Dream. Believe. Dare. Do.

The Time-Tested Guide on How to Live the African Dream

First Edition

Also by Joseph Kwame Duku

365 African Dream Quotes Bible
African Dream Unique Life Planner

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 Dream. Believe. Dare. Do.

The Time-Tested Guide on How to Live the African Dream

For Students, the Unemployed and
Entrepreneurial Youth

First Edition

101 Business Ideas

Business Plan Template
Lucrative Business Careers
Ways to Make Money in Africa
Interesting Career Opportunities
for Forward-Thinking Entrepreneurs
 101
AFRICAN DREAM
BUSINESS IDEAS
The Time-Tested Guide on How to Live the African Dream

For Students, the Unemployed and Entrepreneurial Youth

First Edition

Copyright 2017 Unique Generation Africa, Inc.

© Joseph Kwame Duku

2017
ISBN: 978-9988-2-5274-8
Published by

UGA African Dream Series

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About the Book

If we did all the things we are capable of doing,
we would literally astound ourselves.
-Thomas A. Edison

Do you have a dream? Do you have a passion to pursue? Do you feel like something big is missing from your life?
Do you want to start your dream business? Are you ready to take on the world of entrepreneurship?
That’s what this book is all about. Now's the time to do it. This year is a great time to start a business. Just Dream,
Believe, Dare, and Do.
We live in a period of unprecedented levels of unemployment. Governments alone cannot provide jobs.
In 101 African Dream Business Ideas, Joseph Kwame Duku has put together a comprehensive list of ideas that will
open business and career opportunities for students, the unemployed, and entrepreneurial youth in Africa.
Whether you want to start a campus business, home-based business, launch a part-time business or a full-time
business, this list can help you seize not just your career, but your entrepreneurial and African Dreams as well.
 Dedication
Many years ago, Rudyard Kipling gave an address at McGill University, in Montreal. He said one striking thing which deserves to be remembered.
Warning the students against an over-concern for money, or position, or glory, he said: “Some day you will meet a man who cares for none of these
things. Then you will know how poor you are.”
-Halford E. Luccok

To my Father in Heaven
and His Son Jesus Christ
In Them, I find my hope
and the purpose to my existence.
I testify
HE LIVES
 Acknowledgment
No road is long with good company.
-Turkish Proverb

This book, like everything else I have created in my life, resulted from the support of wonderful people. I extend
my deepest gratitude and thanks to:
First and foremost, my dear wife, Priscilla, for her unflinching support, committed love, unlimited patience. My
kind parents, Mr. and Mrs. Duku, and siblings Gifty Duku, Priscilla Duku, Nicholas Pobee, and Emmanuel Baah
for their support, encouragement, and prayers.
Felicia Mensah, without whose phenomenal efforts this book would never have been completed. Thank you for
your professionalism.
Karin Alfaro, I appreciate your editing and professionalism. Your eagle eye and attention to detail are remarkable.
Thanks for a wonderful job.
Elisha T. Joseph, more than a friend, you were there every step of the way with your emotional support,
enthusiastic encouragement, and authentic friendship. I admire your integrity and your sincere desire to make a
difference.
Otchere Awo, thanks for your time and dedication to educating and uplifting humanity with your books.
David Kwame Dapaah Mensah, I am very grateful for the privileges to share my self-reliance story and your
commitment to excellence. Alexander Tandoh, thank you for your incredible support and encouragement.
John Attah Koranteng, my mentor and friend, I will forever be grateful for the privilege you gave me as a
coordinator during the “For the Strength of Youth” (FSY) program. It was a great learning opportunity for me and
my wife.
Marietta Grant DeGrant and Mbansi Emmanuel Chidiebere, I appreciate your tireless efforts on behalf of the book
and its message. John Davis, for the great cover design.
Justice Odro-Mensah and Rebecca Ansah, your mentorship and hard work will inspire me forever.
And finally, thanks to all the participants in my seminars and workshops these past few years and for living the
African Dream.
 Contents
If a man writes a book, let him set down only what he knows.
I have guesses enough of my own.
-Johnann Wolfgang Von Goethe

Read Me First
Calling All African Warriors (Could This Mean You?) x
The Hero’s Path
Chapter 1: The African Dream and
Self-Reliance Living 2
The First Step
Chapter 2: Self-Assessment 28
Ideas
Chapter 3: Business Ideas 35
Opportunities
Chapter 4: Career Opportunities 59
Plan
Chapter 5: Business Plan 70
Identity
Chapter 6: Business Registration 86
Seed
Chapter 7: Funding 90
Greatness and Success
Chapter 8: Success Start Now 95
Empowerment
Chapter 9: Empowering Others 102
Additional Resources
Afterword 105
UGA Programs 106
Best Entrepreneur Books 107
The Author 110
Work Cited 112
Journal Notes 113
 Read Me First
Calling All African Warriors
(Could This Mean You?)
If a man for whatever reason has the opportunity to lead an extraordinary life, he has no right to keep it to himself.
-Jacques-Yves Cousteau

Begin at the beginning and go on

till you come to the end: then stop.
-Lewis Carroll

A journey of a thousand miles

must begin with a single step.
-Lao-Tzu

Our Desire

Throughout the 10 years of my active career as an entrepreneur and self-reliance consultant, I have come to learn
we all have dreams, plans, or an idea of who we want to be.
Whether you want to start a business that is on campus, home-based, part-time, or full-time, this book can help you
seize your career, as well as your entrepreneurial and African Dreams.
As you plan your African dream journey, read my stories. Read the tales I have chosen to illustrate, and relate them
to yourself and to your African dream. Then move from thinking to acting, by implementing the practical steps and
the work plan. These steps are simple, if you’re committed to living your African dream. They will guide you to
the right path.
The time has come for Africans to live the long awaited dream: The dream of change, the dream of hope, and the
dream of joy. It is now time to walk the talk and believe in ourselves.
Everyone looks down on us because we have not truly lived our dream. We live in a period of unprecedented
levels of unemployment. Many can’t think of anything positive for this continent of ours. We have long depended
on others: government, politicians, and foreign aid to survive. Governments alone cannot provide jobs.
When will Africa become self-reliant? When will she stand shoulder to shoulder with the rest of the world and find
her place? Africa must live its dream.
I desire for all Africans to excel beyond our confinement. It is time to change the way we think as a people and
believe in each other, help each other, encourage each other, and above all, support each other. Stop the blame
game, and take proactive responsibility. We have to be an agent to act—not to be acted upon like objects of no
importance.
Many of us have stopped dreaming. When we were children, and even growing up, we all had a vision of the
quality of life we wanted to live. Today, many of us have lost that hope, dream, and vision. As some are optimistic,
many are pessimistic. Nevertheless, those dreams are seeds still inside that can change the world and make a
difference. And I believe the optimist can grow in faith and that the pessimist can find hope.
If you want to live the true African dream, not dependent on government, foreign aid, etc., you must decide to be a
person who acts. Take simple and small steps, be focused, be disciplined, work hard, and act consistently. It is time
to define our path and commit ourselves—body and soul—and live the African dream. Just start, and start now.
 The Hero’s Path

Chapter 1
The African Dream
and
Self-Reliance Living
Everyone should carefully observe which way his heart draws him, and then choose that way with all his strength.
-Hasidic Saying

Your work is going to fill a large part of your life,

and the only way to be truly satisfied is to do
what you believe is great work. And the only way to do great work is to love what you do.
-Steve Jobs

My Dream
When I was young, about the age of eight, I often went to my father's workshop in Takoradi and assisted him with
his business. He was a carpenter and loved his work. I always loved to gather the pieces of wood and would stand
on his bench pretending to be in charge of a big company—even though it was a small workshop and just him
alone. Sometimes, he assisted me in manufacturing “Money Boxes”, which I would sell to the local women. That
was when my desire for business and entrepreneurship started.
My parents have been working full-time on their own business for over 38 years to provide the family with as
much as they can. Wanting the best for me, they had me go to a mission school. We were not rich, but we never
went without food or basic needs. Nevertheless, I always yearned for more. I wanted to do the best I could,
knowing that one day, I would be a change-maker. How I was going to do it, I didn't know, but I always felt I could
contribute something meaningful to society in the future.
Starting and growing my own business has been very rewarding but ​also challenging. Today, looking back, with
all the disappointments, lack of money, and rejections (just to name few obstacles), it has all been worth it.
It has always been my desire to train and share what I have learned over the years so that I can help people start
and grow their own business. As Jacques-Yves Cousteau put it, "If a man for whatever reason has the opportunity
to lead an extraordinary life, he has no right to keep it to himself.
My question to you now is, What is your dream?

What is the African Dream?

People often ask me what the "African dream" is. What do you mean when you say "live your African dream"?
Most of the people that ask me that are Africans. I must confess, I didn’t know it either... I just loved the phrase—
just the way the Americans say they are living the American dream. The only explanation I could give was "To do
something bigger than ourselves."
The answer came when I realized I wanted to contribute something meaningful to the continent. So now, what is
the African dream? It is very simple: Self-Reliance in Africa.
I believe the continent's dream is to see all Africans believe in themselves and in their abilities and to be
empowered to reach their full potential as they pursue freedom, virtue, entrepreneurship, and self-reliance.

Our Privileges
We are blessed as a continent with great privileges, but are we living below or above them? The answer is obvious:
Below them. The rest of the world is stunned as they watch us take many things for granted: our people, our
culture, our music, our food, our wildlife, our freedom, and our natural resources, just to name few. With all these
blessings in contrast to our current state, it is obvious that we live far beneath our privileges.
I would like to retell a story that Dieter F. Uchtdorf related in his talk entitled, “Your Potential, Your Privilege”.
The story goes like this:
“There once was a man whose lifelong dream was to board a cruise ship and sail the Mediterranean Sea. He
dreamed of walking the streets of Rome, Athens, and Istanbul. He saved every penny until he had enough for his
passage. Since money was tight, he brought an extra suitcase filled with cans of beans, boxes of crackers, and bags
of powdered lemonade, and that is what he lived on every day.
He would have loved to take part in the many activities offered on the ship—working out in the gym, playing
miniature golf, and swimming in the pool. He envied those who went to movies, shows, and cultural presentations.
And, oh, how he yearned for only a taste of the amazing food he saw on the ship—every meal appeared to be a
feast! But the man wanted to spend so very little money that he didn’t participate in any of these. He was able to
see the cities he had longed to visit, but for the most part of the journey, he stayed in his cabin and ate only his
humble food.
On the last day of the cruise, a crew member asked him which of the farewell parties he would be attending. It was
then that the man learned that not only the farewell party but almost everything on board the cruise ship—the
food, the entertainment, all the activities—had been included in the price of his ticket. Too late the man realized
that he had been living far beneath his privileges.”
Sometimes in life, they say you don’t know what you have until you lose it. I don’t think Africans would like to
get to that point. We, like the man going on a cruise ship, live far beneath our privileges. Are we using our
privileges to improve our lives?

Our Identity
Do we really know who we are?
Hans Christian Andersen was one of the best storytellers of all time. He wrote "The Ugly Duckling". Dieter F.
Uchtdorf again retold the story in his talk entitled “Our True Identity”.
“A mother duck discovers that one of her newly hatched chicks is unusually large and very ugly. The other
ducklings cannot leave the ugly child alone. They punish him mercilessly.
The ugly duckling decides it would be better for everyone if he left his family and so he ran away. Then one day he
sees flying overhead a flock of majestic birds. He takes flight and follows them to a beautiful lake. The ugly
duckling looks into the water and sees a reflection of a magnificent swan. The ugly duckling realizes that the
reflection is his own. He has discovered who he really is.”
As a Christian, I have learned and come to know that we are sons and daughters of the greatest, most glorious
being in the Universe. He loves us and has deposited in all of us, not just in some, what we need to become who
we were born to be.
We are blessed as a continent with so many resources and human potentials. This knowledge should be enough to
change everything about us—the way we think and do things as Africans. It should change our present. It should
change our future. It should change the continent.
Let us not see ourselves as ugly ducklings with self-doubt and imperfections but as swans able to live the African
dream.

Living the African Dream

In 2009, I returned from a Christian mission in Nigeria for the Church of Jesus Christ of Latter-Day Saints. It has
been one of the most rewarding accomplishments in my life. Indeed, it changed my life.
As time approached to return home from Nigeria, I was thinking, What is life like after the mission? What am I
going to do with my life? Should I get a job? Should I go back to school? Should I get married? Should I start my
own business? These were difficult questions to answer at the time.
After days of reflection and pondering over these questions, I realized that I had not asked the right questions.
Instead, I should have asked, How do I want to be remembered? What do I consider to be my most important
future contribution to the most important people in my life? What is most important to me?
Imagining my 70th birthday, I wondered, Who will be there with me? What tribute statement would I like them to
make about my life?
What is my vision for the future? What is my mission? What are my important values?
Although answers to these questions did not come overnight, I was determined to find answers. That quest
compelled me to then define the true African dream.
Why Live Your African Dream
Steve Jobs once said, “Your time is limited, so don’t waste it living someone else’s life.“
As I started living my dream, people started asking me, why are you living this dream? What is your reason for
living your African dream?
I felt that I didn't owe them an explanation, but my mentor insisted I find one important reason for living my
dream. He explained that this would keep me going -- especially during hard times. Then, while keeping the bigger
picture in mind, I would have no reason to give up.
There are a number of reasons to follow your dreams and live the life you’ve always wanted:
1. To have meaning and purpose in life.
2. Because you have a unique gift to give to the world.
3. To make the world a better place.
4. To be an inspiration to others.
5. To increase the quality of life.
6. To provide for your family.
7. To prevent the end of something good.
8. To right a wrong.
9. To prove them wrong.
10. To make your parents and family proud.
11. Because you’ll meet other dream seekers.
12. To be proud of your accomplishments and finally be happy.
13. Because you will regret it if you don’t.
14. Because dreams make life worth living.
15. Because time will pass by anyway.
16. Because you only live once.
17. For money, power, or prestige.

Sustainable Living
What does it mean to be self-reliant?
Self-reliance (also called self-sufficiency or self-containment) is the conscious effort and ability to provide for the
necessities of life for ourselves and others. It goes beyond relying on oneself and satisfying basic needs such as
food, clothing, and shelter without public assistance or aid. It is to consciously own your life. It is to be responsible
and accountable for developing your skills and providing for yourself while supporting others.
Self-reliance prepares us for the future. Learning and taking responsibility today will open doors for us tomorrow.
My goal is to promote self-reliance as a way of life in Africa. As you will learn in my story with my mentor, self-
reliance involves several facets of a balanced life. As you live your African dream of becoming reliant and in a
position to help others, remember to make it a way of life.
Becoming self-reliant starts now. A simple desire or wish to become self-reliant is not enough. Self-reliance must
be central in our life. We must learn and develop the skills and attitude that will prepare us for the future. We must
make a conscious effort, work hard and discipline ourselves consistently to provide for the necessities of life for
ourselves and others.
Most often people ask me, does self-reliance mean doing things alone? This is a myth most people associate with
self-reliance because of the “self”. This book you are reading was made possible by many wonderful people like
you. Self-reliance does not mean you should do all things by yourself. It is about asking for help or assistance
when you need it. The truth is that you can’t achieve any worthwhile success in this life all by yourself. You will
need support from others. It could be emotional, psychological, financial, and so on. To be truly self-reliant or
achieve any meaningful success in any endeavor, you must learn how to work with others and turn to God for His
help. As Saint Augustine put it, "Pray as though everything depended on God. Work as though everything
depended on you."
People will even be more grateful to you over the years for helping them become self-reliant. They will be most
grateful for showing them how to be self-reliant and help others. Although there may be few who may not be in
the position to help themselves, such as the aged and the sick, let us reach out to take care of them. They will be
grateful for our help in meeting their needs. It is not all about ourselves. It is about us, a United Africa.
Everyone must work. Work is honorable. It comes with a sense of self-worth. When you work hard to earn a
living, you become happier and feel more self-respect than if you depended on others. Set goals and be willing to
work hard to achieve them. I recommend you develop the following core values if you want to achieve any
worthwhile goal in life: Focus, Hard work, Self-Discipline, Consistency, Dependability and Learning
Continuously.

My African Dream Mentor

Seek Out And Adopt Mentors
Mentoring serves as an opportunity for people to learn from a more experienced and skilled person, and to grow
and develop in the process. Whoever I am or seek to be, I owe it to God and to some wonderful people in my life. I
will be eternally grateful to them, for their love, support, and mentoring.
I recommend we surround ourselves with people who can help us with constant support. These people may
include:
❖ Parents
❖ Teachers
❖ Friends who sincerely care about us
❖ Church and community leaders

Notwithstanding, our number one mentor should be God. We should consistently seek to strengthen our
relationship with Him.
Mentors can play important roles in our lives as we embark on our African dream and hope to become self-reliant.
They can bless our lives through their life lessons, examples and directions. They can add balance and insight to
your vision that will help you succeed on your African dream journey.
As a mentee or a protégé (one who is guided and supported by a more experienced or influential person), ask
yourself the following questions:
What is my goal as a protégé or mentee?
What are my action steps?
What support do I need from a mentor?
What is my target date to achieve my goal?
Since mentors are unique people, seek out and adopt good mentors. Find mentors who can fill your life with
advice, support, and have time for you. Consider the following when selecting a mentor:
❖ A mentor will help and challenge you to reach your goals.

❖ A mentor believes in you and is willing to uplift you, not to bring you down or demean you.
 ❖ A mentor has a selfless desire to help you, not for any personal gain. He or she should have your
best interest at heart and rejoice with you in your success.

❖ Don’t be disappointed if you put in a request for someone to mentor you and he or she turns you
down. Move on and ask others for help.
❖ Be honest and willing to share your goals, ideas, questions, and concerns with them.
❖ Generally, most mentors are very busy individuals. Respect their time, and always express
gratitude for their support.

Remember, start and grow your dream by adopting mentors and ultimately becoming a mentor to others.

My African Dream Journey

My Path to Self-Reliance
Everyone feels joy when sharing his or her story. My story is no different from many others, but it is unique, just
like each one of you. Sometimes long stories are worth summarizing and making short. Today, you have in your
hands basic principles that took me years to learn. My goal is to be your mentor and help in any way I can so that
you live your African dream and, in turn, mentor others as well.
My story will be narrated in a conversation that occurred between me and my role model (here, I call him Mentor),
explaining how he helped me define my dream. I will have almost the same conversation with anyone who will
want to find his or her path - the path to happiness, freedom, and fulfillment. Becoming self-reliant is the true
African dream.
Years ago, I had a dream to contribute something meaningful to Africa. Considering what I saw growing up, and
the problems confronting us as a people, I decided to embark on a journey I believed could change my people. I
realized it was not enough to sit and complain and do nothing.
Growing up and learning from African history, I was full of bitterness and pain. This, I believe, was caused by my
ancestors, colonial master, and our political leaders. From my point of view, I felt they had not done enough to
change the continent for the best. I believed that Africa had a dream and a vision to become something, but what
that was I did not know. I set off on a journey to research the true African dream, what it was, and how to live it.
Believing that a dream could change my life, my people, and their history, I decided to travel, research, and
explore what the meaning of the African dream was.
Early into my journey, I met an old mentor. His name was Odro-Mensah. He told me he had waited all these years
to share with me the secret and principles behind living the true African dream. "Becoming self-reliant," he said,
“is what I have always wanted to accomplish. Everyone, when they are growing up, desire to become self-reliant."
He introduced the secret behind the African dream as
I. Becoming free and self-reliant
II. Living its universal principles
III. Empowering it from the bottom-up
I came to understand that the African dream is to “inspire all Africans to believe in themselves and in their
abilities and to be empowered to reach their full potential in their pursuit of freedom, virtue, entrepreneurship and
self-reliance.”
Now put yourself in my position, and come on a journey into the world of living your African dream. It is time to
find out if you are ready to continue this journey with me. The second part of this secret called the African dream
is: The path to self-reliance.
"Are you self-reliant?", my mentor asked me.
My mentor is a very successful man. He feels more than successful. He is prosperous and enjoys peace of mind,
financial independence, security, good health, and an enjoyable social life. He has the respect and admiration of all
who know him, and many people want to become like him.
This man is so glad to finally know the secret and principles behind the African dream and that he had learned how
to become self-reliant. More importantly, he had put all that knowledge into practice and was willing to share it.
By doing so, he would change the lives of thousands and even millions of people in Africa.
But he has not always been successful. He remembers that, for many years, he tried hard to get ahead yet did no
better than most people.
He remembered when he was still in school... He wished to have learned to live the principles well back then and
to apply them in any undertaking so that he could have done better, despite his limited education and experience.
He said he would have:
❖ learned to be responsible and plan his life very well,
❖ spent more time with his loved ones,
❖ taken more risks and made bold decisions,
❖ saved more money,
❖ spent more time serving others.

JKD: Mentor, how did you achieve the dream? It looks nice. I'd like to be there too, but I don't know how to
achieve my African dream.
Mentor: JKD, I made a path of stepping-stones. What I call the African dream principles, or in other words, what
most of you will call the self-reliance principles.
JKD: Where is the path?
Mentor: Well... my path worked for me because I built it. If you want to become self-reliant like me, you'll have to
build your own path.
JKD: It would be easier if I could use yours...
Mentor: Unfortunately, it doesn't work like that. But I can tell you how to build a path.
Do you remember the old saying by Maimonides, “Give a man a fish, and you feed him for a day. Teach a man to
fish, and you feed him for a lifetime”? This saying seems to have little or no meaning in our society today.
Self-Reliance is an essential building block of society. Why is it so important to learn how to live providently? Let
the Gullible Gulls tell you. In the Reader's Digest, October 1950 edition, the Fable of the Gullible Gull is shared as
a warning against dependency.
“In our friendly neighbor city of St. Augustine, great flocks of seagulls are starving amid plenty. Fishing is still
good, but the gulls don’t know how to fish. For generations, they have depended on the shrimp fleet to toss them
scraps from the nets. Now the fleet has moved. …
"The shrimpers had created a Welfare State for the … seagulls. The big birds never bothered to learn how to fish
for themselves and they never taught their children to fish. Instead, they led their little ones to the shrimp nets.
“Now the sea gulls, the fine free birds that almost symbolize liberty itself, are starving to death because they gave
in to the ‘something for nothing’ lure! They sacrificed their independence for a hand-out.
“A lot of people are like that, too… What about our children of generations to come?
“Let’s not be gullible gulls. We … must preserve our talents of self-sufficiency, our genius for creating things for
ourselves, our sense of thrift and our true love of independence.”
You already have the tools!
JKD: Tools? Mentor I don't have any tools!
Mentor: Don't worry. All you need is your imagination, faith, hard work, believing in yourself, and the ability to
make and keep a commitment.
JKD: Well, in that case, maybe I have what it takes.
Mentor: Certainly, you do have what it takes!
JKD: So, how do I build my path?
Mentor: First, where are you starting?
JKD: Over here. Obviously.
Mentor: Remember what Lewis Carroll said: "If you don’t know where you’re going, any road will get you there.”
So, where do you want to end up?
JKD: Over there. Obviously! Now, wait. What does that quote mean, Mentor?
Mentor: That is a good question. This line is not in the Alice in Wonderland books, if you know the story. The
proper exchange is this: “Would you tell me, please, which way I ought to go from here?”
"That depends on a good deal on where you want to get to," said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said the Cat. “–so long as I get Somewhere,” Alice added as an
explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”
JKD: I still don’t understand. What does that mean?
Mentor: Well, the paraphrasing that is so often quoted is a pretty good summary of the exchange of words between
Alice and the Cheshire Cat. How can you pick a road to somewhere when you don’t know where you are going?
How do you get “there” when you don’t know or don’t care where “there” is?
Let me ask you: What would be different if you were over here?
JKD: I think I'd have more opportunities, maybe a little more stability. I think I would have economic freedom and
fulfillment. I think my kids would have better lives. And, I could help others.
Mentor: That is fulfilling. Would that motivate you to try a few things?
JKD: Yes! Is it wrong for me to want to be somewhere besides where I already am?
Mentor: No, it's what you should want for yourself, as long as your destination is worthwhile. That's what the
African dream wants for you—but we often forget to ask, or we're afraid to ask.
JKD: Okay.
Mentor: Self-reliance involves several stepping-stones of a balanced life that you can use to make your path.
Everyone's path is different, but the materials are mostly the same. Makes sense?
One other thing: We've been talking about paths to the African dream, but what we're really talking about is
changing lives.
JKD: Changing lives?!
Mentor: Yes, changing lives. People who live the African dream change their actions, habits, ideas and goals, by
letting the vision of the African dream change their hearts.
“J”, listen, people who live the African dream usually see improvements in their lives and believe in themselves
and in their abilities to provide the necessities of life for their families.
And when they do this, they are better equipped to serve Africans and help other people. It's not about getting rich.
It's about sufficiency, fulfillment, and happiness.
And, learning to achieve the African dream will also help you overcome other challenges you may face in the
future.
JKD: Okay. That makes sense, but where do I start?
Mentor: Everyone starts by building a path and exercising the faith and hope to walk it. Those are two different
things.
We'll talk about how to build a path in a minute. Your goal is to learn to believe in yourself and in your abilities in
order to reach your full potential.
If you don't consistently pursue freedom, virtue, entrepreneurship, and self-reliance, you'll always be stuck. And if
you're stuck, you'll be less able to help others.
I'm standing here because I am self-reliant by my own measure. That's how you will be too!
JKD: Does self-reliance mean doing things alone?
Mentor: That is a very excellent question. Self-reliance does not mean isolation. Becoming self-reliant and
achieving your African dream does not mean that you must be able to do all things on your own. It does not mean
not asking for help. It means doing everything you can, and then getting the support you need. Since we don’t live
in isolation, all of us must learn how to work with others for a common goal.
JKD: So, I can also pursue freedom, virtue, entrepreneurship and self-reliance, if I believe? But, how do I actually
build my path?
Mentor: As I said, achieving your African dream and becoming self-reliant involves several stepping-stones of a
balanced life, including (1) Taking Proactive Responsibility, (2) Making a Life Plan, (3) Using Time Wisely, (4)
Divine Companions or Supporting Partners, (5) Education, (6) Entrepreneurship, (7) Financial Literacy, (8) Food
Security, (9) Health and Fitness, (10) Sustainable Living, (11) Perseverance, and (12) Gratitude and Giving Back.
These are your stepping-stones or principles to build your path on. You get to choose how to combine them. You
can build your path using:
Path 1: Take Proactive Responsibility: Be a Leader.
Path 2: Make a Life Plan: Who Am I, and Who Do I Want to Become.
Path 3: Use Time Wisely: Create Balance, Prioritize Your Goals and Plans.
Path 4: Build Divine Relationships: Strengthen Spirituality, Mentors, and Family Relations.
Path 5: Education and Training Skills: Seek Learning.
Path 6: Entrepreneurship: Start and Grow Your Business.
Path 7: Financial Literacy: Manage Money.
Path 8: Food Security: Grow, Preserve and Store Food and Water.
Path 9: Health and Fitness: Lifestyle, Diet, and Wellness.
Path 10: Sustainable Living: Shelter, Transportation, and Renewable Energy.
Path 11: Persevere: Be Patient and Don’t Give Up.
Path 12: Gratitude and Giving Back: Help Others and Make Meaningful Contributions.
As I said, you can build your path from the list above. For instance, you can combine the following:
1. Education & Training (Skills)
2. A Job (Someone Else Pays You)
3. Self-Employment (You Pay Yourself)
You also have lessons and resources to help you know what to do with these different stones. Your assignment will
be to better understand each path, how they connect, and to get support, so that you can make better decisions on
your path to the African dream.
JKD: And I have faith too!
Mentor: Good reminder! You start with faith, and your faith must result in action. As the Bible says, "Faith without
works is dead."
JKD: Did you have all of those things?
Mentor: Yes! I needed all of them to live the African dream. So, you start by imagining which of the stepping-
stones, in which order, might be right for you.
For example, your goal is to know how to earn more than you spend. Learning to do this will allow you to be in
the position to support others. If you don’t consistently earn more than you spend, you can’t save. And if you can’t
save, you can’t invest. And if you can’t invest, you will not be able to do anything meaningful. This is Financial
Literacy.
I am standing here because I earn more than I spend. That’s how you will be too, if you follow some of these
principles.
Now, JKD, let's make this more practical. For example, take Rogin, your own friend.
Rogin currently has a job but finds it very hard to afford basic necessities—like food, clothing, and shelter.
Rogin could find a better job or he could get education or training that leads to a better job.
Another option is for him to use his skills and knowledge to start his own business... Or a combination of both!
So, how will you build your path?
JKD: Right now, I earn a little bit of money, but I don’t really know how much. I could start by keeping track of
everything I earn and spend. Wait. I think I need money management skills, that is, Financial Literacy.
Mentor: Great idea! That is one of the lessons you will learn on your path to self-reliance, the African dream.
JKD: I think I could be a good job candidate if I had just a little more education or training.
Mentor: How long will that training take?
JKD: Maybe 6-12 months. I will talk to a bank for ideas, to see if they can possibly give me a student loan.
But you don’t seem to support the idea of job hunting... You prefer I set up my own business.
Mentor: Not really, you know the end justifies the means. That is to say, if only getting a job now can prepare you
for your entrepreneurship journey later on, Why not? I must admit I am not too comfortable with loans either. A
loan can sometimes enslave us and limit our self-reliance and freedom power.
Looks like you’re getting somewhere. What else?
JKD: I think I could increase my income by working with my brother in his business while also receiving training.
I could start that right now, and then, actually do the training later in the year.
Once I get my training, I will... Well, I guess there are a lot of options. I could continue working with my brother,
start my own business, look for a better job, get more training...
If possible, I can submit my application for the training program.
Mentor: That is the mark of a proactive leader. He or she takes on responsibilities.
JKD: Oh, no! There are too many possibilities! How can I possibly imagine the future? This is so overwhelming. I
think I need help.
Mentor: JKD, you don't have to figure everything out before you take the first step.
As I said early in my introduction, taking the first step is what's most important, and it requires faith.
“J”, the truth is that, you can’t do everything by yourself. If you truly want to live the African dream, you will need
what I call a support system or divine companions. Doing hard things gets easier when you have a team of
supportive people on your side, for instance, God, family, a mentor, club members, etc. Your divine companions or
support system will challenge you to make and keep small commitments that will help you build your path. They
will hold you accountable in a friendly but firm and loving way for doing the right things at the right time.
Find out if the African Dream Club (ADC) is available in your local community or the Self-Reliance Club (SRC) if
you are a student in a school. If you don’t find one, you can contact my partner group called Unique Generation
Africa (UGA), and they will train and equip you to start one. If you already belong to such a group, ask yourself
how you could strengthen your ties with them. Remember: We can’t do everything by ourselves. We need a
mastermind group to assist and support us. Together we stand.
Each day, week, and month, when you take action, your faith will grow, and you will increase your understanding
of these principles and how to live them.
Now JKD, let me ask you. Do you want to change your circumstances? Are you willing to turn your faith into
action?
JKD: Yes.
Mentor: Good. You’re ready to take your first step.
JKD: Wait a minute! What if I don’t keep my promise? Or if I decide to change my approach to building my path?
Mentor: Everybody does that at some point. If you fail to keep your commitment, your support system will help
you adjust and move forward. It does not make you a failure.
The important thing is to keep trying in faith day after day, week after week, and to help others do the same. This
way, you will not give up and equally get encouragement from helping others live their African dream as you
mentor them. Thomas S. Monson put it in a much better way, “Unless we lose ourselves in service to others, there
is little purpose to our own lives.” What Have I Done for Someone Today? Ensign Nov. 2009.
Have you ever tried to eat an elephant?
JKD: That’s impossible. Why do you ask?
Mentor: Because the only way to eat an elephant or do a challenging task is one bite at a time, one day at a time.
JKD: So what’s my first bite?
Mentor: Start with the work plan. Can you do that?
JKD: I’ll start right now!
(Sometime later… JKD is now a Mentor.)
Rogin (my friend now a mentee): How did you start your African Dream?
JKD (Now the mentor): Long story, but I’ll be happy to help!
Now, I have fully learned how to live the African dream, and I’m in a position to help others.

Ask this
Do you need a complete and detailed plan before you begin your African dream journey? Has this become an
excuse for never taking the first step?
What is the first step in starting your African dream journey?
Are you ready to commit to living heroically and like a warrior?

Try this
1. Set self-reliance goals.
2. Decide how to become self-reliant.
3. Take action.
4. Keep working to become self-reliant.
5. Share with others, serve others, and help them progress.
6. Keep a journal.
As you begin your African dream journey, you might want to keep a journal of your progress and challenges. This
allows you time to reflect on where you have come from and where you are going. Studies show that keeping a
journal has a long-term positive effect on happiness, satisfaction, and fulfillment.
I would recommend you visit https://jrnl.com and http://actonguides.org for additional information.
 The First Step

Chapter 2
African Dream
Self-Assessment
Whether you think you can, or think you can't, you're right.
-Henry Ford

As long as you're going to be thinking anyway, think big.

-Donald Trump

Assessment

Are you ready to live the African dream? Now, take a minute to take the first step on the road to your African
Dream journey.
❖ Remember this is a lifelong journey and will require hard work and patience. Some goals, by
their very nature, will require more time. Believe in yourself and never give up.
 ❖ Find a partner or mentor who will hold you accountable in these areas of your life, so that you
can reach the goals you have set for yourself.

❖ As you follow these steps, you may figure out what your passion is and what really defines you.

❖ Most of the questions will ask you about your ideal situation, not necessarily your current
experience.

❖ There will be questions where you'll feel drawn to multiple answers … just pick the answer that
Most resonate with you.

❖ Be honest — don’t answer what you think you “should,” just what feels right for you.

❖ Don’t overthink it so much! Your instinct will be right.

❖ Make a commitment and take action. Life and success are all about taking 100% responsibility.
Take the Passion Profile Quiz at www.ClarityonFire.com.

Dream Questions
Here are some questions to help you assess yourself and your African dream potential:

1. Who do you want to become?

2. What would you like to be known for?
3. What would you like to have accomplished?
4. What is your life mission?
5. What skills and talents do you possess?
6. What do you enjoy doing?
7. What do you hate doing?
8. What can you do that no one else can do?
9. What needs do you see in the world around you?
10. Are you willing to take risks in the hope of great rewards?
11. Are you ready to use your resources, your talents, your ideas and your money to push your African
dream?

African Dream Self-Assessment

Read each item below carefully. Decide how true that statement is about you, and choose the most appropriate
response from the response key. Write your response to each item in your African Dream Journal/Book.
Remember, some goals, by their very nature, will require more time, so you should expect to rate yourself better
on some items than on others.
Response Key: Put a number to the left of each item using these answers:
1= never 2 = sometimes 3 = often
4 = almost always 5 = always
 1. ___I truly believe that I have divine potential and infinite worth.
2. ___I understand and accept my gifts, talents and purpose.
3. ___I know all about career and businesses opportunities.
4. ___I set goals & plan regularly.
5. ___I am confident in my ability to change and improve habits.
6. ___I can solve difficult problems and make tough decisions.
7. ___I understand business, and I can excel with my own business.
8. ___I am successful and consistent at tracking and controlling my money.
9. ___I'm very effective as a communicator and with good interpersonal skills.
10. ___I manage my time and my life very effectively.
11. ___Every day I work hard, stay on task, and act with integrity.
12. ___I feel peaceful and optimistic about my future.
13. ___I forgive others who have offended or wronged me.
14. ___I look for opportunities to serve others.
15. ___I am patient with others. I wait patiently for the promises of God.
16. ___I work hard and focus my efforts on the most important things.
17. ___I am sincerely grateful for the blessings I have received from God.
18. ___I find joy and satisfaction in my work.
19. ___I obey the laws of the land.

African Dream Commitment

Read each item below carefully. Think what it would be like if you could answer “always” to all of the statements.
Try and work hard to learn more about what it will cost to answer “always”. Remember, some commitment, by its
very nature, will require more time. Believe in yourself, and never give up.
1. I will review my life purpose and calling everyday.
2. I will live my African dream by pursuing my Passion/Purpose/Calling.
3. I will review my plans once every week.
4. I will plan every day and set goals.
5. I will set cash aside to use in case of an emergency.
6. I will regularly buy and store extra food and water.
7. I will make efforts to improve my work skills and productivity through seminars and work-sponsored
programs.
8. I will work well with others for them to trust me.
9. I will search for jobs or start and grow my business.
10. I will be prayerful, positive, and have faith while searching for work or building my business.
11. I will look for opportunities to make new contacts that will potentially lead to employment and career
advancement.
12. I will seek ways to save money by reducing unnecessary expenses.
13. I will regularly put money aside in a savings or investment account.
14. I will avoid going into unnecessary debt.
15. I will pay an honest tithe or donate to church or charity.
16. I will take care of my possessions so they last longer.
17. I will make an effort to exercise regularly.
18. I will eat healthy foods and drink enough water every day.
 19. I will protect my body and live a healthy lifestyle.
20. I will avoid becoming addicted to harmful substances.
21. I will get adequate sleep and avoid oversleeping.
22. I will seek formal and informal opportunities to learn.
23. I will welcome exposure to views and opinions that are different from mine.
24. I will dedicate myself continuously to learning.
25. I will write in my journal every day.
26. I will always have faith and perseverance.

These assessments are important. They help you begin your path with the end in mind. Keep this list where you
can see it.
Congratulations for reading to this point. It is time to consider some business and career opportunities.

Ideas
 Chapter 3
African Dream
Business Ideas
If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.
Ideas are any man’s greatest asset.
-Harvey S. Firestone

Research your idea. See if there’s a demand. A lot of people have great ideas, but they don’t know if there’s a need for it.
You also have to research your competition.
-Magic Johnson

A man may die, nations may rise and fall,

but an idea lives on.
-John F. Kennedy

Starting a Business?
Are you thinking about a career in business someday? Starting your own business can be rewarding but also
challenging. Owning a business is a great way to control your financial situation, set your own hours, pursue your
own projects, and choose how much you earn.
You may be considering your own business for a variety of reasons. You have a business idea you are excited
about. You want to work from home. You lost your job, or you are unable to find work. Whatever your motivation
is for starting your own business, you may be wondering if self-employment is the right choice for you.

My Business Ideas
Let’s start with a concept that can be used for financial gain which is usually centered on a product or service—in
other words, a business idea. This will help you determine the best possible small business to kick start your
entrepreneurial journey.
If you're still stuck on startup ideas after the exercises in chapter two, here is some help to get you started.
Consider more than 101 business ideas listed below. You can start many of these with little or no capital. Best of
all, most of them can be operated as a side business while holding down a full-time job.

1. Air Conditioning and Appliance Repair Service

Individuals or contractors can put their talents to work by specializing in the air conditioner or appliance repair,
installation, and maintenance. Others are refrigerators, dishwashers, washing machines, clothes dryers etc.
2. Aluminum Door and Window Manufacturing
Now we are changing all our wood doors and windows to aluminum. Time to make money from the change.
3. African Art
The value of African art has increased dramatically in recent years. Now you can have your own business working
with African art and fashions. You can earn extra income while you are getting started.
4. Auto Detailing
Auto detailing business is a great way to make extra money with low investment. Startup costs are low and earning
potential is very high.

5. Ambulance Service
Are you interested in starting an Ambulance service business in your locality or town? This is one great business
to try although you must have experience in the business to help you become successful.
6. Alternative Power
Are you interested in starting a business focused on alternative energy? It will be one great idea to consider if you
are living in any part of Africa. Ghana has been battling with a power crisis for some time now, and it is a very
good place to start.
7. Barber/Hairstylist
If you're up on the current styles and can actually cut hair, then you can start your own barber shop or salon from
your home.
8. Beekeeping and Honey Production
Are you interested in starting a bee farming business from home? Did you know that the beekeeping and honey
business in Africa has huge potential? Honey production is one of the easiest businesses you can do, and it doesn't
feel like work. Plus, you can enjoy high profits.
9. Baker
You would be surprised how many people want home baked bread. I know a woman who makes her own bread
and has lines of people to purchase it. And, she can make a living by just working a couple of days a week.
10. Billboards
Starting a billboard advertising business could prove lucrative. Take advertising to the great outdoors by renting
space on highly visible billboards.

11. Buy Used Electronics and Refurbish Them

Buying used electronics may make you money. Many people give up on their faulty laptops, mobile phones, or
cameras without even looking into the cause of their malfunctions. If you have the skills to fix them, consider
starting some side business refurbishing and reselling used electronics.
12. Business Consulting
Help others grow their businesses as a business consultant, if you have the experience and skills. Your job is to
help clients on strategy, planning, and problem-solving. This helps clients develop business skills and knowledge.
It can be operated part-time, and from home.
13. Bookkeeping Service
Entrepreneurs and small-business owners hire an accountant to ease some of the load and allow them more time to
focus on core business strategies. Use your accounting and financial experience to start a bookkeeping service.
14. Bounce House Rentals
Renting bounce houses is easy, and you can make incredible profits. This is perhaps one of the best part-time
business opportunities available.
15. Bicycle Repair Service
Turn your love for cycling into a bike repair business. The demand for bicycle repairs increases each year. The
business can be started and operated from a home based workshop and has low initial startup costs.
16. Battery Reconditioning
This is another great business to investigate. Battery reconditioning business is providing the service of restoring
energy less battery to its full original capacity.
17. Catering
Are you interested in starting a food catering service? If you’re an outstanding cook, but don’t want to invest in a
restaurant, then you can start your own catering business directly from your own kitchen.
18. Catering Equipment Leasing
Aside from having a catering service, consider leasing the catering equipment. No matter how big or small your
business might be, you will always need equipment and new supplies.
19. Cartridge Refiller
Help businesses save money and recycle by refilling inkjet and toner cartridges. It also has high demand. It can be
operated part-time, from home and school campus.
20. Child Care/Day Care
Love working with kids? Start a childcare business. It can be operated part-time and from home. Your target
market can be working parents. To start, you may need certification, first-aid kits, kids’ videos, tot-sized tables and
chairs, sleeping mats, etc.
21. Computer Repair and Maintenance
Take your tech knowledge to the streets and help people with computer problems. Target market can be all
computer users especially institutions and small business organizations.
22. Computer Training
Use your computer smarts to teach others how to use their software and hardware. It can be operated part-time and
from home.
23. Cleaning Business
Will you go for the residential or commercial cleaning? Either of them can be a lucrative business, but you need to
determine if you want to succeed.
24. Campus Newspaper & Magazines
You can start by distributing it free of charge and selling advertising space to local businesses. Start small and
grow with time. Content information can be obtained for free from students, readers, and the Internet.
25. Car Rental
To start a vehicle rental business, decide if you want to run a contract or daily hire operation, build up your vehicle
options, set up at an ideal location. Remember to carry out a feasibility study.
26. Career and Personal Coach
Help bring out the best in people as a career and personal coach. Focus on students, entrepreneurs, campuses, job
seekers and youth. It can be operated part-time and from home and school campus.
27. Construction
Do you want to start a business in the construction industry? If so, use your skills and experience to run your own
construction company may provide a source of income that allows you to be your own boss. Consider the
following:
❖ Manufacturing of Blocks and Bricks
❖ Cement Retailing Business
❖ Production of Nails
❖ Bricklayer Services
❖ Supply of Gravels and Sharp Sands
❖ Manufacturing of Marbles and Tiles
❖ Building Wiring
❖ Production of Doors and Gates
❖ Sales of Construction Equipment
❖ Borehole Drilling Business
❖ Land Survey Services
❖ Logging Business
❖ Landscaping Services
❖ Interior Decoration Business
❖ Plumbing Business
❖ Haulage Services
❖ Equipment Rental Business
❖ Water Closet and Ceramic Wares Production
❖ Aluminum Products Manufacturing
❖ Carpentry Services
❖ Supply of Iron Rods, Keys and Locks
❖ Air Conditions and Electric Water Heater
❖ Safety Helmets, Safety Boots, and Other Safety

28. Dairy Products

Fresh milk, straight from the farm, not pasteurized, can be very nutritious. Dairy farms require a lot of money and
capital to start up, way more than a meat operation does. Notwithstanding, it is a great business to consider.
29. Driving School
Everyone drives and needs to learn how to drive before they do so. This creates the business opportunity for
opening up a driving school.
30. Digital Printing Business
Operating a printing business requires few specialized pieces of equipment, and can be operated as a home-based,
storefront, or Internet café.
31. Dog Training
A dog training business can be a profitable way to enter the rapidly expanding pet service industry. Appropriate
dog training skills is just half of what you'll need to delight your clients. Referrals will help you grow faster.
32. Dance Instructor
Love to dance? Share the joy. What would any dancer be without his dance teachers? Of course, he wouldn't be a
dancer at all.
33. Event and Party Planner
If you have a knack for planning and parties, this could be the biz for you. Bring all the elements of a perfect party
together to create knock-out events. You can target individuals and businesses who are planning special occasions
and events.
34. Educational Kids Apps
Help kids navigate school, work, and life with educational apps. This spells a big business opportunity for anyone
who can create products or design apps just for kids. And, if they also happen to be educational or promote good
health, you’ll win their parents over too. You can start small by designing a few kid-friendly apps and see where
your business goes from there.
35. Farming
Farming has a high business potential because the demand for food will forever be there. Consider the following:
You can start small with a family land and grow steadily. African countries import a high percentage of food. This
is an opportunity to meet the demand.
36. Fertilizer Distribution
Fertilizer is a steady business that shows no signs of fading. The world uses more than 80 million tons of fertilizer
a year just on cereal crops such as corn and wheat. If you like the idea of making a profit by helping people work
with the soil, you might enjoy being part of the fertilizer industry.
37. Fruit and Food Production
Investment opportunities exist for food producers and processing due to the fact that food is always in high
demand. The concept of this industry is simply to take raw food materials and turn them into finished products.
Starting a food processing business in Africa is a smart and lucrative move. You can start on a smaller scale and
grow with time.
Drinks may include Sobolo, Soy Milk, Yogurt, Fruit Juice
Food processing may include maize, yams, cassava, oil palm, citrus, mango, cashew, coconut, cowpea and
traditional vegetables, e.g. tomatoes, pepper.
38. Food Truck
Start with a low-cost, used cart or trailer. Start selling at a farmer’s market, art fair booth, or pop-up. A truck is a
much less expensive investment than a brick-and-mortar restaurant. With the right equipment and some great
recipes, you can have your mobile eatery up and running in no time.
39. Food Delivery Service
There are customers who either can’t leave the office to pick up food, or are too lazy to leave the house. That’s
when they contact you to pickup and deliver food for them.
40. Frozen Chicken Production
Poultry production is a big business throughout the world. Frozen chicken production is a multi-million industry.
Rightly so, because many prefer to buy frozen chicken basically because it’s convenient to cook.

41. Fitness Center

Are you about starting a gym or fitness center? People are focusing on their health and fitness more than ever these
days, and this has given the health industry a rushing boost altogether.
42. Fashion Design
The business of Fashion is getting a lot of attention lately. In Fashion Design, you design and add natural beauty to
clothing and accessories. You can start creating your own product line. For instance, you can make African cloth t-
shirts or skirts with your own label. One of the best parts of running your fashion business from home is the
freedom.
43. Funeral Home
This business model provides interment and funeral services for the dead and their families. Starting a funeral
parlour business follows the exact same procedure as starting any business. With experience, you can be very
successful.
44. Glass Tinting
In hot areas like Ghana or Africa in general, glass tinting is almost a necessity. All you need are squeegees, tinted
film, and rubber. Target all private owners.
45. Homemade Natural Soaps and Beauty Products
In case you didn’t notice, selling natural products is a thriving business. Rising consumer income and changing life
styles are driving the global beauty and personal care product industry. Starting a soap business doesn't cost much
money, and it's easy to do.

46. Home-Based Tailor & Seamstress

If you are a skilled and a passionate tailor or seamstress, you can contract your work to retailers and then sew from
home. This has a high market demand and can be operated part-time and from home.
47. Healthy Vending Machines
The vending business can be a profitable venture for individuals. The key is knowing which type of vending
machine is right for you. You can start with a few machines and build your vending route over time.
48. Home Healthcare
Home Care is one of the fastest growing industries for new businesses. Services are performed in the homes of
clients. You can start and run it from your home or small office. There is little to no inventory for care services.
Requires less capital investment when compared to other businesses.
49. Home Gardening, Lawn Care Business
A lawn service can be a great source of extra income or even your primary income. Many homeowners don't have
the time or energy to do lawn maintenance, which makes your service valuable. Starting a lawn care business
requires basic lawn equipment, advanced knowledge of lawn care techniques and a degree of physical fitness.
Experience with pruning, trimming, fertilization, watering and basic landscaping is also required, as you will often
be expected to offer these services.
50. Internet Service Solutions
Internet access is the process that enables individuals and organizations to connect. It may seem as if all Internet
connections are the same, but some differences—besides price—exist between Internet service providers. There is
a big opportunity for you if you can provide Internet access at an affordable rate to local people.
51. Jewelry/Beading Sales/Instructor
Making jewelry is fun, easy, and affordable! The love for jewelry has never gone out of style. Teach others how to
create bling. You can work part-time and from home.
52. Livestock Farming
Livestock farming is regarded as a profitable business venture all over the world. It is the rearing of animals for
food and for other human uses. The livestock sector provides us with meat, dairy, and eggs, as well as wool and
leather. It is one area I am passionate about.
You may consider the following and start with the one in high demand in your area.
❖ Poultry Farming – Egg Production, Meat Production, Hatchery, or Day-Old-Chicks Production, etc.
❖ Cattle Farming – Dairy (Milk) Production, Beef, Etc.
❖ Rearing of Grass Cutter
❖ Goat Farming
❖ Sheep Farming
❖ Fish Farming
❖ Piggery
❖ Snail Farming
❖ Buy and Sell Fresh Tilapia
❖ Production of Farm Tools

53. Laundry/Ironing Service

This is a job that can be done as a home business. We all have clothes that need to be cleaned or ironed. Many
people now don’t have the time and are willing to pay someone else to do it. You probably have all the equipment
you need to get started.
54. Life Coach or Mentor
All of us have taken the guidance of quite a few people since childhood. We call them by several names such as
teachers, mentors, coaches, and guides. Do you love to inspire or have some life experiences to share? A lot of
people hire coaches or mentors to help them with things like losing weight or finding happiness.
55. Legal Services
You can provide legal services for small businesses. For example: Offer prepaid legal help for a low monthly fee
along with legal plans.
56. Mobile Money & Communications Services
Mobile money & communications technology has come to stay and is not leaving anytime soon. Sign up as an
agent or merchant now.
57. Mobile Repair
Starting a cell phone repair business is an excellent entrepreneurial opportunity if you have the creativity and
tenacity necessary to be a successful entrepreneur. It is more profitable if you focus on the type of phone most
commonly used in your area. iPhones, for example, are very popular.
58. Makeup Artist
Do you have the passion to bring out “the best" in your clients’ faces, making wedding days and photography
shoots glamorous events? If yes, it’s time to start your business as a Makeup Artist. It can be operated part-time,
from home and school campus. All you need to start is your makeup kit and clean brushes.
59. Manicure/Pedicure
Make cool cash from a manicure/pedicure business. Owning a manicure pedicure business can be fun and
profitable, and it’s a good business idea to start with. It also requires less capital and the demand is very high.
60. Marriage & Relationship Counseling
If you have the passion, skills, and experience you can be a relationship counselor. Marriage counseling is offered
to support people in relationships who may be considering separation or may be seeking improved intimacy and
understanding.
61. Mobile Veterinary Clinic
Are you about starting a veterinary clinic? If yes, I would recommend a Mobile Veterinary Clinic. Mobile
Veterinary Clinic has become increasingly popular due to a strong demand from pet owners seeking the
convenience of at-home animal services.
62. Mobile Car Wash
Are you interested in starting a profitable mobile car wash business? A mobile car wash business can make it very
convenient for people to keep their cars clean, as these businesses operate by visiting the client’s location.
63. Microfinancing
If you have enough money to support entrepreneurs and small businesses, micro financing may be right for you.
Microfinance encompasses the provision of financial services, including loans, savings, and insurance. It will
require applying for a license to operate the business.

64. Manufacturing
A manufacturing business is any business that uses components, parts or raw materials to make a finished good.
These finished goods can be sold directly to consumers or to other manufacturing businesses that use them for
making a different product. A manufacturing business may include toothpick, tissue paper, serviettes (paper
towels), chalk, candles, match sticks, nylon and polythene bags, cartons, paper bags, etc.
65. Mining
Do you live in a region where there is an abundance of mineral resources? You can consider starting a small
business around this idea. Mining is the extraction of valuable minerals or other geological materials from the
earth. It will require applying for a license to operate the business.
66. Network Marketing
Network Marketing, more commonly known as Multi-Level Marketing (MLM), is the fastest growing businesses
in the world. Network marketing is an opportunity that is very popular with people looking for part-time, flexible
businesses.
67. Online Businesses
If you have an Internet connection, with a minimal amount of time and effort, you can make money online. Your
success is high if you do something you find fun and interesting.
68. Pharmaceutical Distribution
Pharmaceutical business for retailers as well as wholesalers is quite profitable, with a high margin of profit without
so much marketing. You will need to build connections and network for distributions.

69. Package Delivery Service

Like cruising around your community? Why not start a local delivery service? You can start with cell phone, and
reliable transportation.
70. Phone and Computer Accessories Sales
With new models constantly coming out, the market for computers continues to boom.
71. Pet Food
This is one of the growing business ideas you can start with a fairly low financial investment. The demand for
healthy pet food presents a business opportunity. If you’re an animal lover and are looking for a niche market to
start a business, then healthy pet food may be the product line for you.
72. Popcorn Vending
Are you considering beginning a vending device Business? If so, popcorn vending machines may simply be the
best response to your needs. Here is a great part or full-time business enterprise that can be started with a small
initial investment and return excellent profits.
73. Plantation Farming
Why not start plantation farming if you have access to any family land available? Plantation agriculture is a form
of commercial farming where crops are grown for profit. Large land areas are needed for this type of agriculture.
Examples of crops you can start a plantation with are Orange, Plantain, Kola nut, Oil Palm, Cocoa, Cassava, and
Yam.
74. Poultry Farm
Having a chicken farm is still a profitable business. Poultry farming can be done from both your backyard and as a
medium or large integrated contract farming business.
75. Painting Business
If you love to paint. Turn your artistic passion into a business. You can also add house painting. These businesses
are among the cheapest and easiest to start: You can operate from home, and the initial startup costs can be
minimal. Remember you will have heavy competition. It has a high demand, especially on occasions. Needed
equipment could be brushes, roller covers, frames, ladders, etc.
76. Pool-Cleaning Service
Owning a pool-cleaning business can be very rewarding. All you have to do is check and adjust chemical levels,
maintain pumps, skimmers, filters and other equipment, and do routine cleaning.
77. Podcasting and Blogging Business
This is one of the growing internet businesses in Africa and the world at large. To understand the difference
between blogging and podcasting, you first need to understanding what each is. A blog is a website based journal
or log of information created and provided by the writer. Most blogs are text-based but can include images, video,
and audio. A podcast is an RSS Feed that has an audio component. Many blogs include an RSS Feed and or a
podcast.
78. Photography and Videography
Love to take photos and videos? I recommend photography and videography. For starters, weddings, birthdays,
and social events are common places to make money. It has unlimited demand. Can be operated part-time, from
home and campus.
79. Pest Control Service
Pest control businesses provide an important service in removing or eliminating potentially harmful insects,
rodents, and reptiles from commercial and residential properties. It has relatively low startup costs, especially if
you already have the necessary skills.
80. Public Speaker
Find your passion, expertise, and voice in a career as a public speaker. Event planners are constantly looking for
interesting speakers to lecture at their events. Start by creating a resume outlining your experience and related
skills, and distribute this information to event planners, seminar organizers, and corporations.
81. Rental Business
Working from home or a leased commercial space, you can earn big profits renting just about every and any type
of product or equipment imaginable.
82. Real Estate Development or Property Development
Are you interested in starting a real estate development company? To succeed as a real estate developer, you must
recognize potentially lucrative opportunities and predict market trends.
83. Roof Repair
Roof contractors perform maintenance, coating, installation, and repair services.
84. Resume Writing
Know the secrets to creating the perfect resume? Try writing them for your clients.
85. Secretarial Services & Graphic Design
If you know how to use a computer and can type and design, you can turn your skills into a lucrative business. You
can even make more money by adding Print, Copy, Scan, Lamination, Binding, Passport, Online Registration,
Mobile Money, Call Cards, etc.
86. Social Media & Internet Marketing Consultant
Have you learned how to use Twitter and Facebook? If so, you’ve qualified to call yourself a consultant. Use your
creativity to help clients campaign and advertise their products and services on social media.
87. Street Entertainer
Have extraordinary talent and want to make money independently? Try this idea and give those street mimes some
competition. Target schools, clubs, workshops, seminars, etc.
88. Sell Snacks and Drinks
Have you ever left a sporting event or concert thirsty and starving? We’ve all been there. That’s why you see
people selling bottles of water and hot dogs after an event. Unlike investing in a food truck or cart, you can start
off with just a cooler.
89. Sell Fresh Eggs
Farm fresh eggs are a big business right now. Currently, there is a high demand for those who sell egg noodles.
You can get in on the action by purchasing a couple of hens and building your own chicken coop.
90. Solar & Wind
Millions of people in the continent, especially in rural areas, don’t have access to reliable electricity. Starting a
solar energy business can be an exciting and rewarding way to get in, at ground level, to a fledgling industry with
impressive growth potential.

91. Scrap Metal Business

Metal recycling and scrapping are a lucrative business for many, especially in tough economic times. There still
aren’t enough facilities that can collect and fix your e-waste. Old televisions, laptops, computers, cellphones,
batteries, and many such items generally lie unattended in people’s garages. You can start/offer a service that fixes
or recycles electronic items for them. Collect the item from their home and device a mechanism to get paid
according to the item and location.
92. Set Up a Security Company
If you are interested in starting a security company, now is the time to start. Protect your community by starting a
security business and get paid for your service. The need for security guard companies has increased as certain
crimes have increased over the years.
93. Setting up Small Private refinery
This is a capital-intensive business to start, even if it’s on a small scale. There are lots of business opportunities in
the oil and gas sector. Building a private refinery and refining crude oil is another business you should look into
because there is a lot of potential in it. You will need to apply for a license to operate the business.
94. Tutoring Business
With parents wanting the best academic possibilities for their children and students needing assistance in every
subject, teachers are always in demand. It doesn’t require large amounts of money spent on advertising or start-up
costs. Start small, and expand over time. You can operate part-time, from home or campus.
95. Taxi / Cab Services
If you enjoy driving and working with people, driving a cab is an idea you can consider. While expensive to start
up, it can be profitable in the long run. A taxi service can start small with a few cars and drivers, and be expanded
gradually as you begin to profit.
96. Tourism and Tour Guide
This business is about providing assistance, information, and cultural/historical background to people. If you know
your area like the back of your hand, then start charging tourists for a personalized tour of your hometown.
97. Tie-Dye
Today's business world demands creativity to succeed, no matter what kind of business one is in, and tie-dye is one
of them. Entrepreneurs interested in a tie-dye business can create unique designs for individual client’s or mass
produce the designs. There are many color schemes used in mass production such as monochromatic colors,
motifs, and simple prime colors.
98. Television and Radio Broadcast
Establish a Television and Radio Broadcast Station business in your local community. Consult and seek advice
from other small, local television stations about best practices and things to expect.
99. Video Editing
During wedding season, there's always room for more video editors.

100. Video Game Center

Play your way to profits with a video game center. It is most suitable for anyone with a bit of technical knowledge.
For high profit, consider setting up your store in a mall or other shopping center that gets heavy foot traffic.
101. Waste Management
It involves the collection of waste materials from factories and disposing them on their behalf. Waste Management
offers a range of business services, from trash removal and recycling.

I made a promise of 101 Business Ideas, but I feel like adding more, so let’s continue.

102. Waste Recycling

Are you interested in starting a waste recycling business or waste management business? A successful recycling
business is a venture that allows you to make a profit while helping the environment. Using good business sense,
you can get your recycling business up and running.
103. Worm and Insect Farming
Very soon, worm and Insect farming is going to be a big business due to the high cost of animal feed and
fertilizers. Remember, “The early bird catches the worm.”
104. Welding and Plumbing
Each day home owners and institutions need tradesmen and women to fix things up. The main requirement is to
have the skills.

105. Window & Windshield Repair/Installation

This business is ideal for a market with a large demand for window and windshield repair, replacement, and
installation.
106. Work Uniforms
Provide uniform solutions to businesses and millions of people who have to wear uniforms to work. Target this
demographic by selling work uniforms.
107. Write Books and E-Books
Did you know that now is a good time for many writers and editors to start their own business? Writing for a living
can be a rewarding and fun career if you have the passion for it. If you have the right mix of talent, experience, and
self-motivation, you might prosper with your own home based writing business. Low startup costs and flexible
hours are just a few perks associated with starting a writing business out of your home.
Opportunities
 Chapter 4
African Dream
Career Opportunities
I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve
failed over and over and over again in my life. And that is why I succeed.
– Michael Jordan

Choose a job you love and you will never have to

work a day in your life.
– Confucius

My Career
A career choice is an important decision for everyone to make. Besides providing a rewarding and interesting life,
the right career can help create the platform in which to live your African dream and help solve Africans’ most
pressing problems.

Many young people are trying to figure out what to do with their lives. The sad part is that they can’t find any
good advice. For such an important decision, there is little information out there. Most of the career advice all
focuses on things like how to write a CV and prepare for interviews.

Let us consider some basic steps to help you select and plan for a career as well as how to set goals in order to
achieve it. I would also recommend you visit https://80000hours.org for additional advice on choosing a career.
Step-By-Step Career Guide

1. What makes a dream job? (To find a dream job, look for work you’re good at, work that helps others.) Make
your list now.

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2. What is a fulfilling career? If you had unlimited time and resources, and knew you could not fail, what would
you choose to do?

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3. Write your reasons for your dream career. If you were going to die in 5 years, what would you do to find
fulfillment?

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4. What's the most valuable career investment you already have? What has contributed to your past achievements
or accomplishments?
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5. What world problems do you think are most pressing to solve (explain)? E.g.: child trade and abuse or waste
and poverty.

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6. Do the same ideas and desires keep coming back to you? Yes / No

7. What action steps will you take now? (E.g.: What will you do daily, weekly, monthly, yearly, to achieve your
dream?)

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8. What skills, experiences and strengths will you need to have the career you need to meet future goals?
If possible ask people to help you identify your top skills, experiences, and strengths above.

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_________________________________________________________________

Consider the following list of Career Opportunities.

Management
1. Accountants or Auditors
2. Administrators or Facility Managers
3. Advertising, Marketing, or Public-Relations Specialists
4. Budget Analysts
5. Claims Adjusters, Appraisers, or Investigators
6. Computer and Information Systems Managers
7. Education Administrators
8. Engineering or Natural-Science Managers
9. Food-Service Managers
10. Funeral Directors
11. Human Resources and Training Managers
12. Industrial Production Managers
13. Loan Counselors or Officers
14. Lodging Managers (Hospitality Managers)
15. Management Analysts
16. Medical and Health-Services Managers
17. Property, Real Estate, or Community Managers
 18. Purchasing Managers, Buyers, Or Purchasing Agents
19. Top Executives

Administrative Support
20. Communications Equipment Operators
21. Computer Operators
22. Data Entry or Information Processing Personnel
23. Desktop Publishers
24. Financial Clerks, Collectors, or Billing or Payroll Clerks
25. Information or Records Clerks
26. Office or Administrative Support Supervisors
27. Postal Service Workers
28. Receptionists, Library Assistants, or
Hotel Clerks
29. Secretaries or Administrative Assistants

Professional and Related

30. Actuaries, Computer Programmers, Mathematicians, or Statisticians
31. Aerospace, Mechanical, Electrical, Civil, or Industrial Engineers
32. Architects, Surveyors, or Cartographers
33. Artists, Designers, Illustrators, or Web-site Designers
34. Court Reporters
35. Doctors, Physician Assistants, or Nurses
36. Drafters or Engineering Technicians
37. Educators
38. Entertainers, Performers, Professional Athletes, or Related Occupations
39. Judges, Lawyers, or Paralegals
40. Media Communicators, Announcers, or Photographers
41. Writers, Editors, or Journalists

Service
42. Barbers or Cosmetologists
43. Building and Grounds Maintenance Personnel
44. Chefs, Cooks, Servers, and other Food-Service Personnel
45. Child-Care Workers
46. Correctional Officers
47. Firefighters, Fitness Experts, or Personal Trainers
48. Health Care Support Personnel
49. Park Rangers, Travel Agents, or Other Recreation Industry Personnel
50. Personal and Home Care Aids
51. Police Officers or Detectives
52. Private Detectives or Investigators
53. Security Guards or Gaming Surveillance Officers

Farming and Related

54. Botanists or Researchers
55. Dairy Workers
56. Farmers
57. Farmhands or Ranch Hands
58. Forestry Workers or Forestry Firefighters
59. Shepherds, Sheep Herders, or Cattle Ranchers
60. Soil or Fertilizer Specialists
Construction
61. Boilermakers
62. Brick Masons, Block Masons, or Stonemasons
63. Carpenters
64. Carpet, Floor, And Tile Installers or Finishers
65. Cement Masons, Concrete Finishers, or Pavers
66. Construction Equipment Operators
67. Construction Laborers
68. Construction or Building Inspectors
69. Drywall or Ceiling Tile Installers
70. Electricians
71. Elevator Installers or Repairers
72. Glaziers
73. Hazardous Material Removal Personnel
74. Insulation Workers
75. Painters and Paperhangers
76. Pipe Layers, Plumbers, Pipe Fitters, or Steamfitters
77. Plasterers or Stucco Masons
78. Roofers
79. Sheet-Metal Workers
80. Structural or Reinforcing Iron and Metal Workers

Sales
81. Cashiers
82. Counter or Rental Clerks
83. Demonstrators, Product Promoters, or Models
84. Insurance Agents
85. Real Estate Brokers or Sales Agents
86. Retail Salespeople
87. Sales Engineers
88. Sales-Worker Supervisors
89. Securities, Commodities, or Financial Services Sales Agents
90. Wholesale and Manufacturing Sales Representatives

Installation and Related

91. Aircraft or Mobile Equipment Mechanics, Installers, or Repairers
92. Automotive Body Repairers, Mechanics, or Technicians
93. Coin, Vending, or Amusement Machine Servicers and Repairers
94. Computer, Automated Teller, or Office Machine Repairers
95. Diesel Service Technicians or Mechanics
96. Electrical Installers or Repairers
97. Heating, Air Conditioning, or Refrigeration Mechanics or Installers
98. Heavy Vehicle or Mobile Equipment
Service

99. Technicians or Mechanics

100. Home Appliance Repairers
101. Radio or Telecommunications Equipment Installers or Repairers
Production
102. Assemblers or Fabricators
103. Bookbinders or Bindery Workers
104. Dental Laboratory Technicians
105. Food Processing Personnel
106. Jewelers or Precious Stones Workers
107. Metal or Plastics Workers
108. Power-Plant Operators, Distributors, or Dispatchers
109. Prepress Technicians or Workers
110. Printing Machine Operators
111. Semiconductor Processors
112. Stationary Engineers or Boiler Operators
113. Textile, Apparel, or Furnishings Designers or
114. Assemblers
115. Tool and Die Makers
116. Water or Liquid Waste Treatment Plant Operators
117. Welding, Soldering, or Brazing Workers
118. Woodworkers or Furniture Producers

Transportation
119. Aircraft Pilots or Flight Engineers
120. Air Traffic Controllers
121. Bus Drivers
122. Material-Moving Personnel
123. Rail Transportation Engineers, Conductors, or Workers
124. Taxi Drivers or Chauffeurs
125. Truck Drivers or Sales Personnel
126. Warehouse or Weigh-Station Personnel
127. Water Transportation Personnel

Information Systems
128. Systems Analyst
129. Chief Information Officer
130. Systems Designer
131. IT Auditor
132. Database Administrator
133. IT Consultant
134. Programmer

Insurance and Risk Management

135. Insurance Analyst
136. Insurance Consultant
137. Risk Management Consultant
138. Pension and Provident Fund Administrator
139. Insurance/Reinsurance Broker
140. Medical Aid
 141. Health Insurance Advisor
142. Risk Funds Investor
143. Risk Manager

Economics
144. Economist
145. Economic Consultant
146. Economic Journalist
147. Economic Researcher

Finance
148. Financial Advisor
149. Financial Director
150. Investment Analyst
151. Merchant Banker
152. Portfolio Manager
153. Stock Broker
154. Finance Journalist
155. Finance Researcher

Marketing
156. Advertiser
157. Brand Manager
158. Marketing Director
159. Marketing Strategist
160. Market Researcher
161. Sports Marketer

Become A Career Expert

Dream of becoming an expert in your area of profession. Make sure your name comes to mind when people need
someone in your area of profession.
Consider the following
❖ Personal Branding
❖ Education and Training
❖ Experience
❖ Recognitions and Awards
❖ Networking
 Plan

Chapter 5
Business Plan
The way to get started is to quit talking and begin doing.
-Walt Disney

You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.
-Zig Ziglar
Small businesses, you can give them capital,
but what they often need as much is mentoring,
advice and help with their business plan.
-Karen Mills.

My African Dream Business Plan

It is time to put your business plan together. This is your map for the future. It will help you summarize and share
your African dream.

Business Plan Template

The African Dream (TAD) Business Plan Template consists of ten (10) parts. I recommend completing each part
of the business plan. This is a general model, suitable for both product and service business. You can customize it
to fit your needs. The TAD Business Plan Template provides leading topics, questions, and suggestions in each
part to guide you through the different aspects of your business that need to be considered.
Once you complete your business plan, be sure that key stakeholders review it. Business plans are not static. They
will change as your business evolves and the business environment changes around you.

BUSINESS PLAN

Business Name
__________________________________

Your Name
__________________________________

Registration No.
___­­_________________________

Nature of Business
(Product or Service)

__________________________________

Date
___________________
Part 1: The Business Profile
What is your African Dream Business Idea?
(Part 1.1) Define your African dream business idea.
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Business Summary
Description of My Business/Organization
(Part 1.2) Describe your product or service.
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Vision
(Part 1:3) The vision of the business may state where the business would be about ten years from now.
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Mission
(Part 1:4) Describe convincingly that you are passionately committed to your new business and have the realism
to make inevitable hard choices.
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Part 2: Keys to Success

The Needs/Problems
(Part 2:1) Describe how your product or service addresses a customer need or want. It may include emotional
attachment. That is something that would make customers crave for more.
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The Feature
(Part 2:2) Describe the feature(s) that sets your business apart or is marked by consumer need. May include
competitive pricing, excellent customer service, on time delivery, 24/7 service, durability, or portability.
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The Value
(Part 2:3) Describe the value to the customer need. It may include fulfilling an emotional attachment. That is
something that would make customers crave for more.
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Part 3: Key Success Factors (SWOT Analysis)

SWOT Analysis: Identify its internal strengths and weaknesses, as well as its external opportunities and threats.
These are factors that contribute or inhibit to the accomplishment of a business mission, its goals and objectives.
Strengths: What characteristics of your business give you an advantage over others?
Weaknesses: What characteristics place you at a disadvantage?
Opportunities: What events could benefit the business?
Threats: Are there any elements in the environment that could harm the business?

Strengths Weaknesses
(Positive Internal (Negative Internal
Factors) Factors)

Opportunities Threats
(Positive External (Negative External
Factors) Factors)
(Part 3:2) The following table might help you organize the factors in each area:
SWOT Opportunities Threats
(External, (External,
Positive) Negative)

Strengths Strength Strength

(Internal, Opportunity Threat Factors
Positive) Factors
How can you
Which of the use the
business business
strengths can strengths to
be used to minimize the
maximize the threats you
opportunities identified?
you identified?

Weaknesses Weakness Weakness

(Internal, Opportunity Threat Factors
Negative) Factors
How can you
What action(s) minimize the
can you take to business
minimize the weaknesses to
business avoid the
weaknesses threats you
using the identified?
opportunities
identified?

(Part 3.3): List the key success factors that your business must possess if it is to be successful in its market
segments. Write down your remarks.
 Key Success Factor How Your Company
Rates
E.g.: Friendly Customer Low 1 2 3 4 5 6 7 8 9 10 High
Service
1. Low 1 2 3 4 5 6 7 8 9 10 High
2. Low 1 2 3 4 5 6 7 8 9 10 High
3. Low 1 2 3 4 5 6 7 8 9 10 High
4. Low 1 2 3 4 5 6 7 8 9 10 High
5. Low 1 2 3 4 5 6 7 8 9 10 High
Remarks:

Part 4: Management and Staff Summary

Work Experience/Education/Training
(Part 4.1) Describe yourself, including your education, your work experience in the business you plan to start.
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Skills/Talent
(Part 4.2) Identify your skills and knowledge, which will be required in your business.
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Accomplishment/Strengths
(Part 4.3) Identify your strength or accomplishment.
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Part 5: Market Research

The Market Summary
(Part 5.1) What is the nature of the market? Identify the demand, opportunities and challenges of the industry.
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The Industry Background

(Part 5.2) Is the market for your product or service growing or shrinking?
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The Customer Profile

(Part 5.3) Identify who your potential customers are, what they are willing to buy, and how much they are willing
to pay. It may be necessary at this stage to create a niche instead of competing head on with existing big
businesses.
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To create a niche, you segregate the market and select the one that will give you most profit. That becomes the
target market.
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The Competitor Profile

(Part 5.4) Identify competitors, their location, their strengths and weaknesses.
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Part 6: Opening & Market Strategy

Identify, develop, and refine your marketing strategy using the four P’s:
Describe your overall marketing and sales strategy including how you plan to get and retain customers.
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The Product or Service

(Part 6.1) What customer need or expectation will your product or service satisfy?
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The Sourcing
(Part 6.2) Identify how your business gets the raw materials and products needed to deliver its finished product to
its customers.
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The Pricing
(Part 6.3) Explain the unique qualities or circumstances concerning your product or service that will enable you to
maintain profitable pricing.
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The Place of Business

(Part 6.4) Where will you sell products or services?
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The Promotion
(Part 6.5) Describe your plans and budget for advertising and promoting your business, including sign or banners,
flyers or advertisements, media channels, and other means of targeting existing and potential customers.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

E-Commerce
(Part 6.6) Describe in detail how you plan to use the Internet in marketing your product or service, e.g.: Social
Media.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

Section 7: Financing
Financing Strategy
(Part 7.1) Provide a chart or spreadsheet showing all the sources of your start-up capital. Explain any government
assistance or loan programs you intend to apply for.

Start-Up Costs
(Part 7.2) State the required capital to begin your operation.

Start-Up Costs Cost Owner

contribution
E.g.: Equipment

Inventory

Advertising

Cash

Other

Total one-time start-up

costs
Owner contributions

Monthly Expenses
(Part 7.3) Put together business monthly expenses.

Monthly Expenses
E.g.: Salary
Supplies
Rent
Utilities
Cash (Loan Payment)
Other
Total monthly expenses

Estimated number of months needed to find

customers and get established

Total start-up funds (_months’ monthly

 expenses + one-time start up cost)
Total loan amount (start-up costs minus
owner contributions)

Business Financing
(Part 7.4) You need to raise money to invest in the business, e.g.: Personal Saving, Cash from Family and Friends,
Equity Financing, Debt Financing, etc.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

Sales Forecast
(Part 7.5) Estimate when and how cash will flow in and out of your business, and make a 3-year average sales
forecast.
Year Unit Average Weekly Annual Annual Annual
Sales Sales Gross Gross Expenses Profits
Per Income Income
Week (Sales (52
Per Weeks)
Week X
Avg.
Sale)
1

Prepare a cash flow projection and pro forma income statement. If applicable, show how funds will be used to
repay lenders. Be conservative in your forecasts. List your referrals for lending institutions (your accountant, etc.).

Section 8: Income and Expense Log

(Part 8.1) Track business income and expenses daily, weekly and monthly. Without proper records, a business can
fail. Keeping accurate records of money that you take in and spend should be a regular commitment.

Example:

Income & Expense Log

 Date Description Expense Income Cash
Balance
My starting cash balance (or ending balance from the 150
previous page), e.g.: jkd
Monday Sold 3 15 165
bread
Tuesday Paid rent -12 153

My ending cash balance for this page. (continue on

next page if needed)
My total expenses &
income

Section 9: Licenses and Permits

(Part 9.1) Make a comprehensive list of all licenses and permits you will need to do business in your area.

Your list should include the following:

 Business Name and Registration
 Local licenses, permits, and certifications needed to do business in your area (e.g. sales permit,
safety certifications, employer identification number, etc.)
 International and national intellectual property protection through trademark, copyright, and
patents.

Section 10: Home Based Business Issues

The Home-Based Business Time Commitment
(Part 10.1) Describe if the business will be a part-time or full-time activity for you. Be specific about how many
hours you will be able to commit to the business and when.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

Factors in Selecting the Business

(Part 10.2) Describe your considerations for selecting your home business and include:

1. Why will the business work as a home-based business?

2. How do you plan to market and sell your goods or services? In person? On the Web?
3. Are there any applicable legal restrictions to using your home for a business, for example, special
zoning or licensing restrictions?
 Identity

Chapter 6
Business Registration
First, you jump off the cliff and you build your wings on the way down.
-Ray Bradbury

The journey of a thousand miles begins with one step.

- Lao Tzu

Registering the Business

Business registration is the act of incorporating a company under a particular authority. It is an important stage that
is just as crucial as obtaining a business license. It is a necessary legal process and entity that must be conducted
within most countries.

Below is a detailed summary from the International Finance Corporation, which is part of the World Bank. It
provides an entrepreneur a step by step guide of the procedures, time, and cost they have to go through to register a
new business in Ghana. Remember, other countries may have different requirements that you may need to
research.
 Steps Procedure Time to Complete and
Associated Costs
1. Acquire a Tax 2 days on average
Identification Number
Agency: Registrar-General
Department or Ghana No charge
Revenue Authority

2. Check for availability of 1 day

company name and submit
company documents to
obtain the certificate of There are charges
incorporation
Fees are the following:
Agency: Customers Service
- Name search
Office of the Registrar
General's Department - Name reservation
- Complete set of
Incorporation forms
- Registration fees
- Certification of
regulations (assuming 3
certificates)
3. A Commissioner of Oaths 1 day (simultaneous with
authenticates forms previous procedure)
required for the certificate
to commence business.
There are charges
Agency: Commissioner of
Oaths
4. Obtain from the Registrar- 2 days (simultaneous with
General Department the previous procedure)
certificate to commence
business

Agency: Registrar-General There are charges

Department

5. Deposit paid-in capital in 1 day

an account
Agency: Bank No charge

6. Apply for business licenses 7 days

at the Metropolitan
Authority There are charges
Agency: Metropolitan
Authority

7. Inspection of work 1 day (simultaneous with

premises by the previous procedure)
Metropolitan Authority

Agency: Metropolitan No charge

Authority
8. Apply for social security 1 day
Agency: Social Security No charge
Office
 Seed

Chapter 7
Funding
Let me remind you that credit is the lifeblood of business, the lifeblood of prices and jobs.
-Herbert Hoover

A bank is a place that will lend you money if you can prove that you don't need it.
-Bob Hope

Accessing capital to start a business can be a daunting process, especially for entrepreneurs who start out with a great idea
but have no real familiarity with the business world.
-Gavin Newsom

Funding

Funding is the act of providing financial resources, usually in the form of money or capital to be invested in a
business. Funding is one of the important areas in starting and growing every business. It is often said coming up
with a business idea is just half the startup challenge. Getting the capital is another challenge that stops most start-
ups from pursuing their African dream.
Most often when I chat with young people, 80% complain about their job and how much they hate it. When I ask
them why they don’t start their own business, the popular answer is capital.
Although capital is the life blood of every business, it’s not often the most important element for a business to
succeed. The most important thing in my view is innovation, a proven business concept, and execution.
Most of the success stories of entrepreneurs are people who started with little or no capital. These are
entrepreneurs who started their businesses from humble beginnings. Don’t think that you need a lot of capital. Start
with a little and grow with the available resources to you.

Banks are useful institutions for helping and growing businesses, but they tend to show up when you’ve proven
that your business makes a lot of profits. If you really want to live your African dream and start your dream
business, you will find a way to make it happen. If not, you’ll have many excuses to give.

Acquiring Capital
There are multiple ways to raise capital, and the very first option starts with you. Financing a business is very
challenging, and if you're not willing to invest in yourself, how can you expect anyone else to support you? Many
successful entrepreneurs who believed in their ideas put nearly all their savings into their small business before
others come in to support.

How are you going to raise that startup capital?

Personal Assets
Consider using your own savings, investments, and other personal assets. It’s the least expensive source of
funding. If the business fails, you'll end up losing your own money, rather than an investor's.

Family and Friends

Entrepreneurs should look for family members and friends who might be willing to invest in a business startup.

Angels
After using your own investments and asking relatives and friends to invest in your business startup, you can also
consider private investors (or angels). They are wealthy individuals, who invest in business start-ups in exchange
for equity in the organization or for nothing in return. Angels can be really difficult to locate.

Government and International Small Business Programs

Many government assistance programs exist for small businesses. You can also apply to take advantage of
international programs. All you have to do is to ask and research for them. Browse a list of top small business
funding programs to find out what your business can leverage. One example in Ghana is the Skills Development
Fund (SDF)

Crowdfunding
This is a less orthodox approach. It wasn't an option for businesses a decade ago. It is the online "crowd"— that is,
the global population of Internet users. This is another great platform to share your business idea for support. Do
your research and select a reputable company with a great success rate. Example of crowdfunding sites are
Kickstarter, Gofundme, and Indiegogo.

Lending Groups
Loans are given to individual borrowers. Borrowers receive loans based on contributions, past performance, credit
histories, the viability of business propositions, and references. To encourage repayment, borrowers provide
collateral and co-signers.
Banks, Microfinance, and Traditional Lenders
These specialize in providing small loans and other financial services with collateral or sometimes high-interest
rates.

Partnership
Partners are people willing to invest their money, time, and talent for the percentage of the business. Before
entering into any partnership arrangement, you will need to set very clear expectations, especially in the area of
personal control over operations and of sharing profits.

Investors
Investors are people willing to invest their capital in order to own part of the company. Most of these investors are
people who have capital and want to use their wealth to make more money.

The primary challenge of equity financing (investors contribute money to help finance the business) is that the
entrepreneur must give up some or perhaps most of the ownership in the business to others. Most entrepreneurs are
likely to give up more equity in their business in the start-up phase than in any other. As the saying goes “50
percent of something is better than 100 percent of nothing”.

Greatness and Success

 Chapter 8
Success Starts Now
No amount of reading or memorizing will make you successful in life. It is understanding and application of wise thought which counts.
-Bob Proctor

Many people die with their music still in them. Why is this so? Too often it is because they are always getting ready to live.
Before they know it, time runs out.
-Oliver Wendell Holmes

Everyone who got where they are had to begin where they were.
-Richard L. Evans

Success Story

One of my favorite TV commercials was ‘Johnnie Walker'. It features self-made Prince Kofi Amoabeng who
traces his journey from humble beginnings and encourages others in Africa to 'Keep Walking'.
This is the transcript of it, “In life, I have learnt that it is important to step forward. My business would not exist
today if I had not. I had nothing but the clothes on my back and one pair of shoes. People said: “He will trip and
fall”, and I replied, I’d rather step forward and fail, than live with the failure of standing still. In the journey of
life, you will be defined by the amount of times you step forward along the way…”
Today we celebrate the success stories of successful entrepreneurs, such as Prince Kofi Amoabeng, founder of UT
Bank, Dr. Alhaji Asoma Banda, renowned entrepreneur, and Aliko Dangote, Africa's richest man, just to name
few.

I encourage you to read more stories about successful African entrepreneurs who have lived the African dream and
inspire us to do the same.

The 10 D’s of Entrepreneurship

Every morning when I wake up, I make up my mind
to solve as many problems before retiring home.
– Aliko Dangote

The 10 D’s of Entrepreneurship were first characterized by William Graves, author of the Portable MBA in
Entrepreneurship.
The 10 D’s are the ten key characteristics that most entrepreneurs tend to possess. If you dream of becoming an
entrepreneur or turning your idea into a business on your own, you might want to consider whether or not you
possess these qualities.
Dream: Entrepreneurs have a vision of what the future could be like for them and their businesses. And, more
importantly, they have the ability to implement their dreams.
Decisiveness: They don’t procrastinate. They make decisions swiftly. Their swiftness provides a key factor in their
success.
Doers: Once they decide on a course of action, they implement it as quickly as possible.
Determination: They implement their ventures with total commitment. They seldom give up, even when
confronted by obstacles that seem insurmountable.
Dedication: They are totally dedicated to their business, sometimes at considerable cost to their relationships with
their friends and families. They work tirelessly. Twelve-hour days and seven-day work weeks are not uncommon
when an entrepreneur is striving to get a business off the ground.
Devotion: Entrepreneurs love what they do. It is that love that sustains them when the going gets tough. And it is
love of their product or service that makes them so effective at selling it.
Details: It is said that the devil resides in the details. That is never more accurate than in starting and growing a
business. The entrepreneur must stay on top of the critical details.
Destiny: They want to be in charge of their own destiny rather than depend on an employer.
Dollars: Getting rich is not the prime motivator of entrepreneurs. Money is more a measure of their success. They
assume that if they succeed they will be rewarded.
Distribute: Entrepreneurs distribute the ownership of their businesses with key employees who are critical to the
success of the business.
How many D’s of Entrepreneurship do you match?

The Time to Act Is Now!!!

Success will not wait. If I delay, success will become wed to another and lost to me forever. This is the time. This is the place.
I am the person.
Og Mandino

I will act now. I will act now. I will act now.

Henceforth, I will repeat these words each hour, each day, every day, until the words become as much a habit as
my breathing, and the action which follows becomes as instinctive as the blinking of my eyelids.

With these words, I can condition my mind to perform every action necessary for my success.

I will act now. I will repeat these words again and again and again.

I will walk where failures fear to walk.

I will work when failures seek rest. I will act now, for now, is all I have.

Tomorrow is the day reserved for the labor of the lazy. I am not lazy.

Tomorrow is the day when the failure will succeed. I am not a failure. I will act now.

The Man in the Arena (Abridged)

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of
deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is
marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because
there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great
enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the
triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place
shall never be with those cold and timid souls who neither know victory nor defeat.
Theodore Roosevelt (1858-1919)

Create An African Dream Vision Board

The best way to achieve your goals is to keep them top of mind, so you’re always looking for ways to move yourself closer to them –
and a vision board is the perfect tool to help you do that.
-Jack Canfield

The Law of Attraction

An African dream vision board is probably one of the most valuable visualization tools you can create to get you
closer to your goals. If you have read the book or watched the movie “The Secret” by Rhonda Byrne, you will
have an idea of what I mean by vision board. It explains a new thought philosophy, the law of attraction. The law
of attraction is the belief that, depending on their thoughts, people bring positive or negative experiences into their
life. In simple words, it is the ability to attract into our lives whatever we are focusing on, meaning that your focus
can have an intense impact on what happens to you.
Now, the African dream vision board is to help you achieve this law of attraction. It is a tool or a map of your
future. It is a space you create that can either be private or sacred to define your goals and dreams. You design it to
inspire and help you on a daily basis to create a visualization for the future you desire. I have tried it, and I
recommend it to you.
Why not make one for your African dream journey?

3-Step Process for Making African Dream Vision Boards:

Steps 1
Make a list of goals you’d like to achieve in your life.
Steps 2
Cut out images from magazines that represent your goals and inspire you.
You may need the following:
❖ bundle of old magazines
❖ thumbtacks or pins
❖ a poster board or cork board
❖ scissors
Step 3
Display your vision board somewhere you’ll see it every day.
 Empowerment

Chapter 9
Empowering Others
If your actions create a legacy that inspires others to dream more, learn more, do more and become more,
then, you are an excellent leader.
-John Quincy Adams

If you would thoroughly know anything, teach it to others.

-Tyron Edwards

If you think you’re too small to have an impact,

try going to bed with a mosquito in the room.
-Anita Roddick

Empower Yourself by Empowering Othersrs

I want to encourage you to read this book over and share it. Teach these principles to others. When you lift others
up, they will lift you up. Take note and highlight the things that are most important to you, and revisit what you
have highlighted.
Help Us Start a Movement
I envision an Africa where all people believe in themselves and in their abilities, an Africa where all are
empowered to reach their full potential in the pursuit of freedom, virtue, entrepreneurship, and self-reliance.

Presently, Unique Generation Africa (UGA) conducts these unique programs to help people help themselves:

 Entrepreneurship Training
 African Dream Academy
 Self-Reliance and African Dream Club

My Commitment
Don't quit. Suffer now and live the rest of your life as a champion.
-Muhammad Ali

Are you ready to commit to living your African dream? If your answer is yes, now is the time to move from
thinking to acting. Make a commitment now.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
 Additional Resources

Afterword
Believe nothing, no matter where you read it, or who said it, even if I have said it, unless it agrees with your own reason
and your own common sense.
-Buddha

Thank you for reading my book. I hope that you have gained insight into how to live your African dream. I would
like to hear from you and how this book has helped you start and grow your dream. I also hope to meet you
someday. If you have the book with you, you can show me how you took notes and highlighted your areas of
interest.
Also, visit our websites, because we will upload examples, templates, and other resources for your use.
www.uniquepath.org
www.theafricandreams.org
To support our cause, you can contact us on
(+233) 0243779468
See you at the top, and together, let’s live the African dream.
Joseph Kwame Duku
[email protected]

AFRICAN DREAM SEMINARS

AND
SELF-RELIANCE WORKSHOP
All successful people share one powerful characteristic: Living their dream. And like you, their desire for personal
development has compelled them to seek out the most effective resources, the most motivational personal
development seminars and workshops, and the best mentors to help them achieve their goals and take control of
their life.
The African Dream Seminars and Self-Reliance Workshop is ideal for groups such as
 Students and educators
 Small-business owners
 Entrepreneurs and Unemployed
 Work-at-home employees
 Government employees
 Managers and executives
 Trade association members
 Independent sales professionals
 Nonprofit employees and managers
 Professional practitioners and their staff
 Corporate workgroups and new hires
 School business officials and administrators

SUGGESTED READING AND ADDITIONAL RESOURCES FOR

GREATNESS AND SUCCESS

Best Entrepreneur Books

1. Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson.
2. Go Big or Go Home, by Will Hobbs.
3. Street Smarts: All-Purpose Tool Kit for Entrepreneurs, by Norm Brodsky.
4. The 4-Hour Workweek: Escape 9-5 Live Anywhere, and Join the New Rich, by Timothy Ferriss.
5. Startup Nation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster
Business, by Jeff aid Rich Sloan.
6. The Big Book of Small Business: You Don't Have to Run Your Business, by the Seat of Your Pants by Tom
Gegax.
7. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy
Kawasaki.
8. The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up In Business, Even If You Are At
The End Of Your Roll, by Mike Michalowicz.
9. Go it Alone! The Secret to Building a Successful Business on Your Own, by Bruce Judson.
10. Flying Solo: How to Go it Alone in Business, by Robert Gerrish and Sam Leader.
11. Purple Cow: Transform your business by Being Remarkable, by Seth Godin.
12. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business, by Clayton
M. Christensen.
13. The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform your Career, by Reid Hoffman.
14. The Lean Start-up: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful
Businesses, by Eric Ries.
15. Great by Choice: Uncertainty, Chaos, and Luck-- Why Some Thrive Despite Them All, by Jim Collins.
16. Usually Excellent: The Necessary Nine Skills. Required for the Practice of Great Leadership, by John
Hamm.
17. Do the Work, by Steven Pressfield.
18. Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, by Peter Sims.
19. Everything is Obvious: Once You Know the Answer, by Duncan J. Watts.
20. The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, by Jeff Dyer, Hal Gregersen, and
Clayton M. Christensen.
21. Poke the Box, by Seth Godin.
22. Anything You Want, by Derek Sivers.
23. The Personal MBA: Master the Art of Business, Josh Kaufman.
24. The Element: Why Finding Your Passion Changes Everything, by Ken Robinson and Lou Aronita
 25. Steve Jobs, by Isaacson.
26. Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours, by Marc Nager and
Franck_Nouyrigat.
27. The Ultralight Startup: Launching a Business without Clout or Capital, by Jason Baptiste.
28. The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You,
by Jack Covert.
29. Good to Great, by Jim Collins.
30. Rich Dad, Poor Dad, by Sharon L. Lechter and Robert T. Kiyosaki.
31. How to Win Friends and Influence People, by Dale Carnegie.
32. Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical, and
Financial Destiny, by Anthony Robbins.
33. The Magic of Thinking and Big, by David J. Schwartz.
34. Think and Grow Rich, by Napoleon Hill.
35. The Tipping Point, by Malcom Gladwell.
36. Crush It! Why NOW is the Time to Cash-in on Your Passion, by Gary Vaynerchuk.
37. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W.
Chan Ki and Renee Mauborgne.
38. All You Can Do Is All You Can Do But All You Can Do Is Enough!, by A. L. Williams. New York: Ivy Books.
39. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael
Gerber. New York: Harper Business.
40. E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company, by Michael Gerber.
New York: Harper Business.
41. Mastering the Rockefeller Habits, by Verne Harnish. New York: Select Books.
42. 1001 Ways to Reward Employees, by Bob Nelson. New York: Workman Publishing.
43. The One Minute Manager, by Kenneth Blanchard and Spencer Johnson. New York: Berkley Books.
44. Start Small, Finish Big: Fifteen Key Lessons to Start—and Run—Your Own Successful Business, by Fred
DeLuca with John B. Hayes. New York: Warner Books.
45. The Success Principles, How to Get from Where You Are to Where You Want to Be, by Jack Canfield.
46. The Alchemist, by Paulo Coelho.
The Author
Give a man a fish and you feed him for a day;
teach a man to fish and you feed him for a lifetime.
-Maimonides

But seek ye first the kingdom of God, and his righteousness;

and all these things shall be added unto you.
-Matthew 6:33

And now, after the many testimonies which have been given of him, this is the testimony, last of all, which we give of him: That he lives!
-Doctrine and Covenants 76:22

Joseph Kwame Duku-JKD is a Social Entrepreneur, Business Startup Coach, Author, a Farmer, Self-Reliance
Consultant, and a Motivational Speaker.
JKD is a former Missionary of the Church of Jesus Christ of Latter-day Saints who served for two years in Nigeria
and loves the gospel of Jesus Christ. He is humbly married to Priscilla Otemaa Duku, and they currently live in
Accra, Ghana.
JKD is currently majoring in Applied Business Management, at Brigham Young University, Idaho (USA). He
holds a diploma in Business Studies and certificates in “Starting and Growing My Business”, Self-Reliance
Foundation, Academic Start, and Entrepreneurship in different institutions.
JKD also runs two companies: Unique Services, a cutting-edge handmade design, printing and secretarial services,
and AgriNutrition Farms, a sustainable agribusiness that focuses on the environment and organic practices. He has
many years of small business startup experience.
JKD is the founder and CEO of Unique Generation Africa (UGA), a not-for-profit organization aimed at
empowering The African Dream awareness, which is to inspire all Africans to believe in themselves and in their
abilities and to be empowered to reach their full potential in the pursuit of freedom, virtue, entrepreneurship, and
sustainable living.
JKD conducts one-day and weekend seminars and workshops that focus on living the African Dream, Sustainable
Living, and Success and Greatness Principles. His trainings are designed for students, business people, managers,
entrepreneurs, salespeople, sales managers, managers, educators, counselors, coaches, consultants, churches,
ministers, and others who are interested in maximizing their personal and professional success.
To find out more about JKD’s workshops, books, audio and video training, or to inquire about JKD availability as
a speaker or trainer, you can contact his office at:
Unique Generation Africa
Dansoman, Accra, Ghana
Phones: +233 243 779 468 and +233 302 328196
www.uniquepath.org
www.theafricandreams.org
[email protected]
 WORKS CITED
Note: Many of these works are available online
https://www.scu.edu/mobi
https://www.entrepreneur.com
http://www.bplans.com
https://en.wikipedia.org/wiki

http://www.oprah.com/app/career.html
https://www.lds.org/bc/content/ldsorg
https://www.ldsjobs.org/ers
http://www.jackcanfield.com/success
https://www.accenture.com/us-en/careers

https://www.800000hrs.org

http://www.doingbusiness.org/data/exploreeconomies/ghana/starting-a-business

http://mdi.com.pk/entrepreneurship

The parable is inspired by “From Here to There: My Path to Self-Reliance," by the church of Jesus Christ of
Latter-Day Saints and "One Minute Sales Person,” by Spencer Johnson, with Larry Wilson.
Fable of the Gullible Gull,” Reader’s Digest, Oct. 1950, p 32.

Journal Notes
Life is like a combination lock; your job is to find the right numbers, in the right order, so you can have anything you want
-Brian Tracy.

My Journal
As you begin your African dream journey, you might want to keep a journal of your progress and challenges. This
allows you time to reflect on where you have come from and where you are going. Keeping a journal is proven to
have a long-term positive effect on happiness, satisfaction, and fulfillment.

Journal Note
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Note Title: ________________________________________________________

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