Conquer the enemies of strategiC CommuniCation

Lack of time, Lack of buy-in, Lack of resources, Lack of cLarity

ExpEriEncE

an action-packEd program and ExtEnsivE hands-on ExpEriEncE in using:

thE stratEgic communication roadmap 6-7 JunE 2012, rydgEs mElbournE, australia

Become a champion communication StrategiSt

FacilitatEd by:
ATTEND THIS TWO-DAY MASTERCLASS TO:
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lorri lEnnon, abc

dirEctor, cEntrE For lEadErship communication

lorri lEnnon, iabc accrEditEd businEss communicator (abc) is a thrEE -timE iabc gold Quill ExcEllEncE award winnEr, advisor, trainEr and author. shE is dirEctor oF thE cEntrE For lEadErship communication, which spEcialisEs in
dElivEring innovativE communication solutions to achiEvE QuantiFiablE improvEmEnts in organisational pErFormancE.

Power up your strategic communication skills with a new methodology to conquer the enemies of strategic communication Gain valuable insights and perspectives on ways to address organisational issues through strategic internal communication Create a Strategic Communication Roadmap for your organisation thats ready for implementation when you return to the office Share your experiences and ideas with other participants and tap into the collective wisdom of the group Take away a comprehensive A5 resource kit comprising everything you need to replicate your learnings at work. The highly interactive format provides plenty of opportunities to engage with Lorri and other delegates through group activities and discussions. Youll graduate from this masterclass armed with a new tool and the skills to apply immediately.

Attending this two-day masterclass equips you with a best-practice communication toolkit. Your take-outs include:
An A5 resource kit that combines all your best-practice toolkit materials into a single one-stop package comprising: The award-winning publication Tactics in a Box:

101 ways to communicate with employees. Its a

248-page practical how-to manual comprising a unique collection of communication tactics, techniques and tips that won a silver medal at the 2010 American Independent Publishers Book Awards. A practise communication strategy specific to your organisation

Tactics in a box: 101 ways to communicate with employees

Masterclass notes CD of handy templates and tools.

Not having a communication strategy is like not having a map to show how you're going to get from A to B for the first time. Where specifically is the place you wish to reach? What's the most effective way of getting there? What do you need to know about making that journey?

Over two highly entertaining days, Lorri distils 27 years of communication lessons shes learnt what optimises organisational performance, what doesnt to present a fresh perspective on strategic internal communication planning.
Investing time upfront to map out a trip ALWAYS delivers a faster, more enjoyable journey. So too with communication. Investing time upfront to map out the communication journey ALWAYS delivers a faster and more effective outcome. But when we're pressed for time, it can be tempting to just start the journey and hope for the best. Lorri's approach considers internal communication as a journey that closes the gap between where an organisation is and where it wants to be.

The highly interactive format provides plenty of opportunities to engage with Lorri and other delegates through group activities and discussions.
Experience an action-packed program that includes fun board games, international case studies, and lots of hands-on experience in using the Strategic Communication Roadmap. Youll graduate from this masterclass armed with a new tool - and the skills to apply it immediately.

what do prEvious attEndEEs havE to say?

"This course was relevant to all business areas not just people in communications. Really helped me to feel confident communicating organisational strategies"-Workers Compensation Commission Lorri was fantastic! I feel motivated + empowered after the past 2 days. Thank you-Vodafone Enjoyed the practical experience and application to theory" - Department of Educationand Training NSW "-Department of Educationand Training NSW Highly relevant" -APRA "Delivery style - applying principles to case study to build knowledge of the tools. The materials were well thought-out and put together"-NIB Health Funds "The evidence based best practice principles were excellent"-Alpine Health "A fantastic learning experience. I feel like I don't need to do my Master's Degree now, it's all been covered here. Thank You "-AMP "Loved it - thanks so much" -Department of Human Services
"Thoughtful presentation. Enjoyed the speed and idea's" - Western Region Health Centre "Enjoyed the research and stats to support the theory" - Commonwealth Bank of Australia

about your mastErclass Facilitator

Lorri Lennon ABC is an award-winning strategic communication advisor, trainer and author. This masterclass distils Lorris 27 years of international experience as trusted communication advisor for organisations in Australia, South Africa and the Middle East. She is former Head of Group Internal Communication with Westpac Banking Corporation. A sought-after trainer and speaker, Lorri has inspired audiences in Australia, Malaysia, Singapore, South Africa, New Zealand and the United States. Lorri is author of Tactics in a Box: 101 ways to communicate with employees and creator of the Strategic Communication Roadmap.

Strategic Communication Roadmap - A best practice toolkit

DAY ONE - Wednesday, 6 June 2012

8:45 9:15

DAY TWO - Thursday, 7 June 2012

8:45 9:15

Registration and refreshments

Where specifically is the place you wish and welcome Introduction to reach? What's the most effective way of getting Lorri will introduce the objectives of the course and discuss how What dodays need to there? the two you will proceed. Attendees will haveknow about making that journey? brief getting the opportunity to participate in a to know you exercise, so that everyone is familiar with fellow attendees backgrounds and what they hope to achieve from the two days.

Registration and refreshments Introduction and welcome

Lorri will introduce the objectives of the second day. Attendees will recap the lessons learnt from the previous day and discuss their expectations for the day to come.

9:30

Determine whos on the journey

Acknowledge individual maps of reality Capitalise on latest research about employee motivation and engagement Determine the 72 factors: practice exercise

9:45

The Strategic Communication Roadmap

Manage the four pillars of strategic communication Utilise the seven gateways to reach desired organisational goals Get maximum bang for your communication buck: group exercise Undertake the closing the gap challenge: practice exercise

10:45 Morning refreshments and networking 11:15 Drive the shifts to close the gap Engender emotional conviction to drive shifts in employee mind-sets Navigate the unique seven gateways: one size does not fit all! Create message momentum: practice exercise 12:30 Networking lunch 1:30

10:45 Morning refreshments and networking 11:15 Pinpoint the desired destination Determine the return on investment that is really important to your organisation Align communication initiatives to organisational objectives Identify desired outcomes: practice exercise 12:30 Networking lunch 1:30

Select the appropriate vehicles

Capitalise on the respective strengths of print, face-to-face and online tactics Ascertain where social media fits in Develop an integrated channels/tactics mix: practice exercise

Ascertain the route to be taken

Identify business-critical issues: the roadblocks and the potholes Tap into sources of intelligence Defining the gap: practice exercise 3:15 2:45

Afternoon refreshments and networking Manage the logistics and show ROI
Establish the timeframe of who needs to do what on the journey Evaluate the effectiveness of the communication journey: was the desired destination reached? Measure budget against benefits Demonstrate ROI: practice exercise

2:45 3:15

Afternoon refreshments and networking Identify the landmarks and milestones

Target communication objectives aligned with your organisations KPIs Lay the groundwork for establishing the ROI of your initiative and why it matters now Set measurable objectives: practice exercise 4:30

Wrap-up and end of event

4:30

Wrap-up and end of day one

5 WAY S T O B O O k YO u R P L A C E AT T H I S E v E N T
PhOnE: +61 1300 550 662 +61 (02) 8913 4000 fax: +61 1300 550 663 +61 (02) 8913 4099 EMail: [email protected] WEb: www.arkgroupaustralia.com.au POSt: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Strategic Communication Roadmap

6-7 June 2012, Rydges Melbourne
Put yOuR dEtailS hERE (PlEaSE PRint):

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Post-forum workshop with Each rEgistration you will rEcEivE:

Registration Pricing Standard pricing Early bird (exp: 04/May/2012)
Not valid with any other offer

o $ 2395+ GST = $2634.50 o SAVE $400 $1995 + GST = $2194.50 o SAVE $450 $1945+ GST = $2139.50

An A5 resource kit that combines all your best-practice toolkit materials into a single one-stop-shop package comprising:

The award-winning publication Tactics in a Box:

101 ways to communicate with employees. Its a

248-page practical how-to manual comprising a unique collection of communication tactics, techniques and tips that won a silver medal at the 2010 American Independent Publishers Book Awards. A practise communication strategy specific to your organisation

Tactics in a box: 101 ways to communicate with employees

Best-practice toolkit slide notes CD of three handy templates including the Strategic Communication Roadmap template

Member discount (exp: 04/May/2012) SBCQ

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Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements. 5. 6. 7. 8. 9.

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