A145286344 - 30 - 2025 - CA 1 ECOM531 Upload
A145286344 - 30 - 2025 - CA 1 ECOM531 Upload
Introduction (5 marks)
Context (Background)
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Rubrics of Evaluation
Criteria 5 4 3 2 1
Introduction (5 marks)
- Context (Background) Thorough & Relevant Good Background Some Context Limited & No Background
Somewhat
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Criteria 5 4 3 2 1
Relevant
Effective but lacks some Vague & Room for Unclear or Not
- Purpose Clear & Specific specificity interpretation well-defined No Purpose
Discussion/Analysis (5
marks)
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Criteria 5 4 3 2 1
- Identification of Issues Comprehensive Identifies Most Relevant Few Issues & Lack Some Issues Not
and Problems Discussion Issues but May Miss Some Depth Clearly Related Fails to Identify
Draws Clear and Effective Links, Some Lack Basic Links with Lack Attempts, Not
- Links to Theories Insightful Connections Depth of Insight Clear or Relevant Fails to Link
- Possible Solutions (if Well-Reasoned & Reasonable but Lacks Basic Solutions with Limited or No Solutions
required) Practical with Evidence Some Detail Lack of Depth Unclear Provided
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Criteria 5 4 3 2 1
Conclusion (5 marks)
Limited or
Good Solutions with Solid Unclear
- Best Solutions and Identifies Best Solutions Reasoning, May Lack Reasonable Solutions Solutions and No Solutions or
Reasons Why with Strong Reasoning Depth with Basic Reasoning Reasons Reasons
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Criteria 5 4 3 2 1
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Good Quality
Moderate Quality
High Quality Every major point was Some points were
Low Quality and lack of
supported with facts, supported with facts Poor Quality, Points
Content Every major point was well supported with supporter examples were
statistics and or and statistics of were not supported.
several relevant facts, statistics and or provided.
examples, but the questionable
examples.
relevance of some was relevance.
questionable.
Highly Confident, Speaker consistently used Good level of Moderate degree of Low Confidence, Not confident,
Presentation
gestures, eye contact, tone of voice and a Confidence, The Confidence, the Speaker used few Speaker rarely made
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level of enthusiasm in a way that kept the Speaker usually used Speaker sometimes gestures, and made little eye contact with the
attention of the audience gestures, eye contact, used gestures, eye eye contact with the audience; Present
tone of voice and a level contact, tone of voice audience ability did not keep
of enthusiasm in a way and a level of the attention of the
that kept the attention of enthusiasm in a way Interviewer
Important Note:
1. The assignment is to be done in a group as allocated to you.
2. Every group member has to submit the file online.
3. Only online submissions will be considered which are made within the stipulated time.
4. While submitting your assignment ensure that it has a cover page mentioning your name, student ID, and section code.
5. Peer rating is compulsory for the assignment. In this, each group member will rate his/her peer out of a maximum
mark of 10.
6. Plagiarism will be checked with the help of Turnitin software and the limit is 30 percent.
7. If two groups are submitting the same assignment then both groups will be awarded zero.
8. Every student will upload the assignment from his/her UMS account.
9. In case of any query feel free to contact your teacher but not question/query will be entertained on the day of submission.
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S. No Case Name Page Number from Geetika and Piyali Group Name
Ghosh book
1 Dabur India Limited: Growing Big PP-61 A
and Global
2 Power for all: Myth or Reality? PP-129 B
3 Disrupting FMCG the Swadeshi Way PP-236 C
4 Geovic Feasibility Study PP-296 D
5 Indian stock market: Does it explains PP-298 E
perfect competition
6 Discriminating all the Way: Indian PP-357 F
Railways
7 David Fights Goliath: The Nirma story PP-349 G
8 Indian cement industry: Riding the PP-381 H
high tide
9 The Herbal Strategy PP-437 I
10 Making Magic: The Multiplex Way PP-92 J
11 3D Printing: the Future of Technology PP- 273 K
12 India in search of way to harness the PP-617 L
inflation ‘Dragon’
13 The Rough Ride from Feature Phones PP-128 M
to Smartphones
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GROUP Details:
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