execution of targeted initiatives to attract
consumers.

Career Timelines:

Oct 04-Aug 09 Sep 09- Jul 15 Aug 15- Aug 18 Aug 18- Apr 19 Jun 19- Feb 23 Feb 23 till Date

Organizational Experience – Currently associated with Asics India


Strategic Brands Business:
Market Place Business:
( T/O 18+ Cr)
As a Demand Head
*Built Strategic alignments with Key retailers enable predictabilityand
*Increased and optimized coverage, Buyer Txns, ABS.
mutual commitment on common business goals
As a P&L Owner
As a P&L Owner
*Ensured productive deployment of a rightsized team to ensureeffective
*Maintained optimal credit health by investing credit as per the
coverage and execution.
business requirement and maintaining a healthy rotation by
* Reduced RTO to minimize defective.
ensuring timely collections
Cross functional team collaboration
*Maintain freshness of inventory, by ensuring timely reduction ofOSM
Coordinated with supply team and visited supply markets to
at lowest possible cost to reduce the provisional and
identify the right market product fit and the needed CVP to
dilutional cost impact
funnel market growth.
Cross functional team collaboration
*Developed deep buyer, market and category level insights and
partner with various teams (buying, supply chain, Biz fin and
execution- VM & Projects), to drive the sustainable and profitable
growth of Asics.
Key Achievements-
*Decreased regions GR contribution from 10% to 8% in Blackberrys thus emphasizing on fresh sell thru. Improved Avg Collection Days from 75
days to 45 days across designated territory. Maintained ideal mix of all categories to maintain healthy stock health
*Improved average stock cover from 9 months to 5 months cover.
*Special Projects: Dense cluster plotting to improve the sell thru of Suits/Jacket category.
^Key focus on UPT resulted in increase in region UPT from 1.6 to 1.9.
*Bought down customer defective by extensive focus on training to CCA on wash care instruction.
* Increased the over all mystery audit score of Rajasthan cluster from 69% to 86% for FY 22-33 in Blackberrys.
* Increased over all denim contribution from 48% to 60% in Flying Machine for FY 16-17.
* Winner of Jo Bola Wo Kiya CEO Rolex Achiever in Domino’s Pizza in FY 06-07.

Prior Organizational Experience


Blackberrys India Pvt Ltd, Rajasthan/New Delhi, Area Sales Manager: Jun’19 to Feb’ 23
Forecasting budgets, short-term and long-term business plans for the entire region and ensuring their achievement.
Analyzing market trends / competitors, merchandise mix & chalking out measures for countering competition.
Monitoring display, visual merchandising, stock, Planogram at stores for maintaining brand standards/ product visibility.
Developing & setting-up new stores from scratch after studying market dynamics, demand, and supply scenario as well as detailed
profitability calculations
Ensuring effective Inventory and Warehouse management in the territory
Preparing territory operating plan and ensuring effective implementation of the same
Design and improve system and processes for Store operations, regular store audit, etc. to improve productivity.
Monitoring and appraising the performance of counter staffs.

Landmark Group (Melange), Bangalore, Concept Manager, Karnataka, AP,TN ,Telangana: Aug’18 to Apr’19
Performance and Profitability
Finalize budgets & drive channel sales to achieve the budgeted topline and bottom line.
Responsible for store P&L and drive profitability
Store operations management
Conduct mystery audits.
Ensure adherence to retail standards. Implement and adhere to the SOPs for retail operations.
Conduct regular floor audits for the concept to evaluate operational efficiency, level of adherence to floor standards and fixture and display
norms.
Track and minimize shrinkage, damage and pilferage within norms.
Plan promotions with support from the Buying and Marketing team to counter lost opportunities.
People Management
Ensure training for store staff on product knowledge, retail standards, customer service and personal grooming.
Select, coach, manage and develop the team to continuously enhance performance.

Aug15’- Aug ’18 Arvind Lifestyle Brand Division for Flying Machine
Area Sales Manager, Haryana

Sep’09 – Mar’15 with Levi Strauss India Pvt Ltd


Store Operation Manager, UP/Uttarakhand

Oct’04 – Aug’09 Domino’s Pizza India Ltd


Store Manager, Bangalore

Academic Details
Bachelor’s Degree in Hotel Management- IHM KOLKATA-2004.

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