UMS

UNIVERSITI MALAYSIA SABAH

SCHOOL CODE COURSE : : SCHOOL OF LABUAN INTERNATIONAL BUSINESS AND FINANCE UW00302 (SE C. 103) : FUNDAMENTALS OF ENTREPRENEURIAL DDDDDDDDDDDDACCULTURATUON (APK) : : MR. IFTEKHAR AMIN CHOWDHURY APK HOLLIC GROUP (GROUP 15 SEC .103)

LECTURER GROUP NAME

APk HOLLIc 2 The Business Proposal

APk HOLLIc 3 The Business Proposal

1.0 Executive Summary ........................................................................................................................................... 5 2.0 Background of Business .................................................................................................................................... 7 2.1 Opportunity Identified in Expo ........................................................................................................... 7 2.2 Vision .................................................................................................................................................. 7 2.3 Mission ................................................................................................................................................ 7 2.3 Tutor House Moto ............................................................................................................................... 7 2.4 Type of business and industry............................................................................................................. 8 3.0 Management Plan ........................................................................................................................................... 10 3.1 OrganisationalChart for APK HOLLIC................................................................................................. 10 3.2 Management Profile ......................................................................................................................... 11 3.3 Roles and Responsibilities of Managers............................................................................................ 13 3.4 Human Resources Needed ................................................................................................................ 15 3.5 APK HOLLIC Logo ............................................................................................................................... 15 3.6 APK HOLLIC Group Location .............................................................................................................. 16 4.0 Product/Service/Process ................................................................................................................................. 16 4.1 The Uniqueness of Product/Service/Process .................................................................................... 16 4.2 Intellectual Property ......................................................................................................................... 17 5.0 Industry and Market Analysis ......................................................................................................................... 17 5.1 Industry Analysis ............................................................................................................................... 17

APk HOLLIc 4 The Business Proposal

Size, Growth Rate, Sales Projection ......................................................................................................... 18 Buyer Behaviour.......................................................................................................................................... 19 Key Success Factors ................................................................................................................................... 19 5.3 Competitors analysis ..................................................................................................................... 19 6.0 Marketing / Promotional Activities ................................................................................................... 20 6.1 Target Market ....................................................................................................................................... 20 6.2 Market Strategies ................................................................................................................................. 20 Product Overview........................................................................................................................................ 20 Price .............................................................................................................................................................. 22 Promotion..................................................................................................................................................... 22 Place ............................................................................................................................................................. 23 7.0 Financial Plan .................................................................................................................................................. 24 8.0 Conclusion ....................................................................................................................................................... 31 9.0 Reference ........................................................................................................................................................ 31

APk HOLLIc 5 The Business Proposal

1.0 Executive Summary

Our company name Apk Hollic. We believe our name of company is unique. And we pledge to our customer that we will give the best services to our customer. Our nature of business is selling product which can be categorize as a food industry. Apk Hollic will be run by 12 members as a board committee member. Apk Hollic is a new company that selling foods as product which are: Hot Pot, Potato Chips and Popia Thai, whereas this foods recipes is originally come from China. The one reason why we choose to involve in food industry is because, in present day, human life style improve day by day together with economic condition, this is including on how they improve their food style, where they want the best quality food with convenient price and for that reason, we come out with our product to utilise and fulfil their want and desire with better services. We believe that it is not easy to promote this product in the local market and by introducing this company, we will try to suit this product with local preferences and we assume that this product will be affordable for all students to buy it. As for our operation, our self will be doing the Hot Pot and Popia Thai. For Hot Pot, one of our team members that are international student from China will assist and guide us on how to cook the Hot Pot. For the Popia Thai will be assist and guide by one of our team member that know very well on how to make that Popia Thai. In conclusion, everyone in our team will working together in order to make sure our business plan is a successful plan. Market Distribution: To introduce our group product to the public, we use a very simple approach by using the Internet, for example using Facebook to advertise our product. As we all know, the internet is a very broad field of communications and be able to connect the whole world. Action Plan (Marketing Mix 4P): To get maximum profit from the selling of the Hot Pot, Popia Thai and other investment product, we had several strategies to catch

APk HOLLIc 6 The Business Proposal

customer value toward our product. The marketing strategy are divided into four, that is the product, price, promotion, and place. The companys capital is invested by each of the group members. Each of us member contribute RM30 as capital of product deposits, expense, and cost advertising. This summary of financial plan is that we will launch on market For the APK event (two days) we estimate total cost will be RM 699.10, total sales RM 986.00 and total profit RM 316.90 where, the total profit margin is 45.99%.

APk HOLLIc 7 The Business Proposal

2.0 Background of Business

2.1 Opportunity Identified in Expo

Our group name is APK HOLLIC and involve on food industry. Our group main product for APK is Hot Pot, Popia Thai, and Potato Chips which is traditionally foods from China. During the APK expo, our group identified a few opportunity which is can be used to expand our revenue. The first one is, this product is suit with local taste, means that this product can be adapt with the local preference in long term. Then, in future this product can be develop by doing more research and development (R&D). The second one is, the customer is more confident to buy our product because of halal quality, which is the process to cook this food is followed together with Islam principles even though, this food is originally comes from China. So, our group assume that this product will suit not only for China student but also for local students especially Muslim students. The third one, is the time to cook this product especially for Hot Pot and Popia Thai take a short time to produce it and we cook directly during the APK event, by doing so, the customer can save their time for waiting and can have fresh product on time.

2.2 Vision
Our group vision is to become the leading group in the market for these types of business, in addition to being a profitable group in the industry, which produces high-quality products.

2.3 Mission
Our group's mission is to selling a high quality product in term of to transfer the value to our customers and give better services.

2.3 Tutor House Moto

Sell High Quality Products with Convenient Price

APk HOLLIc 8 The Business Proposal

2.4 Type of business and industry

Our group business type is cooperation because we in team (more than 2 people) and our group members are 12 people. So, our members working together peacefully and contribute common effort for mutual benefit (profit). We also work in one group to accomplish a task, which is to achieve our goal (mission and vision). The one reason on why we choose to involve in food industry is because in present day, human life style improve day by day together with economic condition, this is also include the process in improving their food style, where they want quality food with convenient price and that is why we come out with our product to utilise their want with better services. In addition, every human have are different perception and opinion (their thinking), they want something new and different because this is what we call human characteristic, so we want to serve them with our new product which is hard to find in local market because this product originally from main land chinas. The type of industry that we are doing is food industry where focused on sectors of the industry that market and sells food products to the end consumer. There three types of food that our group sell which is Hot Pot, Potato Chips, and Popia Thai. This food is directly cooked on the spot, so the customer can get the fresh product and can save the time for wait. The business model is the plan implemented by a company to generate revenue and make a profit from operations. The model includes the components and functions of the business, as well as the revenues it generates and the expenses it incurs. It also describes how an

APk HOLLIc 9 The Business Proposal

organization creates, delivers, and captures value and this part of business strategies including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational process and policies. So for the business model, to attract

customer come to our stall, we offer them with cheaper price and offer some promotion which is buy five sticks Hot Pot, free 1 stick. This promotion only offering during the first day of expo (28hb April) and this promotion is very effective way to affect our customer mind to buy more stick of Hot Pot from us with convenient price that very cheaper than our competitors. We also apply friendly concept, which is when customers come to our stall we treat them very friendly, so the customer can feel free and happy to come to our stall. In addition we also give free flyers to our customer regarding our product, so the customer can know about our product more detail. We also add some menu table in front of our stall to provide and to give information to our customer with attractive menu table.

APk HOLLIc 10 The Business Proposal

3.0 Management Plan

3.1 OrganisationalChart for APK HOLLIC

President / CEO (Mohd Redwan Bin Jumat)

Planning Manager Azlina Eng & Fan Wen Liang Rohayu Binti Mohamad

Product Manager Rahayu Binti Asmaniah

Human Resource Manager Nurliyani Nisa

Operational Manager Mohd Pirdaus Bin Muntak Sitti Aminah Usman

Marketing Manager Nor Effendi Bin Abidin Adzrin Bin Muhajim

Financial Manager Anna Lau Kuan Chew Linn

APk HOLLIc 11 The Business Proposal

3.2 Management Profile

Mr. Mohd. Redwan bin Jumat BBA. (Hons) Chief Executive Officer Mr. Mohd Redwan is a graduate of the University Malaysia Sabah with a degree in Islamic Finance. Ms. Azlina Eng BBA. (Hons) Planning Manager Ms. Eng holds a degree of International Banking from University Malaysia Sabah. Ms. Fan Wen Liang BBA. (Hons) Planning Manager Ms. Fan also holds a degree of International Banking from University Malaysia Sabah.. Ms. Rahayu binti Asmaniah BBA. (Hons) Product Manager Ms. Rahayu holds a degree of International Banking from University Malaysia Sabah. Rohayu binti Mohamad BBA. (Hons) Product Manager Ms. Rohayu holds a degree of Islamic Finance from University Malaysia Sabah. Adzrin bin Muhajim BBA. (Hons) Marketing Manager Mr. Adzrin holds a degree of Islamic Finance from University Malaysia Sabah. Mr. Nor Effendi bin Abidin BBA. (Hons) Marketing Manager Mr. Effendi holds a degree of Islamic Finance from University Malaysia Sabah.

APk HOLLIc 12 The Business Proposal

Mr. Mohd. Pirdaus bin Muntak BBA. (Hons) Operational Manager Mr. Pirdaus holds a degree of International Finance from University Malaysia Sabah. Ms. Sitti Aminah Usman BBA. (Hons) Operational Manager Ms. Aminah holds a degree of Islamic Finance from University Malaysia Sabah. Ms. Anna Lau BBA. (Hons) Financial Manager Ms. Lau holds a degree of International Finance from University Malaysia Sabah. Ms. Kuan Chew Linn BBA. (Hons) Financial Manager Ms. Kuan also holds a degree of International Finance from University Malaysia Sabah. Ms. Nurliyani Nisa BBA. (Hons) Human Resource Manager Ms. Nurliyani holds a degree of International Banking from University Malaysia Sabah.

APk HOLLIc 13 The Business Proposal

3.3 Roles and Responsibilities of Managers

Person In charge

Type of Managers Chief Executive Officer

Roles and responsibilities

Advises the members Supports motivation of employees in organization products/programs and operations Give a command to members Monitor all the activities during the expo Mohd Redwan Bin Jumat

Planning Manager

Developing activities on the group Providing a project management of leadership. Formulating schedule. Formulates policies and planning a goal and work Azlina Eng Fan Wen Liang

recommendations to the Board Decides or guides all members to do their job during the expo Product Manager Maintaining a product and service. Developing the process of design. Taking charge of the process of operating. Rahayu Binti Asmaniah Rohayu Binti Mohamad

APk HOLLIc 14 The Business Proposal

Marketing Manager

Developing marketing strategy and plan. Developing marketing opportunity. Researching a potential market as well as customers. Looks to the future for change opportunities Distribute the flyers and directly promote to the customer during the expo. Adzrin Bin Muhajim Nor Effendi Bin Abidin

Operational Manager

Ensuring of goods.

smooth

operation

of Sitti Aminah Usman Pirdaus Bin Muntak

various processes to the production Maintaining the quality of goods. Oversees operations of organization Ensuring all equipment is complete during the expo.

Financial Manager

Providing a financial advice for the company. Making a clear budgetary plan for short and long term planning. Manages resources financial and physical Anna Law Kuan Chew Linn

Human Resource Manager

Responsible for mentoring, guiding and developing the whole team as a unit. Forecasting the the total customer Nurliyani Nisa

APk HOLLIc 15 The Business Proposal

will come. Manages organization human resources of

3.4 Human Resources Needed

Human Resource Needed Well-trained workers Explanation All of the workers need to be trained before all of them are put to work because with these method it can ensure a smoother and more systematize work organization within the group. Workers with better communication skill All of the workers need to have a good communication skill that makes it easy for them to communicate not only within the organization but also with the customers. With this kind of trait, its easier to attract and persuade the customer to try the products. Workers with cooking experience Some of the product needs to be cook, so a worker with cooking experiences is needed to complete the product in order for the rest of the group to present it to the customers.

3.5 APK HOLLIC Logo

APk HOLLIc 16 The Business Proposal

3.6 APK HOLLIC Group Location

The location for our business is in car parking and our stall no. is 14 that start on 28 April 2012 until 29 April 2012.

4.0 Product/Service/Process
4.1 The Uniqueness of Product/Service/Process
Our group main product for APK is Hot Pot and Popia Thai which is traditional foods from China. These foods only can be found in main land China and hard to find it in Malaysia, that is why we prefer to sell these foods as our group product. In addition these foods also have difference in term of taste and the colour. For the Hot Pot we have two types of sauce which are spicy and non-spicy, and contain variety types of choice like fish ball, seafood tauhu, hot dog, and etc. Our group also has a difference marketing strategy on how to promote and sell these foods to test the market if there have a demand for our product, for example we advertise our product on Facebook and make an advertisement in UMSKAL to take a preorder before the APK event start. Our main target customer is UMSKAL students which is most of them is Muslim, so the process to make our product will be conduct in Islamic ways to watch over its halal quality". Besides that, our product is it is one of halal food that we bring from China. In China mostly its food is non-halal food and this will attract customer to try our main product. The process to cook it, we are using a very healthy way of cook by fried it with higher quality of vegetable oil. This will make the taste of our product became healthier and this will control the originality the taste of the product. For the Hot Pot and Popia Thai, the procedure to produce this food is cooked on the spot so customers can feel fresh and save the time for waiting. Our packaging is also unique from other group. It is because the way we serve with the sauce that we bring from China will attract more customers. In addition, we also are selling Potato Chips, so we will try to test the market especially our target customers students from China.

APk HOLLIc 17 The Business Proposal

4.2 Intellectual Property

For our group main product, under intellectual property law, our main product are granted certain exclusive rights to a variety of intangible assets that is copyrights, trademarks, patents, and trade secrets in some jurisdictions. Our main product is our own recipe because we include the sauce that is we can get in Malaysia. The sauce only we can find in China. So our main product is originality and copyright from China. These exclusive rights give benefit to our group from the property that we bring from China and also providing a financial incentive for the creation of an investment in intellectual property. This will avoid from others group to copy of our product and doing same things with our main products.

5.0 Industry and Market Analysis

5.1 Industry Analysis
The several key factors must be considered as when doing industry analysis: Geographic area Industry Product Buyers Regulatory environment Company information.

Our company involve on food industry which based on cooperation. This food industry allow us to introduce a new food to local market because our product ideas is originally from chinas foods and this product can be adapt and will be suit with local taste and preference with short time. These foods/products only can be found in main land Chinas and hard to find it in Malaysian that why we prefer to sell these foods for our group product. In addition these foods also have difference in term of taste and the colour.

APk HOLLIc 18 The Business Proposal

There are few factors that can influence the growth of our business which the first one is customers preference. To fulfil the customers preference we try to serve with the best quality and difference taste from the local market products. This is because our product is originally from main land chinas. Our business growth also can affected by the rules from government, but during the expo the rules is already set, so there would have some limitation, for example like we cannot use multi-cooker to cooked the foods and only gas stove and microware can be used and this also can affect our business. So, to overcome this problem our company used gas stoves to cook the foods. In addition, during the expo, there are also have some business doing mostly similar with our business with a few different, but the core competency for our business cannot be copy by the competitor, so this would make some different especially in term of taste. For the first day of APK expo, our sales is RM 397.00 and for the next day is RM 407.80, so our business is growth up about 1.03% during the expo, we estimated that this growth will be increase in the future. During the expo day also, our group used many marketing strategies to attract customers to come to our stall, for example, for the Hot Pot we offer them with promotion which is buy 5 sticks and get free 1 stick, this promotion is so effective to affect the customers mind to buy more Hot Pot sticks. We also distribute flyers to all customers, not only who come to our stall, but we also give it mostly to all people who come during the expo. These flyers help us not only to attract customers, but also to give information about our product. In additions, we also put advertisement on social network like Facebook to promote our product besides put an advertisement in the campus. Size, Growth Rate, Sales Projection This product target market is among the population in UMSKAL include staff and students. The roughly size in UMSKAL population is about 2,000 or more people. The public (outside the campus) also is invited to come to the APK expo. So, our target customers will be wide but only focused in the campus ( Students and the staffs).

APk HOLLIc 19 The Business Proposal

In our sales projection,this food product which is Hot Pot product, we targeted that our sales is around RM 1000 or more. It is depend in selling and buying session. Buyer Behaviour Mostly the clients behaviours are just looking for a lowest price. So as we concerned, as our marketing strategy we place a lower price at our services which is affordable for our clients especially students. On the first day, we make promotion for the Hot Pot which is buy 5 sticks of Hot Pot, and then get 1 free stick. This promotion is very effective way to promote our product into the local market.

Key Success Factors The key success factors are: 1.1.1 Introduce new product among student and staff 1.1.2 Different and unique compare to the other business 1.1.3 Lower capital and budget in term of food 1.1.4 Another choice of food. 5.3 Competitors analysis APK HOLLIC of establishment is very effective. However, since we are a new on this industry, we also need to do more about the competition with another group (company) on same industry. To meet this requirement our group make a few solution, for example buy 5 sticks of Hot Pot then free 1 stick, and distribute the flyers to our customers. We also sell 4 Popia Thai at RM 2 where we on the first day we sell it 3 Popia Thai at RM 2, so here we assume that on the last day of APK EXCO the demand for the Popia Thai is increased.

APk HOLLIc 20 The Business Proposal

6.0 Marketing / Promotional Activities

6.1 Target Market Our target market is UMSKAL students, UMSKAL staffs, and public. During the expo, our target market is more focused to International students from China and they are more likely to buy our product rather than our competitors. This is because of our recipes is originally from China and this foods also popular in the China, that is also the reason on why the international student from China is more prefer to buy this foods. The local student also buy our product because this is a new food in the local market, so they want to try it, and the most important is, our customers no need to worry about the halal quality because we already make confirmation that this foods is halal in term of material that used and the procedure to make it especially for the Muslim. 6.2 Market Strategies This target market is the population in UMSKAL includes lecturers, staffs and students who are most likely to find another kind of food. Beside that, this is the population most likely to find another food that is basically in other type of food Since we have the package for course Hot Pot food, our specific target market is students of UMSKAL, roughly 2,000 students, and staffs.

To get maximum profit from the selling of the Hot Pot, Popia Thai and Potato Chips, we had several strategies to catch customer value toward our product. The marketing strategy are divided into four, that is the product, price, promotion, and place. The marketing strategy is important to market our product, and the most important is to get a customer value to our product, so our product can be selling efficiently. Product Overview Our product for the APK for this semester is the Hot Pot, Potato Chips and Popia Thai, the Hot Pot is the unique dish that origin from the Chinese people in China, the other name for the Hot Pot that we always heard is steamboat. The Hot Pot is a unique dish because of its

APk HOLLIc 21 The Business Proposal

way of making and the taste of the dish. Not many people had a chance to taste the Hot Pot before in their life especially the Malay and Indian people, because the dish is not parallel for their culture. So that is why we choose the Hot Pot as our product for the APK, so many people especially student of UMSKAL can experience a unique taste of the Hot Pot. As we all known many people will want to taste a new dish to experience it by their self the unique taste of Hot Pot, so the product can be sell smoothly and make its maximum profits. To satisfy our customer with our product, we also provide tester or food sample for our customers, then they can test it before buy it. We also attach the example of our product here.

Hot Pot

Popia Thai

Potato Chips

APk HOLLIc 22 The Business Proposal

Price For the price of this Hot Pot product, it depends on how many stick that someone had eaten. Our company suggest that one stick for RM 1.00, because it is the most affordable and relevant price for our targeted customer that is, students. And to attract more customers to purchase our product, we will make a promotion for this product that is, buy 5 sticks, get free 1 stick. By this many people will purchase 5 sticks to get 1 free sticks. For the Popia Thai we also make promotion based on price on the second day where we sell it 4 rolls of popia for only RM 2.00 and this promotion is very attractive to attract customer to buy our product and with affordable price. And for the Potato Chips, the price is still RM 2.00 per cub and we did not make any promotion because we only make this food with small quantity and our target for this food is more likely for international students from China. Promotion Advertising is any paid form of non-personal mass communication through various media to present and promote product, services and ideas. So far, our products have advertised through many different ways and media. We will promote our product by using an attracted poster, so the customer will attract to know more about our product. Also our company will market our product in Facebook. As we all know, many people especially student have a Facebook account, the product marketing in Facebook is the effective way to introduce our product to the targeted customer because by using Facebook to marketing our product the cost will be cheap and many people especially student will notice our product in no time. So by marketing our product on Facebook it will reduce the marketing cost and the product marketing will be more efficiently.

APk HOLLIc 23 The Business Proposal

This is our advertisement used on the Facebook Place Decisions with respect to place focus on making the product available in adequate quantities at places where customers are normally expected to go for them to satisfy their needs. For place, our company will find the most strategic place to attract customer to purchase our product, so we can maximize our product selling. The strategic place that we mention is places that will make our customer feel convenience to purchase our product. Then, it will make them easily to purchase our product.

APk HOLLIc 24 The Business Proposal

7.0 Financial Plan

The companys capital is invested by each of the group members. Each of us member contribute RM30 as capital of product deposits, expense, and cost advertising. Materials Popia Thai

Items Popia Cabbage Carrot Thai Sauce Maggic Oyster Sauce Peace Longkau Vermicelli

Unit @ 1 pack ---@1bottle (500g) --

Price Per Unit(RM) 5.50 ---4.80 --

Quantity 8 ---1 --

Price (RM) 44.00 36.65 8.10 7.70 4.80 6.90

Total

108.15

APk HOLLIc 25 The Business Proposal

Hot Pot
Items Unit Price Per Unit (RM) Quantity Price (RM)

Hot dog Grab stick Mushroom Seafood tofu Mushroom Fish sandwich Garlic Onions Sesame oil Taufu pok

@ 1 pack @ 500 g -@ 1 pack(500 g) --@ 1 bottle (315ml) --

2.30 4.99 -9.80 --8.30 -Total

9 7 2 1 --1 --

20.7 34.90 14.00 9.80 2.95 10.00 8.30 35.80

136.45

Potato Chips

Items

Unit @ 1 Box --

Price Per Unit(RM) 13.00 -Total

Quantity 1 --

Price(RM) 13.00 12.55 25.55

Potato
Carrot

APk HOLLIc 26 The Business Proposal

Other Materials
Items Satay stick Plastic bag Paper Grocery Unit @ 1 pack ---Price Per Unit(RM) 6.90 ---Quantity 1 ---Price (RM) 6.90 32.70 8.40 11.70

Cooking oil
Salt Other materials Chili Taiwan Sesame Seasoner Leeks Cups Flour Sundry Gas Cartridge Multi Peeler Glove plastic

-@800 g
--

-1.00
--------5.90 --Total

4
1 --------5 ---

21.20 1.00
6.40 1.05 1.95 8.40 2.35 2.00 1.40 41.80 29.50 6.50 4.80 188.05

--------

@ 1 bottle
---

APk HOLLIc 27 The Business Proposal

FORCASTED BUSINESS FINANCIAL Sales forecast Hot Pot Popiah Thai Potato chip 1 unit product = RM 1.00 1 unit product = RM 2.00 1 unit product = RM 2.00

Profit / Loss for the Expo: 28/4/2012 and 29/04/2012 Total costs: RM 594.80 Total sales: RM 804.80 Profit: RM 210.00 Net profit margin = (RM210.00/RM804.80) * 100% = 26.09%

Donation 10% of profit to charity RM 210.00 * 10% = RM 21.00 RM 210.00 RM 21.00 = RM189.00

APk HOLLIc 28 The Business Proposal

FINANCIAL STATEMENT INCOME STATEMENT Apk Hollic Income Statement in 28/4/2012 and 29/4/2012 RM Sales Beginning inventory Purchases Ending inventory Gross profit Expenses: Rental fee Transportation Decoration Rental stove Operating income 60.00 30.00 26.60 20.00 (136.60) 210.00 0.00 458.20 0.00 (458.20) 346.60 RM 804.80

APk HOLLIc 29 The Business Proposal

CASH FLOW STATEMENT

APK Hollic Company Cash Flow Statement in 28/4/2012 and 29/4/2012 1st day 28/4/2012 Balance b/f Cash inflow Capital Sales Cash outflow Inventories Rental Decoration Transportation fee Rental stove Profit/Loss Balance c/f 2nd day 29/4/2012 412.15 420.00 397.00 817.00 318.25 30.00 26.60 20.00 10.00 404.85 412.15 412.15 407.80 819.95 139.95 30.00 10.00 10.00 189.95 630.00

APk HOLLIc 30 The Business Proposal

BALANCE SHEET Apk Hollic Balance Sheet in 28/4/2012 and 29/4/2012

RM CURRENT ASSET Cash Total assets OWNER EQUITY Beginning capital Operating income Total Equity 420.00 210.00 630.0 630.00 630.00

APk HOLLIc 31 The Business Proposal

8.0 Conclusion
In conclusion, we selling our product with convenient price that very affordable for customer to buy our product. Mostly our target customers are from international students from China. The outcomes from the APK expo is we have a new experience during the APK expo not only to increase our entrepreneurship skill but also add up our soft skill value like co-operation, loyalty, and more confident when face any situations. This outcome is very useful in the future.

9.0 Reference
http://en.wikipedia.org/wiki/Marketing_plan http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php http://www.articlesbase.com/social-marketing-articles/new-marketing-plan4290857.html Thill, C. B. (2012). Business Communication Essentials. Pearson. Jacobs, C. (2012). Operational and Supply Chain Management. Mc Graw Hill.