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LMartin Culture Jamming Assignment 2

This document outlines an assignment for a group presentation where students will analyze an advertisement, create a "culture jammed" version that alters the advertisement's message, and present on their analysis and creative process. Students will work in groups to select a place-oriented ad, modify it either physically or digitally, and create a 10-minute presentation explaining the original ad's rhetoric and how their version complicates the message. The presentation and accompanying visual aid will be evaluated based on clarifying the analysis, addressing the audience, organization, delivery skills, and use of the visual.

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Londie T. Martin
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171 views

LMartin Culture Jamming Assignment 2

This document outlines an assignment for a group presentation where students will analyze an advertisement, create a "culture jammed" version that alters the advertisement's message, and present on their analysis and creative process. Students will work in groups to select a place-oriented ad, modify it either physically or digitally, and create a 10-minute presentation explaining the original ad's rhetoric and how their version complicates the message. The presentation and accompanying visual aid will be evaluated based on clarifying the analysis, addressing the audience, organization, delivery skills, and use of the visual.

Uploaded by

Londie T. Martin
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Londie Martin Written, Oral, Visual, and Electronic Composition Spring 2008 Place, Nature, and Environment Unit

it 2: Assignment #4 Group Presentation on Visual Analysis and Culture Jamming Important Dates March 4 Class time to work on group project March 6 Class time to work on group project March 11 Group presentations Audience and Purpose In this assignment, you will work with your fellow team members to analyze an advertisement, create a culture jammed version of the advertisement, and create an oral presentation in which you explain the rhetorical situation of your jammed ad as well as the rhetorical decisions that your group made throughout this assignment. Your audience for this assignment consists of your teacher and your classmates as you will be presenting this project to the entire class. Upon completion of this project, you should be better able to: give an oral presentation using effective invention, organization, language, and delivery strategies function as an effective team member in small groups as a contributor, listener, collaborator, and presenter analyze the rhetoric of visual communication create a visual argument understand the concept of culture jamming, and the rhetorical choices that go into making an effective jam expand your cultural literacy and ability to think critically about visual arguments that are presented to you every day in popular culture Working as a Team Since you will be working in groups to jam your advertisement and create an engaging oral presentation, you will need to be aware of how people work collaboratively. Try to work out procedural issues (task-oriented issues such as when you're planning to meet and who is responsible for what tasks) and affective issues (behavior-oriented issues such as who isn't completing agreed-upon tasks). Then your group meetings can concentrate on substantive issues (content-oriented issues such as your rhetorical goals for the presentation and how you are going to jam your advertisement). Consider the principles of small group work in ISUComm Foundation Courses: Student Guide for English 150 and 250 (pp. 32-37). Culture Jamming In her book No Logo, Naomi Klein has this to say about culture jamming: ...culture jamming [is] the practice of parodying advertisements and hijacking billboards in order to drastically alter their messages. Streets are public spaces, adbusters argue, and since most residents can't afford to counter corporate messages by purchasing their own ads, they should have the right to talk back to images they never asked to see. (p. 280) Page 1

Londie Martin Written, Oral, Visual, and Electronic Composition Spring 2008 Place, Nature, and Environment Now, to be clear: We are not hijacking any billboards during the course of this assignment. Instead, we will practice talking back to advertisements by selecting an advertisement and creating a jammed version of it. First, your group should decide on an advertisement to jam. You may use any ad that you find in a magazine, newspaper, or on the Internet. However, your advertisement must be placeoriented. In other words, your ad should either depict a place/environment or communicate an argument or world view about a particular place/environment. Next, your group should decide how to go about jamming the ad you select: You can use pencil, paper, markers, glue, and other physical materials to modify the ad. Or, you can use computer software to edit the ad (Adobe Photoshop, Adobe InDesign, etc.). There are also a host of free, open-source image editing programs that you are welcome to try: GIMP, http://www.gimp.org/ Inkscape, http://www.inkscape.org/ OpenOffice Draw, http://www.openoffice.org Regardless of the method used to create a jammed ad, a good culture jam should do a few things. Your group's jammed ad should: adequately modify the original advertisement in an effort to uncover a deeper meaning with regard to the product, service, and world view being sold complicate the original ad's depiction or representation of a place/environment demonstrate a clear understanding of the original ad's rhetorical situation Designing Your Presentation's Visual Aid Your group should select a method by which you present both the original ad and your jammed ad to the class. You can mount both images on poster board, or you can create an electronic slide show presentation with Microsoft PowerPoint. Regardless of the manner in which you present your visuals to the class, your group's visual aid should: feature a descriptive title for the presentation use an aesthetically pleasing and rhetorically sound color scheme present text that is easy to read from a distance (and fonts that fit the presentation's theme) be organized so that viewer's can identify the presentation's purpose and main points employ the use of headings, sub-headings, and image captions Group Oral Presentation to the Class For this assignment, your group should prepare a 10-minute oral presentation that discusses the rhetorical situation of both the original and the jammed ads. You will use the visual aid as a physical prop during your presentation, and you will need to make sure that everyone in the group contributes equally to the oral presentation.

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Londie Martin Written, Oral, Visual, and Electronic Composition Spring 2008 Place, Nature, and Environment Planning the Presentation Your group will be evaluated on content and delivery (e.g., the presentation should have an introduction, body, and conclusion). In the introduction, gain our attention and prepare us to hear the rest of the presentation; in the body, explain the rhetorical situation of both the original and the jammed ad; in the conclusion, pull your ideas together and offer a clear closing line so that every listener will know you have reached the end of your presentation. Work on making transitions between presenters. Rehearsing the Presentation These content issues will be enhanced by skillful delivery so become as familiar as possible with what you plan to say and be sure to rehearse your presentation as a group several times before you come to class. Since eye contact and body movement (gestures, posture, and facial expression) are very meaningful to audiences, be sure that the presentation of your visual aid does not interfere with the ways you connect with the audience physically. During your presentation, you will refer to your visual display, but look at your audience rather than at the poster or PowerPoint slide. Remember that your classmates want to hear your presentation, so consider this an opportunity to share your ideas. Evaluation Criteria for the Visual Aid Do you clarify the rhetorical situation of both the original and the jammed ads? Is your main point clearly identifiable? Are the audience's needs addressed in both oral and visual formats? Is the visual aid appealing and readable? Does the visual aid balance verbal and visual information? Is the visual aid neat? In other words, is it constructed with care? Evaluation Criteria: Oral Presentation Does the presentation have a clear introduction, body, and conclusion? Do transitions help the audience follow your line of reasoning? Do you use effective strategies to help the audience care about your ideas? Do you achieve strong eye contact? Do your voice and gestures clarify your meaning? Do you use the visual aid well to enhance your message? Each member of the group will receive the same grade for the visual aid, but an individual grade for the presentation. After your presentation, make arrangements to deliver your project to me. If you are using PowerPoint, email your presentation to me. If you created a poster, I will collect it at the end of your presentation.

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