EXECUTIVE PROGRAMME IN

DIGITAL MARKETING
18 WEEKS | ONLINE
DARE TO DISRUPT WITH DIGITAL MARKETING
Programme Summary
Executive Programme in Digital Marketing

Institute Name Programme Duration Fee Learning Mode Weekly Effort

IIM Indore 18 Weeks INR 1,05,000 + GST Online Recorded Lectures 4 – 6 hours of weekly
commitment

Payment Options Eligibility Certificate

Basic Instalment Plans Minimum Graduate or Diploma IIM Indore will award a certificate of
Holder (10+2+3). successful completion to
participants who complete the
programme successfully with 70%
of the score in evaluation.

Learning Experience

Learn from leading IIM Indore Learn from a capstone project Get the prestigious IIM Indore Certificate
faculty and industry experts of Completion

Frequently Asked Questions

Are there any live sessions with a faculty member from the institute in this course?
Yes, the programme includes a one-hour live session with IIM Indore faculty members. All other lectures are pre-recorded and accessible online
at your convenience.

What is the role of the Programme Leader? Are they institute faculty?
The Programme Leaders are industry experts and not IIMI faculty members. The Programme Leaders will clear your doubts,
offering practical advice.

Who grades/ gives inputs on the assignments and projects?

Programme Leaders from Emeritus design and grade the assignments and projects.

Is there a qualifying mark/ grade to get the final certification in this course?
Yes, to successfully complete the programme and receive a digital certificate of completion, participants must score a minimum of
70% in the required activities, including assignments and the capstone project, view at least 50% of the faculty-recorded videos, and attend
at least 50% of the live sessions.

What if I miss the assignments for a particular week? Can I attempt them later?
Yes, late assignments may be submitted up to one week after the programme concludes, subject to specific conditions.

Which faculty members conduct the live webinars/ online sessions/ doubt-clearing sessions?
IIM Indore conducts live webinars (1 hour only). Online sessions and doubt-clearing sessions are by Emeritus.

Do I receive alumni status from the institute upon completion of this course?
Yes, the Executive Education Alumni Status is available with a membership fee.

Will Emeritus/ Institute help with placement services?

No, direct placement services are not provided. Emeritus offers career guidance and support.

What if I don’t find the course appropriate for me after starting the sessions? Can I seek a refund?
Participants may request a refund on or before the cut-off date, which will be at least 14 days prior to the programme’s start date. Requests
received before this cut-off will be refunded after deducting a ₹5,000 processing fee (taxes non-refundable). No refund will be granted after the
programme begins. If a batch is cancelled or rescheduled by more than a month, a full refund including taxes will be provided. Refunds requested
after the cut-off but before the programme start may be considered on mutual consent, with a deduction of 30% of the programme fee. Approved
refunds will be processed within 14 business days by Eruditus.

Note: This Course Summary is provided only for your convenience. You are advised to refer to the Course Brochure for more information.
OVERVIEW
The marketing world has undergone a huge transformation. The
prevalence of new technologies and the increasingly digital savvy
consumer have altered how marketers acquire, engage, and keep STARTS ON
customers. How do modern customers get information, make
September 25, 2025
decisions, and want to be engaged? How can modern marketers
continue to win consumers and grow in a digital world?
IIM Indore’s Executive Programme in Digital Marketing will enable DURATION
participants to:
18 WEEKS
Reimagine marketing in the digital age to create change and
sustain growth.
Understand the impact of the Internet on consumer expectation
PROGRAMME FEE
and behavior. INR 1,05,000 + GST
Develop a digital marketing strategy using models and processes.
Leverage new technologies to target customers, personalise
content, measure performance, and constantly improve
performance.

61.1% $965 billion

Global digital ad spend is forecast
Digital channels now account for
to rise from $798.7 billion in 2025
61.1% of total marketing spend.
to $965.6 billion by 2028.

(Gartner 2025 CMO Spend Survey) (Oberlo)

WHO IS THIS PROGRAMME FOR?

The Digital Marketing Programme is relevant for any professional seeking to become more relevant,
agile, and competitive in the modern marketing scenario.

Graduates who want to boost their industry-readiness.

Early professionals aspiring to shift to digital marketing roles.

Managers in marketing, sales, brand or communication interested in using digital marketing skills to
increase impact.

Senior managers and leaders keen on reimagining growth by learning about the modern digital customer.

Consultants and entrepreneurs who want to reach new customers.

PROGRAMME DIRECTORS

Prof. Manoj Motiani

Prof. Manoj Motiani has completed his FPM from IIM Ahmedabad and won the IFCI Award for
Best Thesis at IIM Ahmedabad in 2014. He holds a bachelor's degree in Electronics and
Communication from Rajasthan University and an MBA from Xavier Institute of Management,
Bhubaneswar. Prior to his Ph.D., he worked at Aditya Birla Group and Godrej. Prof. Motiani has
presented his paper at the Yale China India Insights Conference in New York. He was also
selected to represent IIMA at the University of Michigan as an AMA Sheth Scholar in 2013.
He has taught courses such as Marketing Management and Service Marketing at NID
(Ahmedabad), IBS (Ahmedabad), and Rajagiri (Cochin) as a visiting faculty member. He has also
conducted sessions in Faculty Development Programmes (FDP), Summer School, and
Management Development Programmes (MDP) at IIMA. His research interests include sales
management, service marketing, and neuromarketing.
Note: Programme Director might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.

PROGRAMME HIGHLIGHTS

Build expertise Competitive advantage

20 hours of pre-recorded Get a certificate from IIM Indore.
video lectures from renowned (Ranked 8th in NIRF, 2024)
IIM Indore faculty.

Balanced learning Acquire critical thinking skills

A combination of strategy and Live webinar by IIM Indore faculty
operations, left and right brain

Highly interactive pedagogy

Combination of recorded lectures,
assignments and quizzes

-This is a self-paced online programme. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a
curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.

-Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading
team. The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

-Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
LEARNING OUTCOMES

Strategise Execute
Learn frameworks to make goals, Know the various channels and platforms
plan campaigns, and reach customers to get your marketing off the ground

Engage Measure
Understand what keeps customers Grasp the science of measuring
engaged between attention and action performance versus plan

Optimise Learn
Know how to continuously improve Get useful insights from leading
performance to increase ROI with industry experts on strategic planning
data and analytics and digital ROI initiatives

360-degree alignment
Modify current business operations to
provide a better online experience

Ignoring digital marketing is like representing your business

without any audience.
-Jason Matthew
VP Research and Digital Marketing, Game Show Network
TESTIMONIALS

The best part of this programme was its practical, hands-on approach to learning social
media marketing. Working with real-world simulations allowed me to gain a deep understanding
of campaign creation, audience targeting, and performance optimization. This experiential
learning bridged the gap between theory and practice, making it both engaging and impactful.
Additionally, the competitive aspect of tracking results added excitement and motivation to
excel.

- Sanket Mhapankar
ICICI Direct
Chief Manager

The content not only benefits digital marketing but also provides a strong framework
for starting a new business or improving an established one.

- Mridul Das
Category Lead
Adidas

I understand that everyone has some level of marketing skill, and I have been trying
to get versed in digital marketing for some time. However, it’s a vast subject, and it’s
difficult to know who the experts are and who can guide you. After going through the
IIMI course, I gained a solid foundation, and I hope this platform will help take me to
greater heights.

- Sudhir Palegar
Branch Manager
HDFC Bank

The programme provided a structured approach to marketing. Even though I do not

come from a marketing background, I was able to understand the subject well
because it was thoughtfully structured and started with the basics.

- Satish Kumar V
CEO
EverestIMS Technologies Pvt Ltd
PROGRAMME MODULES
MODULE 1: Introduction to Marketing Management

Marketing Management: Overview Creation and Communication of Value

Concept of Perceived Value Delivery and Exchange of Value
Needs, Wants and Demand Customer Segmentation and Targeting
Product Life Cycle

MODULE 2: Introduction to Digital Consumers and Digital Marketing

Consumer Positioning The 4Ps of Marketing: Product and Price

Marketing vs. Sales The 4Ps of Marketing: Place and Promotion
Role of Digital Media in Marketing Management The 4Ps of Marketing in Digital Ecosystem
Traditional vs. Digital Marketing The POEM Framework

MODULE 3: Understanding the Customer

Target Audience Gathering Data

Target Selection and Positioning Customer Touch Points and Moments of Truth
Target Audience: Apple iPhone Customer Journey
Customer Profiles and Personas for Digital Customer Journey Map
Why Create a Customer Persona? Customer Journey Map: Example Two
B2B Customer Persona Customer Journey to Marketing Insights

MODULE 4: Search Engines: Organic Search and Keywords

Organic Search and Keywords: Overview Off-Page SEO

Fundamentals of Search Engines Technical SEO
Search Engine: The Process App Store Optimization
Keywords and Keywords Search Competitor Research
On-Page SEO SpyFu: Demo
MODULE 5: Search Engine Advertising

Search Engine Advertising E-Commerce

Role of SEA vs. SEO SEO and SEA Synergy
Keyword Planning Setting up a PPC Account
Creation of Ad Copy Setting up a PPC Account:Demo
Quality Scores
Bidding Strategies

MODULE 6: Display Ads and Targeting

Display Ad Types Targeting Parameters

Display Ad Campaign Setup Remarketing
Video Ads

MODULE 7: Social Media Strategy

Social Media Strategy: Overview Custom and Look-Alike Audiences

Social Networks and Role of Algorithms Social Media Tools
Types of Social Networks AWARIO: Demo
Social Media Audits Setting up campaigns on Facebook: Demo
Social Media Etiquettes Setting up campaigns on Linked In: Demo
Social Media Calendar Setting up a YT Campaign: Demo
Types of Paid Social Media Ad Formats Setting up a Twitter Campaign: Demo
Audience Segmentation and Targeting for
Social Media Ads

MODULE 8: Influencers, Communities and Online Reputation

Influencers, Communities and Online User Generated Content Campaigns

Reputation: Overview Brand Communities
Word of Mouth Marketing Online Reputation Management
Influencer Marketing
Viral Marketing

MODULE 9: Email Marketing and Affiliates Marketing

Email Marketing Basics Best Practices for Emails
Email Service Providers Affiliate Marketing
 MODULE 10: Landing pages, Microsites, and Mobile Apps

Websites & Microsites How to Create Landing Pages?

Landing Pages and Its Sections Mobile Apps
Dissection of Successful Landing Pages

MODULE 11: Digital Marketing analytics: Data Sources

Metrics SEO Analytics

PPC Analytics Video and Display Analytics
Social Analytics Role of AI in Analytics

MODULE 12: Frameworks for Evaluation

Pricing Metrics Unit Economics

ROAS and ROI Customer Portfolio Analysis

MODULE 13: Attribution Issues and Experimentation

What is Attribution A/B Testing and Multivariate Testing

Types of Attribution

MODULE 14: Digital Marketing Strategy Planning, Execution, Assessment,

and Refinement
Digital Marketing Strategy and Its Components Integrated Marketing Communications or IMC:
RACE Framework 6M Framework
AIDA Framework

LIVE WEBINAR

Connect LIVE with IIM Indore’s esteemed faculty for a first-hand look at the course’s learning outcomes.
This interactive session is designed to help you understand the learning approach and maximise your
experience as you prepare to excel in the programme.

CAPSTONE PROJECT

The four week capstone project involves the use of a digital marketing simulation for search, social and
email marketing, which helps apply the learnings of the course and get a hands on experience to: Test
your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch
multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the
programme leaders.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the
participant profile & programme hours.
18-week Async course: 14 weeks/20:05:00 hours of video content + 1 hour of faculty interaction + 4 weeks of Capstone
Live Masterclasses by Industry Experts
Explore how AI and Gen AI are revolutionizing digital marketing through live interactive expert-led masterclasses.

AI & Gen AI in Social Media Marketing and AI & Gen AI in SEO, SEM, Google Analytics
Display Marketing & Meta

AI & Gen AI for Content Creation - AI & Gen AI strategy for Market Research
Websites, LPs, Apps, Emails, Blogs & Strategy
ADDITIONAL CERTIFICATIONS
OFFERED (OPTIONAL)

Note: These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could
change subject to faculty discretion.
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply
any affiliation with or endorsement by them.

CERTIFICATE
IIM Indore will issue the Certificate of Completion if a participant meets the following criteria:
A minimum of 70% in the required assignments
Completion of the capstone (in programmes where capstone projects are added)
A minimum of 50% of the videos must be viewed

Note: all certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.

EXECUTIVE ALUMNI STATUS

On successful completion of the programme, participants will be eligible to apply for the Executive
Education Alumni status offered by IIM Indore. A separate application will be necessary to register.

Current alumni membership plans are as follows:

2-year membership – INR 1,000/- + applicable taxes
Lifetime membership – INR 10,000/- + applicable taxes

Benefits available to Executive Education Alumni:

1) Communication of brochures and newsletters from IIM Indore.
2) Access to the IIM Indore Campus Library (onsite access only).
3) Official email ID of the institute.
4) ID Card
Note:
- Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment
fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
- IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
- Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.
Hands-On Learning with Live Demos

Setting up a campaign on Facebook Setting up a campaign on Twitter

Setting up a campaign on LinkedIn Setting up a campaign on YouTube

AWARIO

Hands-On Learning with Stukent's

Digital Marketing Simternship
Experience the Stukent Digital Marketing Simternship, where you'll
master essential digital marketing skills through real-world
simulation. Here's what you'll learn:

Select and optimize keywords

Create and optimize bids
Organize, create, and optimize search campaigns, ad groups,
and ads
Identify and analyze key performance indicators
Conduct landing page optimization
Organize, create, and optimize interest and remarketing
display ads
Organize, create, and optimize a shopping ad
EMERITUS CAREER SERVICES
15 Recorded sessions and resources in the following categories:
(Please note: These sessions are not live)

Resume & Cover Letter

Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation

Note: -
- IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is
only offered as a service that empowers you to manage your career proactively. The Career Services mentioned
here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the
Career Services mentioned here.

Navigating Job Search LinkedIn Profile

Optimisation

Resume & Cover Interview

Letter Preparation
PROGRAMME DETAILS

PROGRAMME START DATE : September 25, 2025

PROGRAMME FEE* : INR 1,05,000 + GST

Note:
-GST (currently @ 18%) will be charged extra on these components.
*Instalment payment options available.
*Additional convenience charges will be applicable on instalment payments.
*For detailed information on instalment payments reach out to your programme advisor.
- Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.
- The actual programme schedule will be announced closer to the programme start.

ELIGIBILITY PROGRAMME FORMAT

Minimum Graduate or Diploma Holder (10+2+3). Online via Recorded Video Lectures

Participants can submit a colour scanned copy of

either all individual mark sheets or the consolidated
mark sheet, and the degree certificate.

EVALUATION
A mix of written tests, assignments, and online exams will be used to determine the
proficiency of the candidates.

APPLICATION REQUIREMENTS
Your Graduation/Degree:
You can submit a scanned copy of ANY ONE of:
Degree certificate, provisional degree certificate, marks transcript or score transcript, or
mark-sheet and any ID proof and a recent passport sized photograph.

PROGRAMME APPLICATION LINK

Click here to apply to the programme.
Finance options available. Click here to learn more.
For more information, please email at [email protected]
Note: In case a programme session corresponds with a public holiday, the session would be held on the following day.
ABOUT IIM INDORE
IIM Indore is among the 100 global business schools (and the second IIM in the country) to receive the
prestigious Triple Crown in the form of accreditations from EQUIS, AACSB, and AMBA. IIM Indore has
been consistently ranked at the top by various National and International ranking agencies, including
NIRF, QS, and the FT-100 rankings. The institute offers a diverse set of executive education
opportunities, spanning several long-term and short-term courses. With a robust offering of 200+
executive programmes, including specialized courses tailored for the UAE, GCC, and the Middle East,
IIM Indore empowers professionals with globally relevant skills and expertise.

ABOUT EMERITUS
Emeritus is committed to teaching the skills of the future by making high-quality education
accessible and affordable to individuals, organisations, and governments worldwide. It does this by
collaborating with more than 80 top-tier universities across the United States, Europe, Latin America,
Southeast Asia, India, and China. Emeritus' short courses, degree programs, professional
certificates, and senior executive programs help individuals learn new skills and transform their lives,
companies, and organisations. Its unique model of state-of-the-art technology, curriculum innovation;
and hands-on instruction from senior faculty, mentors, and coaches has educated more than 350,000
individuals across 80+ countries.
Apply for the programme here

APPLY NOW

Finance options available

KNOW MORE

For registration and any other information, please get in touch with us at
[email protected]

WhatsApp an Advisor On +918657038243*

*This number does not accept any calls. Please message your queries.

In collaboration with

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of

Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates
under the brand name of ‘Eruditus’ and ‘Emeritus’.