Scribd
Upload
2 views13 pages

Presentation B - by 4C's Luis Andrade - Coffee Community Sustainability Platform

The 4C Association aims to unite coffee stakeholders to improve the sustainability of coffee production and processing. It serves as a multi-stakeholder platform, defining baseline sustainability standards and promoting various sustainability initiatives. The association collaborates with other standards, such as Rainforest Alliance, to streamline verification processes and enhance the sustainability of coffee sourcing.

Uploaded by

Bahrun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
2 views13 pages

Presentation B - by 4C's Luis Andrade - Coffee Community Sustainability Platform

The 4C Association aims to unite coffee stakeholders to improve the sustainability of coffee production and processing. It serves as a multi-stakeholder platform, defining baseline sustainability standards and promoting various sustainability initiatives. The association collaborates with other standards, such as Rainforest Alliance, to streamline verification processes and enhance the sustainability of coffee sourcing.

Uploaded by

Bahrun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 13

The 4C Association –The Sustainability Platform

by and for the Coffee Community

ISEAL Stakeholder Workshop


21st August 2012, São Paulo
Luis Andrade, 4C Manager Brazil
Content of presentation

1. Brief history of 4C Association


2. New mission and vision
3. Key roles of 4C Association
4. 4C Association – the sustainable coffee platform
• Baseline sustainability standard
• Promotion of all sustainability standards
5. Partnership with other standards

ISEAL Stakeholder Workshop 21st August 2012 2


Brief history of the 4C Association

2006 Founding of the 4C Association

2007 First operational year of the 4C Association: first


training and verification activities

2010 Rapid growth in members and volumes of 4C


Compliant Coffee, establishment of regional offices

2011 Approval of the new business model

ISEAL Stakeholder Workshop 21st August 2012 3


Vision and mission

The 4C Association

… aims to unite all relevant coffee stakeholders


in working towards the improvement of the economic, social &
environmental conditions of coffee production and processing to build
a thriving, sustainable sector for generations to come.

… as leading multi-stakeholder sustainable coffee platform, guides the


sector towards mainstream sustainability in a pre-competitive arena
where all relevant stakeholders are enabled to participate.

ISEAL Stakeholder Workshop 21st August 2012 4


Key roles of 4C Association

• Being the multi-stakeholder coffee platform addressing the


broader sustainability agenda
• Defining and maintaining the Baseline Standard and Verification
System for sustainable coffee production and sourcing
• Actively promoting sustainability standards and initiatives in
the market to create supply and demand of verified and certified
coffee

5
A baseline standard to mainstream sustainability

Today
~ 10% of the coffee purchased meets sustainability standards
(including 4C and others standards)

4C
Baseline
90%
conventional
standard
and others coffee

Sustainability moving mainstream


Industry‘s target 2015?!?
25% of the coffee purchased meets sustainability standards

6
A baseline standard to start the journey

¹Any other sustainability scheme (also with a national or regional scope) whose standards prove to be more
demanding than those of the 4C Association and that recognizes the 4C Code of Conduct as the baseline
Partnering with other standards
• Benchmarking agreement in place with Rainforest Alliance to
reduce double verification/certification

• Stepping up project with Rainforest Alliance and Utz Certified to


systematically enable farmers moving up the ladder of
improvement

• Opportunities for scaling up to reach mainstream

• Pre-competitive training activities


• Alignment to decrease complexity, e.g. ICS, Pesticides
• Common accreditation to increase availability and competence of
auditors
• Impact monitoring
•Benchmarking against regional and national standards
Outlook

• Strengthening the platform function together with relevant institutions


and sustainability standards

• Further stepping-up exercises, also with other sustainability standards


(national and gouvernamental)

• Systematic approach to stepping-up and clear guidance for participants

• Inclusion of producers without any verification or certification / stepping-


up from “zero” to certification

• benchmarking of 4C Standard+ System against other international,


national and local standards
4C Verification: facts and figures

• 23 countries, 137 Units (incl. RA) As of August 2012

• 749.467 hectares

• 151.686 producers & others

• 569.229 workers

Total production 919,000 bags under


potential:~ 20,4 the benchmarking
scheme with RA
million bags of
4C Compliant Coffee
Contact the 4C Secretariat :
[email protected]
www.4c-coffeeassociation.org

ISEAL Stakeholder Workshop 21st August 2012 11


4C Association – Rainforest alliance
• Rainforest Alliance became member of the 4C Association in 2007

• Benchmarking of SAN Standard against 4C Code of Conduct in 2008


in cooperation with ISEAL and IMO: producer who owns a farm that is
Rainforest Alliance Certified may apply to receive the 4C License
without the need for additional verification. (irreciprocal process)

• Joint activities such as projects, trainings, presentations, workshops,


tool development etc.

• Recognition of the stepwise approach by coffee industry (Nestlé´s


Nescafé Plan, Kraft Foods)

ISEAL Stakeholder Workshop 21st August 2012 12


Stepping-up Exercise: El Salvador

• Cooperativa Cuidad Barrios, 873 small holder farmers associated

• 4C Member, successful 4C Verification of 256 farms in early 2010

• 132 4C verified farms involved in stepping-up to RAC


• TA for the implementation of SAN

• RA Certification in January 2011

• Availability of more than 900 MT of


green coffee 4C Compliant & RAC (total)

• Involvement of a buyer

• Shared costs for TA and documentation

ISEAL Stakeholder Workshop 21st August 2012 14

You might also like