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Annexure: Dear Sir/Madam

Students from the SMT. SARALABEN VASANTBHAI MALAVIYA SCHOOL OF MANAGEMENT-RAJKOT are conducting a project on comparing consumer behavior at organized and unorganized retail stores for consumer durables. They have provided a questionnaire to collect data on demographics, purchasing preferences and habits, brand and store preferences, and satisfaction with services between the two retail types. Respondents are asked to provide information in various categories related to consumer durables.

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Yogesh Patoliya
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58 views

Annexure: Dear Sir/Madam

Students from the SMT. SARALABEN VASANTBHAI MALAVIYA SCHOOL OF MANAGEMENT-RAJKOT are conducting a project on comparing consumer behavior at organized and unorganized retail stores for consumer durables. They have provided a questionnaire to collect data on demographics, purchasing preferences and habits, brand and store preferences, and satisfaction with services between the two retail types. Respondents are asked to provide information in various categories related to consumer durables.

Uploaded by

Yogesh Patoliya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ANNEXURE

Dear Sir/Madam, We are the students of SMT. SARALABEN VASANTBHAI MALAVIYA SCHOOL
OF MANAGEMENT-RAJKOT and presently doing a project on Comparative

analysis of consumer behavior at organized and unorganized retail with special focus on consumer durables We request you to kindly fill the questionnaire below and assure you that the data generated shall be kept confidential.

Gender

Male

Female

Age

Educational Qualification :

10th or below Graduate Others

10+2 or below Post Graduate and above

Area

Occupation

Salaried Retired Student

Self Employed Housewife NRI

1. From where do you prefer to buy consumer durables? Always Organized Retail Always Unorganized Retail

2. Do you compare organized and unorganized retail store while purchasing consumer

durables ? Yes No

3. While purchasing consumer durables, which characteristics of following do you consider? (Rank appropriate, as 1 for the Highest & 5 for the Lowest.) CATEGORY
Durability CTV/LCD/PLASMA Refrigerator Washing Machine Microwave Oven Laptop/Desktop computer Mobiles Music system Air conditioner Camcorder/Digital camera Others Price Characteristics Schemes Technology Service

4. How frequently you change your consumer durables? CATEGORY


Less than a year CTV/LCD/PLASMA Refrigerator 1-3 years 3-5 years 5-10 years More than 10 years

Washing Machine Microwave Oven Laptop/Desktop computer Mobiles Music system Air conditioner Camcorder/Digital camera Others

5. Do you prefer financial schemes to purchase consumer durables? Yes No

6. Would you wait for available discounts for purchase consumer durables? Yes No

If yes, then give details about when you generally go for a purchase. CATEGORY
At Occasions At Festivals During Financial Schemes During Promotional Schemes Others

CTV/LCD/PLASMA Refrigerator Washing Machine Microwave Oven Laptop/Desktop computer Mobiles Music system Air conditioner Camcorder/Digital camera

7. Do promotion schemes change your brand preferences? Yes No

If yes, then which brand you prefer for all consumer durables? CATEGORY
CTV/LCD/PLASMA Refrigerator Washing Machine Microwave Oven Laptop/Desktop computer Mobiles Music system Air conditioner Camcorder/Digital camera
LG VIDEOCON SAMSUNG BPL ONIDA VOLTAS GODREJ OTHERS

8. Do you prefer the Exclusive showroom of a particular company for the brands you purchase consumer durables? Yes No

9. How much you satisfy from their better services in organized retail?

Satisfied Dissatisfied

Highly Satisfied

Dissatisfied

Highly

10. How much you satisfy from their better services in unorganized retail?

Satisfied Dissatisfied

Highly Satisfied

Dissatisfied

Highly

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