EPGC in Product Management Brochure
EPGC in Product Management Brochure
Product Management
Master Skills in Product Management with IIM Professors
Our Credentials
10 Million+ 1,000+ 400+
Aspiring Active Students Industry-expert Instructors
Hiring Partners
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Key Highlights
80 Hours of IIM faculty-led training 20+ Hours of Live instructor led training by Intellipaat
Get Career Services by Intellipaat Get Post Graduate Certification from IIM Ranchi
Essential Training in Soft Skills Designed for Both Working Professionals and Freshers
One-on-one Mock Interviews Resume Preparation Mentoring and LinkedIn Profile Review
Program Pedagogy
Instructor-led Training Hackathons
Get trained by top industry experts Get a sense of how real projects are built
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Designers, Developers, and product experts can apply for this course.
Application Process
The application process includes three simple steps. Based on the interview panel's feedback,
selected candidates will receive an admission offer. The selected candidates will be notified over
email and phone, and they can block their seats by paying the admission fee.
SUBMIT APPLICATION
1
Tell us a bit about yourself and why you want to join this program
ADMISSION LETTER
3
Selected candidates will be notified within 1–2 weeks
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Introduction to Product Strategy & Management Developing a Minimum Viable Product (MVP)
Basics of Consumer Research and Data-Driven Decision Making User Personal and Their Importance
Product Life Cycle and Strategy Understanding User Experience (UX) Design Principles
Aligning Product Goals with Business Objectives Core Competency: Identifying and Leveraging Strengths
Strategic Market Analysis Aligning Strategy with Market Needs and Gaps
Introduction to the 5C Framework
Business Model and Plan Evaluation Testing and Validation in Product Engineering
Value Creation, Communication & Delivery Feature Prioritization Techniques (MoSCoW, Kano)
Module 9 Module 13
Product Launch & Go-To-Market (GTM) Strategies Growth Strategies and Competitive Edge
Understanding Go-To-Market Strategies
Market Opportunity Analysis for Product Growth
Developing Messaging for Successful Product Launch Scaling Products for Market Leadership
Module 10
Phase 5: Analytics and Metrics
Competitive Strategies and Market Positioning Module 14
Market Orientation vs Competitor Orientation
Disruptive Innovation & Strategic Planning
Product Positioning: Key Concepts and Best Practices
Understanding Disruptive Innovation Models
Using Market Trends to Refine Positioning Bridging Strategic Gaps with Innovation
Brand Architecture
Module 16
Module 12
Product Analytics Process
Product Pricing Strategies Overview of Exploratory, Descriptive, and Causal Analytics
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Data Collection Techniques for Product Metrics Factors Affecting Consumer Behavior
Data Cleaning, Coding, and Preparation Demonstration of Factor Rotation for Behavioral Insights
Analyzing Data for Product Development Insights A/B Testing: Concepts and Demo
Descriptive Analytics for Product Management Tools for Digital Product Analytics
Module 24
Correlation Analysis for Identifying Product Trends
k
Understanding the Digital Mar eting unnel
F
Display Advertising: Principles and Best Practices
Module 20 k
Social Media Mar eting Strategies for Products
Predictive Analytics for Product Management Facebook and LinkedIn Marketing: Differences and Applications
x
E ploring Data for Predictive Modelin g
Measuring Campaign Effectiveness with Analytics
Module 25
Identifying Predictive Indicators for Products
k
h 6:
P ase Deep Dive in Adv Product . Developing a Distribution Networ for Product Reach
Management and Capstone Pro ect j Role of Customer Support in Product Lifecycle
Module 21 O
Handling Product bsolescence and Discontinuatio n
Nw
Analysis for e Product Development Managing Returns and Refunds in Product Strategy
Reasons for Applying Analytics in New Product Development
j
Introduction to Con oint Analysis
Module 26
j
Creating and Analyzing Con oint Design Models
Innovative Communication and Storytelling
j x
Con oint Study Process Using E cel Software
The Role of Storytelling in Product Management
j
Validating Con oint Models for Mar et it
k F Storytelling for Problem-Solving and Communicatio n
k
Mar et Share Calculation for New Products
Communicating Through Data Visualization
j
Demonstration of Con oint Data Analysis with LSTAT X Page - 6
Product Planning
Prototyping
Module 27
Market Research and Product Experimentation
Agile Development
Pricing Strategy
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Beginner Beginner
Market Insights and Customer Needs Conducting a Competitive Analysis for a
Analysis Project Product
In this project, you will conduct market research to In this project, you will conduct a competitor analysis
analyze customer needs and preferences, identify for a specific product, evaluating competitors,
market gaps, and provide insights that guide market positioning, and strategies to determine
product development and marketing strategies. improvement opportunities.
Beginner Intermediate
Product Research and Competitor Innovative Feature Design and Pitch
Analysis Challenge Challenge
Write a Product Requirement Document (PRD) for a
In this project, you will design and pitch a new
hypothetical product or feature, including detailed
feature for an existing product. To justify your feature,
research and competitor analysis to define
consider user needs, market impact, and
requirements and market fit.
competitive differentiation.
Intermediate Intermediate
Advance Advance
Advance Advance
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Dr. Aditya Shankar Mishra is an assistant professor at IIM Ranchi specializing in marketing and has
over 12 years of teaching and research experience. He holds a B.Sc. in Physics (Honours), an MBA in
Marketing, and a Ph.D. in Marketing from the ICFAI Foundation for Higher Education, Hyderabad. His
teaching focuses on Product and Brand Management, Marketing Analytics, and Business Research
Methodology, while his research interests include Celebrity Endorsement, Green Marketing, and Social
Media Marketing. Dr. Mishra is the IIM Ranchi Journal of Management Studies Editor and co-chairs the
Atal Bihari Vajpayee Centre for Leadership, Policy, and Governance (ABVCLPG). He was a Visiting
Research Fellow at the University of Toledo, Ohio (USA), in 2011-2012. Before transitioning to academia,
Dr. Mishra worked at ICICI Prudential and HDFC Bank, earning multiple accolades, including ICICI’s
‘Scroll of Honor.’ His research has been published in leading journals such as Psychology and
Dr. Aditya Shankar Mishra Marketing and the Journal of Advertising Research, and he has presented at major conferences like
Assistant Professor & Program
the American Marketing Association and the Academy of Marketing Sciences.
Director at IIM Ranchi
Subhro Sarkar teaches marketing as an assistant professor at the Indian Institute of Management in
Ranchi, India. He oversees the Digital Communications and Website Committee at IIM Ranchi. He
pursued his Ph.D. in marketing at the Indian Institute of Management in Rohtak, India. He also has a
Bachelor of Technology degree from the National Institute of Technology in Agartala, India. He
teaches courses in business research methods, digital marketing, experimental design, and
structural equation modeling, among other subjects. At the Indian Institute of Management, Sirmaur,
he served as a visiting faculty member and taught a Digital and Social Media Marketing course. His
studies concentrate on online and mobile retailing, online travel, and consumer behavior. Journals
like the International Journal of Information Management, the Journal of Business Research, the
International Journal of Retail & Distribution Management, the Journal of Information
Dr. Subhro Sarkar
Technology & Tourism, and the International Journal of Human-Computer Interaction, among
Assistant Professor & Program
Director at IIM Ranchi others, have published his research in reputable journals.
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About Intellipaat
Intellipaat is one of the leading online training providers with more than 10 million learners
We create courses in collaboration with top universities and MNCs for employability like
iHUB IIT Roorkee, EICT IIT Guwahati, IITM Pravartak, IIM Ranchi, IIT Jammu, VNIT Nagpur, IU
Our courses are delivered by SMEs & our pedagogy enables quick learning of difficult
topics. 24/7 technical support & career services help learners to jump-start their careers.
Since its establishment in 2010, it has consistently provided top-quality management education
Education, Government of India. The academic programs are designed to give students a
comprehensive learning experience, preparing them for leadership positions in the business
world. They employ innovative teaching methods such as case studies, simulations, and
IIM Ranchi was established in 2009 as the 9th Indian Institute of Management .
F
IIM Ranchi is a member of E MD Global and holds the distinction of being the first IIM to become
IIM Ranchi is ranked 7th in the outlook-ICARE India MBA Rankings 2024 for India’s Top
Government M BA Colleges
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Contact Us
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