Economics 5. Consumer Rights
Economics 5. Consumer Rights
This chapter proposes to discuss the issue of posters collectively is another way to think about
consumer rights within the context of the ways these issues. This lesson contains activities,
markets operate in our country. There are many which require visits — visit to consumer
aspects of unequal situations in a market and protection councils, consumer organisations,
poor enforcement of rules and regulations. District/State/National level Consumer
Hence, there is a need to sensitise learners and Disputes Redressal Commissions, retail shops,
encourage them to participate in the consumer marketplaces, etc. Organise the visits to
movement. This chapter provides case histories maximise learners’ experience. Have a
— how some consumers were exploited in real discussion with them about the purpose of the
life situation and how legal institutions helped visit, things they need to do beforehand and
consumers in getting compensated and in things that need to be collected and the task
upholding their rights. The case histories would (report/ project / article, etc.) they would carry
enable the students to link these narratives to out after the visit. As part of this chapter, the
their life experiences. We have to enable learners may do letter-writing and speaking
students to understand that the awareness of activities. We may have to be sensitive to the
being a well-informed consumer arose out of language aspect of exercises.
consumer movement and active participation of
people through their struggles over a long This chapter contains material collected
period. This chapter also provides details of a from authenticated websites, books, newspapers
few organisations helping consumers in different and magazines. For example, https://consumer
ways. Finally, it ends with some critical issues affairs.nic.in is a website of Central Government
of the consumer movement in India. Ministry of Consumer Affairs, Food & Public
Distribution. Another website www.cuts-
Aspects of Teaching / Sources of international.org is the website of a consumer
Information organisation working in India for 40 years. It
publishes a variety of material to create
This chapter has questions, case studies and
consumer awareness in India. They need to be
activities. It would be preferred that students
shared among learners so that they can also
discuss these in groups orally. Some of these
collect material as part of their activities. For
could be answered in writing individually.
example, case histories were taken from
While carrying out each activity you could newspaper clippings and consumers who fought
start with a brainstorming session about the in Consumer Disputes Redressal Commissions.
activity. Similarly, there are many opportunities Let learners collect and read such material from
for roleplay in this chapter and this could be a different sources: consumer protection councils,
useful way to share their experiences and Consumer Disputes Redressal Commissions
understand the issues at a deeper level. Making and internet.
CONSUMER RIGHTS
The collage you see below contains what are the ways in which they can
some news clippings of Consumer exercise their rights as consumers to
Disputes Redressal Commission get a fair deal from the sellers when
verdicts. Why did the people go to they felt they had been denied a just
these organisations in these cases? treatment?
These verdicts came about because
some people persisted and struggled
to get justice. In what ways were they
denied justice? More importantly,
CONSUMER MOVEMENT
The consumer movement arose out quality of goods and services on the
of dissatisfaction of the consumers sellers.
as many unfair practices were being In India, the consumer movement
indulged in by the sellers. There was as a ‘social force’ originated with the
no legal system available to necessity of protecting and promoting
consumers to protect them from the interests of consumers against
exploitation in the marketplace. For unethical and unfair trade practices.
a long time, when a consumer was Rampant food shortages, hoarding,
not happy with a particular brand black marketing, adulteration of food
product or shop, he or she generally and edible oil gave birth to the
avoided buying that brand product, consumer movement in an organised
or would stop purchasing from that form in the 1960s. Till the 1970s,
shop. It was presumed that it was consumer organisations were largely
engaged in writing articles and
the responsibility of consumers to be
holding exhibitions. They formed
careful while buying a commodity
consumer groups to look into the
or service. It took many years for malpractices in ration shops and
organisations in India, and around overcrowding in the road passenger
the world, to create awareness transport. More recently, India
amongst people. This has also witnessed an upsurge in the number
shifted the responsibility of ensuring of consumer groups.
C ONSUMER R IGHTS 77
Reji’s Suffering
Reji’s suffering shows how a
hospital, due to negligence by the
Reji Mathew, a healthy boy studying in doctors and staff in giving
Class IX, was admitted in a private clinic in anaesthesia, crippled a student for
Kerala for removal of tonsils. An ENT
life. While using many goods and
surgeon perfor med the tonsillectomy
services, we as consumers, have the
operation under general anaesthesia. As a
right to be protected against the
result of improper anaesthesia Reji showed
marketing of goods and delivery of
symptoms of some brain abnormalities services that are hazardous to life and
because of which he was crippled for life. property. Producers need to strictly
His father filed a complaint in the State follow the required safety rules and
Consumer Disputes Redressal Commission regulations. There are many goods
claiming compensation of Rs 5,00,000 for and services that we purchase that
medical negligence and deficiency, in require special attention to safety. For
service. The State Commission, saying that example, pressure cookers have a
the evidence was not sufficient, dismissed safety valve which, if it is defective, can
it. Reji’s father appealed again in the cause a serious accident. The
National Consumer Disputes Redressal manufacturers of the safety valve have
Commission located to ensure high quality. You also need
in New Delhi. The public or government action to see
National Commission that this quality is maintained.
after looking into the However, we do find bad quality
complaint, held the products in the market because the
hospital responsible supervision of these rules is weak and
for medical negligence the consumer movement is also not
and directed it to pay strong enough.
the compensation.
C ONSUMER R IGHTS 79
Waiting...
Amritha, an engineering graduate
after submitting all the certificates
and attending the interview for a
job in a government department, did
not receive any news of the result.
The officials also refused to comply
with her queries. She therefore filed
an application using the RTI Act
saying that it was her right to know
the result in a reasonable time so
that she could plan her future. She
was not only informed about the
reasons for delay in the declaration
of results but also got her call letter
for appointment as she performed
well in the interview.
A Refund
Abirami, a student of Ansari Institute again appealed
Nagar, joined a two-year in the State Consumer
course at a local coaching Com-mission. The State
institute for professional Commission upheld the
courses in New Delhi. At the District Commission’s
time of joining the course, direction and further
she paid the fees Rs 61,020 fined the institute
as lumpsum for the entire Rs 25,000 for a frivolous
course of two years. appeal. It also directed
However, she decided to opt the institute to pay
out of the course at the end of one year Rs 7000 as compensation and
as she found that the quality of litigation cost.
teaching was not up to the mark. When
The State Commission also restrained
she asked for a refund of the fee for one
all the educational and professional
year, it was denied to her.
institutions in the state from charging
When she filed the case in the District fees from students for the entire
Consumer Disputes Redressal duration of the course in advance and
Commission, the Commission directed that too at one go. Any violation of this
the Institute to refund Rs 28,000 saying order may invite penalties and
that she had the right to choose. The imprisonment, the commission said.
What do we understand from this if you buy a toothbrush. If you are not
incident? Any consumer who receives a interested in buying the brush, your
service in whatever capacity, regardless right to choice is denied. Similarly,
of age, gender and nature of service, has sometimes gas supply dealers insist
the right to choose whether to that you have to buy the stove from
continue to receive the service. them when you take a new connection.
Suppose you want to buy In this way many a times you are
toothpaste, and the shop owner says forced to buy things that you may not
that she can sell the toothpaste only wish to and you are left with no choice.
C ONSUMER R IGHTS 81
1. PRAKASH GOES TO THE POST OFFICE TO PRAKASH COMES TO KNOW THAT THE
SEND MONEY ORDER TO HIS DAUGHTER 2. MONEY HAS NOT REACHED HIS DAUGHTER
7. HE HIMSELF PLEADS
THE CASE IN THE COMMISSION OFFICE JUDGE VERIFIES THE
THE COMMISSION 8.
DOCUMENTS AND HEARS THE ARGUMENTS OF BOTH
OFFICE
THE AGGRIEVED PARTY AND THE OTHER PARTY 9. THE JUDGE ANNOUNCES
THE DISPUTES REDRESSAL
COMMISSION VERDICT.
C ONSUMER R IGHTS 83
EXERCISES
1. Why are rules and regulations required in the marketplace? Illustrate with a few examples.
2. What factors gave birth to the consumer movement in India? Trace its evolution.
3. Explain the need for consumer consciousness by giving two examples.
4. Mention a few factors which cause exploitation of consumers.
5. What is the rationale behind the enactment of Consumer Protection Act 1986?
6. Describe some of your duties as consumers if you visit a shopping complex in your locality.
7. Suppose you buy a bottle of honey and a biscuit packet. Which logo or mark you will have
to look for and why?
8. What legal measures were taken by the government to empower the consumers in India?
9. Mention some of the rights of consumers and write a few sentences on each.
10. By what means can the consumers express their solidarity?
11. Critically examine the progress of consumer movement in India.
12. Match the following.
(i) Availing details of ingredients of a product (a) Right to safety
(ii) Agmark (b) Dealing with consumer cases
(iii) Accident due to faulty engine in a scooter (c) Certification of edible oil and cereals
(iv) District Consumer Commission (d) Agency that develop standards for
goods and services
(v) Food fortification (e) Right to information
(vi) Consumers International (f) Global level institution of
consumer welfare organisations
(vii) Bureau of Indian Standards (g) Addition of key nutrients to staple
foods
C ONSUMER R IGHTS 87
2. Mrs. Krishna bought a colour television (CTV) against six months warranty. The
CTV stopped working after three months. When she complained to the dealer /
shop where it was purchased, they sent an engineer to set it right. The CTV
continues to give trouble and Mrs Krishna no longer gets any reply to the complaint
she made to the dealer / shop. She decides to write to the Consumer Commission
in her area. Write a letter on her behalf. You may discuss with your partner /
group members before you write it.
– Buyers, Beware
– Consumers be cautious
Note
(i) You are extremely aware as a consumer if your answers for
Qns. 5, 12, 13, 15 and 16 are (C) and for the rest (A).
(ii) If your answers are (A) for Qns. 5, 12, 13, 15 and 16 and the
rest (C), then you have to wake up as consumer.
(iii) If your answer is (B) for all the questions – you are somewhat
aware.
C ONSUMER R IGHTS 89
Malnourished Malnourished
Years Month Normal
(underweight) (obesity)
14 0 Less than 15.4 15.4 to 27.3 More than 27.3
14 1 Less than 15.5 15.5 to 27.4 More than 27.4
14 2 Less than 15.5 15.5 to 27.5 More than 27.5
14 3 Less than 15.6 15.6 to 27.6 More than 27.6
14 4 Less than 15.6 15.6 to 27.7 More than 26.3
14 5 Less than 15.6 15.6 to 27.7 More than 27.7
14 6 Less than 15.7 15.7 to 27.8 More than 27.8
14 7 Less than 15.7 15.7 to 27.9 More than 27.9
14 8 Less than 15.7 15.7 to 28.0 More than 28.0
14 9 Less than 15.8 15.8 to 28.0 More than 28.0
14 10 Less than 15.8 15.8 to 28.1 More than 28.1
14 11 Less than 15.8 15.8 to 28.2 More than 28.2
15 0 Less than 15.9 15.9 to 28.2 More than 28.2
15 1 Less than 15.9 15.9 to 28.3 More than 28.3
15 2 Less than 15.9 15.9 to 28.4 More than 28.4
15 3 Less than 16.0 16.0 to 28.4 More than 28.4
15 4 Less than 16.0 16.0 to 28.5 More than 28.5
15 5 Less than 16.0 16.0 to 28.6 More than 28.5
15 6 Less than 16.0 16.0 to 28.6 More than 28.6
15 7 Less than 16.1 16.1 to 28.7 More than 28.6
15 8 Less than 16.1 16.1 to 28.7 More than 28.7
15 9 Less than 16.1 16.1 to 28.7 More than 28.7
15 10 Less than 16.1 16.1 to 28.8 More than 28.8
15 11 Less than 16.2 16.2 to 28.8 More than 28.8
16 0 Less than 16.2 16.2 to 28.9 More than 28.9
16 1 Less than 16.2 16.2 to 28.9 More than 28.9
16 2 Less than 16.2 16.2 to 29.0 More than 29.0
16 3 Less than 16.2 16.2 to 29.0 More than 29.0
16 4 Less than 16.2 16.2 to 29.0 More than 29.0
16 5 Less than 16.3 16.3 to 29.1 More than 29.1
16 6 Less than 16.3 16.3 to 29.1 More than 29.1
16 7 Less than 16.3 16.3 to 29.1 More than 29.1
16 8 Less than 16.3 16.3 to 29.2 More than 29.2
16 9 Less than 16.3 16.3 to 29.2 More than 29.2
16 10 Less than 16.3 16.3 to 29.2 More than 29.2
16 11 Less than 16.3 16.3 to 29.3 More than 29.3
17 0 Less than 16.4 16.3 to 29.3 More than 29.3
17 1 Less than 16.4 16.3 to 29.3 More than 29.3
17 2 Less than 16.4 16.3 to 29.3 More than 29.3
17 3 Less than 16.4 16.4 to 29.4 More than 29.4
17 4 Less than 16.4 16.4 to 29.4 More than 29.4
17 5 Less than 16.4 16.4 to 29.4 More than 29.4
17 6 Less than 16.4 16.4 to 29.4 More than 29.4
17 7 Less than 16.4 16.4 to 29.4 More than 29.4
17 8 Less than 16.4 16.4 to 29.4 More than 29.5
17 9 Less than 16.4 16.4 to 29.4 More than 29.5
17 10 Less than 16.4 16.4 to 29.4 More than 29.5
17 11 Less than 16.4 16.4 to 29.4 More than 29.5
18 0 Less than 16.4 16.4 to 29.4 More than 29.5
Malnourished Malnourished
Years Month Normal
(underweight) (obesity)
14 0 Less than 15.5 15.5 to 25.9 More than 25.9
14 1 Less than 15.5 15.5 to 26.0 More than 26.0
14 2 Less than 15.6 15.6 to 26.1 More than 26.1
14 3 Less than 15.6 15.6 to 26.2 More than 26.2
14 4 Less than 15.7 15.7 to 26.3 More than 26.3
14 5 Less than 15.7 15.7 to 26.4 More than 26.4
14 6 Less than 15.7 15.7 to 26.5 More than 26.5
14 7 Less than 15.8 15.8 to 26.5 More than 26.5
14 8 Less than 15.8 15.8 to 26.6 More than 26.6
14 9 Less than 15.9 15.9 to 26.7 More than 26.7
14 10 Less than 15.9 15.9 to 26.8 More than 26.8
14 11 Less than 16.0 16.0 to 26.9 More than 26.9
15 0 Less than 16.0 16.0 to 27.0 More than 27.0
15 1 Less than 16.1 16.1 to 27.1 More than 27.1
15 2 Less than 16.1 16.1 to 27.1 More than 27.1
15 3 Less than 16.1 16.1 to 27.2 More than 27.2
15 4 Less than 16.2 16.2 to 27.3 More than 27.3
15 5 Less than 16.2 16.2 to 27.4 More than 27.4
15 6 Less than 16.3 16.3 to 27.4 More than 27.4
15 7 Less than 16.3 16.3 to 27.5 More than 27.5
15 8 Less than 16.3 16.3 to 27.6 More than 27.6
15 9 Less than 16.4 16.4 to 27.7 More than 27.7
15 10 Less than 16.4 16.4 to 27.7 More than 27.7
15 11 Less than 16.5 16.5 to 27.8 More than 27.8
16 0 Less than 16.5 16.5 to 27.9 More than 27.9
16 1 Less than 16.5 16.5 to 27.9 More than 27.9
16 2 Less than 16.6 16.6 to 28.0 More than 28.0
16 3 Less than 16.6 16.6 to 28.1 More than 28.1
16 4 Less than 16.7 16.7 to 28.1 More than 28.1
16 5 Less than 16.7 16.7 to 28.2 More than 28.2
16 6 Less than 16.7 16.7 to 28.3 More than 28.3
16 7 Less than 16.8 16.8 to 28.3 More than 28.3
16 8 Less than 16.8 16.8 to 28.4 More than 28.4
16 9 Less than 16.8 16.8 to 28.5 More than 28.5
16 10 Less than 16.9 16.9 to 28.5 More than 28.5
16 11 Less than 16.9 16.9 to 28.6 More than 28.6
17 0 Less than 16.9 16.9 to 28.6 More than 28.6
17 1 Less than 17.0 17.0 to 28.7 More than 28.7
17 2 Less than 17.0 17.0 to 28.7 More than 28.7
17 3 Less than 17.0 17.1 to 28.8 More than 28.8
17 4 Less than 17.1 17.1 to 28.9 More than 28.9
17 5 Less than 17.1 17.1 to 28.9 More than 28.9
17 6 Less than 17.1 17.1 to 29.0 More than 29.0
17 7 Less than 17.1 17.1 to 29.0 More than 29.0
17 8 Less than 17.2 17.2 to 29.1 More than 29.1
17 9 Less than 17.2 17.2 to 29.1 More than 29.1
17 10 Less than 17.2 17.2 to 29.2 More than 29.2
17 11 Less than 17.3 17.3 to 29.2 More than 29.2
18 0 Less than 17.3 17.3 to 29.2 More than 29.2