This is an explanation of the final business plan, A business should have a unique name, logo, and motto.

For formatting, use Times New Roman, font 12 and 1 line spacing for text. A final business plan will vary from 25 to 50 pages depending on the business activity and creativity of the person. You should do some research work to get some statistics that will show that your business plan is a realistic one. Moreover, a good business plan is also a well-presented business plan. Differentiate title with subtitles Tiles are like, executive summary, the business and the management team which are in red Subtitles are management risks, marketing risks, operating risks, which are bold
and underline. It would be wiser to start every title on a fresh page.

Cover Page
Display Index No., Programme of Studies, and Tutors Name Put your business name, logo, and motto

Table of Contents It would good that you have an introduction of Mauritius as a country doing business, this will show that you have a knowledge of how business are set up in Mauritius and what procedures to adopt, moreover, include some statistics showing SME business in Mauritius,( revenue, size of market, number of SMEs)

I. Executive Summary
A. The Opportunity Can be a problem to be solved or a need to be filled. B. Brief Description of the Business How the business proposes to solve the problem or fill the need C. Source(s) of Competitive Advantage Brief Description of the business model D. The Target Market (One or more segments) E. The Management Team F. Brief Summary of the Financial Projections The amount of capital needed and what the capital will be used for, (if the plan is going to a potential investor/financer) G. Description of Business Needs H. Any exit Strategy for Investors (if the plan is going to investors)

II. The Business

A. The Opportunity Detailed description of the problem to be solved or need to be filled. From idea to Business Opportunity. Describe the opportunities that are available in Mauritius, that is, opportunities for setting up an SME, we can also talk on how competitors product are different from our product, and you can add 1 or 2 statistics to show that the market is really an opportunity to do business. Also, explain why your idea is a business opportunity, for someone who want to open a Lifestyle Physical Therapy and Balance Centre, it will be an opportunity as there is no such clinic or centre in Mauritius that facilitate rapid recovery of neurological dizziness and balance disorders, as well as musculoskeletal disorders. B. The Description of the Business Description of how the proposed business plans to solve the problem or fill the need - Explain also the business will consist of how many persons, how you will do your business, how to market your business, what are the potential market outlets, mention also how your production will satisfy the need in the market, Company history or background - Since it will be a new business, there will no background, but if you are planning to take-over an old business, then you should describe the business details Company Vision, Mission and objectives - Do state your objective, that is, what you want to achieve through the production of your good, for vision, mission and objectives, try to look at big companies, they have a nice vision and mission statement, and a motto with a logo. Objectives can come in the form of values that the company nurture. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction.

Business Philosophy: What is important to you in business?

C. Competitive Advantage Description of the business model - explain which type of business you will have, company, partnership or soletrader, you can also mention what will be your major source of income, you can also state your distribution channel. How the business will create a sustainable competitive advantage - your competitive advantage can be in terms of experience, your labour, your machinery or the innovative item that you are coming with, and how this will capture the market. Moreover, you can mention that the business is more quality oriented and customer oriented.

D. Current Status and Requirements Description of where the business stands today - This is what you have done till now, e.g. you have a building, you have a permit, you have some stocks, you have already done some surveys, its means what you already possess and what you have acquired to start your business Description of what the business needs to move forward you have stated what you have done till now and but in this section you need to state what need to be done, despite having a minimum requirements to start up a business , you may have something that is pending e.g. loans approval, market surveys, results of surveys, purchase of equipment or utilities( electricity, water and waste water)

III. Management Team

A. Management Team Management qualifications/experience - state the qualifications and experience of the manager or owner (it is not for employees) in the business, mention who will form part of the management team, you can also mention on what basis you have recruited your employees, whether they will be permanent workers or will be on a XX months or years of probation Management ability/competences - in this section you should mention about the qualities that you possess, some have very good communication skills, some are the leader type, some are good at coordinating the production process, some have marketing skills, Technical expertise - mention whether you want to recruit or you have already recruited an expert, for e.g., a laboratory expert that will do some testing for your product, vetinerary, graphic designer

B. Board of Directors Number of directors Composition of the board and responsibilities normally a board of directors is formed when it is the case of a company, For the board, you can mention, that it will take decisions about how the funds will be managed, how the assets will be managed, what strategic decisions will be taken,

C. Board of Advisers (if any) Number of advisers Composition of the advisory board it is an optional factor, you can say that you will appoint someone, or its a relative or a friend, you can have , financial advisor, marketing advisor, sales advisor, supply and logistics management advisor, legal advisor, production advisor. But for those doing a partnership business or sole-trader, it will be most suitable to have a board of advisors, this will compensate for the board of companies, here just mention who will form part and what will be the duties of the board, what type of decisions will be taken, decisions can be in form of introducing new packages, seeking new loans, where you need some advice as you dont have the necessary expertise in the field

D. Key Professional Service Providers Law & Accountancy firms Bankers explain what your accountancy firms will do ,how you will deal with your bankers, what services you will require from both the accountancy firm and bankers, For the law firms, it is most appropriate to have it for a company, as it is a more complex structure than the sole trader is, but you can say, you have a friend, a brother or a relative who is a lawyer, that will take be the law advisor

IV. Organisation Structure, Ownership and Intellectual Property

A. Organisational Structure Organisational chart - You need to draw an organisational chart it may take the form below (it is just an example)

Now you should state what are relationships between employees, for e.g. if there is a defect in production, the foreman will report to the production supervisor and the production supervisor will report to the production manager. Then the production manager will inform the foreman through the production supervisor what should be done. If the production manager is not able to take a decision, he may consult his managing director. This is a democratic style adopted in the company, where there is two-way communication. You can also mention it. You can also mention what type of leadership style you will adopt. You can also attach a job description for each employee in your appendix * A job description is a fully detailed report for a specific post in a business

B. Legal Structure Legal form of business - You must say if it is a family business, a company, a trust, an NGO, a private company, a partnership. For all these business, you should state that you would register your business with the relevant ministries and authorities Ownership of the business - You should say who are the owners, there is a difference between owners and managers, you can be an owner and at the same time manager, you can be a manager not an owner, you can be the owner but not the manager, An example is shown below: Name and relationship Financial Sharing Profit sharing ratio 55 25 20 ratio Mr or Mrs X (owner) 40 Mr or Mrs Y (financial 30 partner) Mr or Mrs partner) * Please do not make a business where are a manager but not an owner, it is also not recommended to do a business where, you are the owner but not the manager z (financial 30

C. Intellectual Property Patents, trademarks, and copyright applied for or already approved - If you want to register your business, you should state that you would register your business with the authority concerned. You may also register your business name, business logo, have a registered trademark product, logo and contents or have a registered copyrighted product, logo and contents

V. Industry Analysis
A. Industry description Industry trends, size, attractiveness - you should do a SWOT Analysis, Porters five forces model and include the PEST factors, you should also include statistics on the market size, customer taste and preferences, surveys results on customers reaction towards new innovative products, market saturation, industry statistics about average revenue, average profit, average capital to start a business in that industry. You can include statistics for doing business in Mauritius and business facilitation in Mauritius and laws and regulations that help to promote business activity. The status of the industry can be for example, a monopoly, an oligopoly or an open market approach. Other industry issues include the industry trends (e.g. influence of technology), industry attractiveness (e.g. industry life cycle). Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them?

Profit potential - If you can include a profit potential, it will be good. To give a more precise profit potential, you can use your market analysis results and some statistics as well as your cash flow forecast and budgeted profit and loss account. In case of a loss, this will help you to identify factors that help you to remedy to the situation.

B. Target Market Description of target market (market segments) - You should mention the specificities of your target market e.g. buying behaviour, disposable income, individuals or institutions. You should include

statistics. You should also mention how your competitor acts in the market segments you are targeting. Moreover, in a market segment, you may adopt a positioning and targeting strategy to grasp the most out of the segment. A market can be segmented in terms of age, gender, income, region, habits, taste and fashion. C. Competitive position within target market Competitor analysis - It is mostly a survey that you need to do between your business and competitors (max 3 best competitors), the results will show if you are the leader, concurrent or the starter. Also, include your competitors market shares, average revenues, average profit, average workers and average production. The use of the competitor analysis is to assess the products/services, market share, pricing strategies and other business policies. Your competitor analysis may include the following questions that you need to get information:

What market segments do competitors position themselves? Are competitors importing, manufacturing or just reselling? What are competitors annual turnover? Do competitors focus on price, on product or on customers? Do competitors sell branded or generic products? What are competitor sources of competitive advantage? What are competitor strengths and weaknesses?

You should then compare the answers of your competitors with your business to know if your business is better that competitors and in which aspect it is better.

VI. Marketing Plan

A. Product Feasibility and Strategy Concept testing - You can include a feasibility study about your products, e.g. product feasibility, market feasibility. You can even compare your business with other business or compare it with industry benchmarks. You may also analyse competitors strengths and weaknesses. Product strategy You can give your plans concerning packaging, sizes, volumes, presentation. New products inform people, make them aware, and inform them of benefits of new products/services, as people may not be aware of their needs. You can talk on your packaging, what details will be on the packaging, how the product will be in the packaging.
Features and Benefits

List all of your major products or services. For each product or service: Describe the most important features. What is special about it? Describe the benefits. That is, what will the product do for the customer?

B. Pricing Strategy - You need to mention about pricing strategies, it is not the same with saying that a pen will cost Rs 10, pricing strategies are marginal cost pricing, cost based pricing, penetration pricing, price-skimming, psychological pricing, competitor based

pricing or standard pricing. Does your pricing strategy fit with what was revealed in your competitive analysis? Compare your prices with those of the competition. Are they higher, lower, the same? Why? How important is price as a competitive factor? Do your intended customers really make their purchase decisions mostly on price? What will be your customer service and credit policies? An example of psychological price is Rs 9.99, 16.99,

C. Channels of Distribution - you should state your channel of distribution, you should include how may intermediaries you have and why you have chosen those intermediaries, and you can also mention about competitors channel of distribution and show that your channel of distribution is better than your competitor. An example is shown below:

D. Marketing Communications Strategy - Your plans for advertising, any press advert, brochures, direct marketing strategy, TV, radio, explain how your advertising will be done to attract more customers. How will you get the word out to customers?

Advertising: What media, why, and how often? Why this mix and not some other? Have you identified low-cost methods to get the most out of your promotional budget? Will you use methods other than paid advertising, such as trade shows, catalogues, dealer incentives, word of mouth (how will you stimulate it?), and network of friends or professionals? What image do you want to project? How do you want customers to see you?

E. Customer Support (depend on type of business) Customer support strategies - How do you plan to develop a relationship with customers in view of retaining them? Customer support obligations - Any contractual agreements with customers e.g. hire purchase. Deposit agreements

VII. Operations Plan

A. Method of Production or Service Delivery - For a product, you should mention whether it will be a manual production or mechanical production, Industrial manufacturing, semi manual, automatic, semiautomatic and how many machines would be used. - For a service, you should mention how you would render your service, how you would make it available to customers Explain your methods of: Production techniques and costs Quality control Customer service Inventory control Product development

B. Availability of Qualified Labour Pool (may require separate HR Plan) - For this part, if you plan to employ more than 10 people, then you prepare a separate HR plan, otherwise, you should include how many employees you will have, what are their qualifications, skills, competences? How the recruitment and selection process will be done.

Location Plan, Layout Plan

Layout plan, it is a detailed overview of the business place, it shows administration office, toilets, rest room, production room, it can be done on paint or AutoCAD. An example is shown below:

Location plan includes a satellite overview of the business as it will include roads, other buildings, and land of other persons. An example is shown below:

C. Quality Control

- It will depend on the type of the business, but some might require quality control systems to be put in place, procedures, systems (e.g. TQM), ISO standards (Certification and Accreditation issues).

VIII. Financial Plan

A. Capital Requirements for the Next 3 to 5 Years Sources and uses of funds, where you will get the money and what will be amount of the money.

B. Overview of Financial Projections ( Give a brief overview of your P&L, balance sheet and cash flow)

C. Profit & Loss (This is just an example, you may modify it or change the format)

Profit and Loss Projection (3 Years)

Enter your Company Name here
2006 Sales Cost/ Goods Sold (COGS) Gross Profit Operating Expenses Salary (Office & Overhead) Payroll (taxes etc.) Outside Services Supplies (off and operation) Repairs/ Maintenance Advertising Car, Delivery and Travel Accounting and Legal Rent Telephone Utilities Insurance $ $ $ $ $ 2007 $ $ 2008

Taxes (real estate etc.) Interest Depreciation Other expense (specify) Other expense (specify) Total Expenses Net Profit Before Tax Income Taxes Net Profit After Tax Owner Draw/ Dividends Adj. to Retained Earnings $ $

$ $

$ $ -

D. Cash Flow Projections (This is just an example, you may modify it or change the format)

Nm a e Cs a hflowS te e (D c Me ta m nt ire t thod) F the ye r e d . or a nde Notes Cs a hflowfromO ra pe tingActivitie s Cash received fromcustom ers Cash paid to suppliers Other operating expenses Cash generated fromoperations L s Taxation paid es L s Interest paid es N t ca hflowfromop ra e s e tinga ctivitie s Cs a hflowfromInve tingActivitie s s L s Purchase of non current assets es Ad S d ales of non current assets Ad Interest received d Ad Dividends received d N tC s e a hflowfromInve tingActivitie s s $ XX X (X X X) (X X X) XX X) X /(X X (X X X) (X X X) XX X) X /(X X $

(X X X) (X X X) XX X XX X XX X) X /(X X

C s flowfromF a c gA tiv s ah in n in c itie Proceeds fromissues of shares Proceeds fromlong termborrowings Pay ent of finance lease liabilities m R edem ption of shares R epaym of loans ent D ividend p aid N t C s flowfromF a c gA tiv s e ah in n in c itie N t C s flow e ah C s a dC s E u a n a th b g n g a h n a h q iv le t t e e in in C s a dC s E u a n a th e d a h n a h q iv le t t e n

XX X XX X (X X X) (X X X) (X X X) (X X X) XX X) X /(X X XX X) X /(X X XX X) X /(X X XX X) X /(X X

E. Balance Sheets (This is just an example, you may modify it or change the format)

Balance Sheet (Projected)

Enter your Company Name here
Beginning as of mm/dd/yyyy Assets Current Assets Projected as of mm/dd/yyyy

Cash in bank Accounts receivable Inventory Prepaid expenses Other current assets Total Current Assets Fixed Assets Machinery & equipment Furniture & fixtures Leasehold improvements Land & buildings Other fixed assets (LESS accumulated depreciation on all fixed assets) Total Fixed Assets (net of depreciation)

Other Assets Intangibles Deposits Goodwill Other Total Other Assets TOTAL Assets Liabilities and Equity Current Liabilities Accounts payable Interest payable Taxes payable Notes, short-term (due within 12 months) Current part, long-term debt Other current liabilities Total Current Liabilities Long-term Debt Bank loans payable Notes payable to stockholders LESS: Short-term portion Other long term debt Total Long-term Debt Total Liabilities Owners' Equity Invested capital

$ $

$ $

$ $

$ $

Retained earnings beginning Retained earnings current Total Owners' Equity Total Liabilities & Equity

$ $ $ $

F. Payback and Exit Strategy (if the business plan is sent to potential investors)

IX. Critical Risk Factors

A. Management Risks - It is linked to the performance of managers, management team, board of advisors, Leaks from staff acting unethically

B. Marketing Risks

- The effects of marketing strategies on the business and also the actions of competitors through their marketing strategies. C. Operating Risks - It will arise based on the production strategies adopted, the existence of defective goods/services, health and safety incidents. Faulty equipment and environmental risks D. Financial Risks - It is based on the financial projections of the business, a loss will surely lead to some risk, as well as a big amount of loan, and there might be embezzlement.

E. Intellectual Property Infringement - Violation of rules, trademark regulations, copyrights, or trying to copy part of a copyrighted product

X. Appendix
A. Supporting Documents C.Vs of founders and key employees Diagrams of product prototypes Other documents as appropriate Design of plant and equipment

Copies of contractual agreements with partners, employees, suppliers, customers etc.

Brochures and advertising materials Industry studies Blueprints and plans Maps and photos of location Magazine or other articles Detailed lists of equipment owned or to be purchased Copies of leases and contracts Letters of support from future customers Any other materials needed to support the assumptions in this plan Market research studies List of assets available as collateral for a loan