DEPARTMENT

OF BROADCAST/COLLEGE OF MASS COMMUNICATION INTERACTIVE BROADCASTING Academic Year 2010-2011

Course Syllabus *Course number *Course title *Course credit *Class venue, day & time * Required *Course description *Course goals
This course will orient the student on the various content online, the processes involved in their creation and dissemination, and the immediate implications on mainstream media, particularly broadcasting. Be familiar with the types of content on the world wide web. Learn about internet and online collaboration theories. Develop an analytical outlook on the use and creation of these content online, and be able to critically identify the values and implications of these media to online audiences, creators and collaborators.

BC 148 Interactive Broadcasting 3 units

*Professor *Consultatio n hours Phone Local E-mail

Prof. Data PT Canlas Tuesday 1-4 pm Wednesday 2-5 pm 0917.8341676 5710131 (between 12 noon and 9 pm only) [email protected]

TV Studio Thursday, 1-4 pm

*Course schedule Day 1

*Course objective
Become acquainted with members of the class Course Orientation Getting to know Broadcast and the Web Identify the recent developments on the web

*Topic/Activities
Getting to know you activities Expectation setting New media samples viewing Syllabus discussion Course orientation Starting a class blog Assignment of Reports Group interaction activity Viewing & Discussion The Virtual Revolution film identifying theories of new media and communication values of web vis--vis broadcast Activity: Peculiarities of web content; Discussion of recent history, Web 2.0 Discuss the type of content most interesting to you Compare and contrast structure of broadcast, processes, positions, products Produsers Opening Activity: enhancing online content Discussion/report on interactive media on the web created by networks (how to enhance? How to improve?) Grouping/Brainstorm Begin a digital journal Engaging your networks Reporting and presentation Promoting your content Language of the Web Enhancing existing content

*References and deadline of requirements

Day 2
17 Jun 2010

Day 3
24 Jun 2010

Day 4
1 Jul 2010

Learn the types of web content Inventory of web content Broadcast vs Web Differentiate between mainstream media and web projects Collaboration and Participative broadcasting

Day 5
8 Jul 2010

Day 6
15 Jul 2010

Day 7
22 Jul 2010

Broadcast Processes and the Web Social Networks

Day 8
29 Jul 2010

Conceptualization/Brainstorm ing for class podcast Finalization and Pilot shoot for first episode Editing Break

Activity: make a 2-minute story using whatever media/material you can find and upload to the blog. Brainstorming exercises

Day 9
5 Aug 2010

Reporting: Creating an online interactive campaign

Viewing of samples

Day 10
12 Aug 2010

Day 11
19 Aug 2010

Viewing and critique Brainstorming for succeeding episodes

Day 12
26 Aug 2010

Brainstorming and Planning: Class project/Campaign Production

Discussion: Planning and production Initial implementation in class Production shoots, production and launch Schedule of airing Maintaining and Monitoring of visits Viewing of samples Discussion and idea-generation exercises Weekly reporting Update, enhancing activity and site Management and monitoring Weekly reporting Update, enhancing activity and site Management and monitoring Weekly reporting Update, enhancing activity and site Management and monitoring Submission of class report; Peer evaluations Synthesis

Day 13
2 Sep 2010

Day 14
9 Sep 2010

Day 15
16 Sep 2010

Day 16
23 Sep 2010

Day 17
30 Sep 2010

Synthesis

The class will have a mix of production, lecture and workshop activities. Students will also be assigned readings and reports that aim to deepen their knowledge on the convergence of broadcasting and webcasting processes. Discussion and lecture sessions aim to clarify and analyze the similarities, differences of content and processes; identify audiences and explore the concept of user-producers. Activity 1. Reporting 2. Recitation, Participation in Brainstorming, Attendance 3. Class blog and individual video entries 4. Class project 5. Peer Evaluations TOTAL Points 15 15 25 35 10

Grading Scheme

Grades are computed based on points that will amount to a raw grade of 100. These scores will be drawn based on the outputs required from the students in class. The requirement grade is based on a set of criteria outlined in a grading rubric. Requirements and Submission I am particular with submission times and will pay particular attention to the time stamps on your blog submissions. Though no actual grade is given for it, promptness is much appreciated and may have an impact on the final grade. This class will require you to watch videos I will share with you. You may view them in advance if you wish. You are also to read ahead of if you have time. Some of the in-class exercises and discussions are based on the videos we will watch. Other Matters 1. University rules on attendance apply in this class. 2. Classes begin promptly. Sign in the attendance notebook. 3. Projects should be submitted on assigned dates/time. Non-submissions will merit a 0 for that project. 4. University rules on plagiarism and intellectual dishonesty will apply in this class. Ideas adopted/adapted should be acknowledged. 5. Mobile phones should be on silent mode when in class.

*Reading List Anderson, Chris. (2006) The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion P. Anderson, Chris. (May 2006) "Tune In, Turn On: The Wired Guide to the Online Video Explosion." Wired Magazine 121-36. Boyd, Danah. (2006) A Blogger's Blog: Exploring the Definition of a Medium. http://reconstruction.eserver.org/064/boyd.shtml Bruns, Axel. (2006). Produsage. http://produsage.org. Grant, Angela. (12 Nov 2008) "Different Types of Web Video." http://newsvideographer.com/2008/11/14/different-types-of-web-video/. Giddens, Anthony. (1999) Globalisation. BBC Lecture Series. http://news.bbc.co.uk/hi/english/static/events/reith_99/week1/week1.htm Good, R. (2005) Change Agents with Balls: The Rise of the Amateur Professionals, Prosumers and Pro-Ams. (16 June 2005). http://www.masternewmedia.org/2005/06/16/change_agents_with_the_balls. htm I am the Media. Alain Thys (2007). Slideshare.com. http://www.slideshare.net/alainthys/i-am-the-media/from Information Technology, Philippines. (2007). Asia Now. http://www.buyusa.gov/asianow/pit.html Pertierra, Raul.(2006) Transforming Technologies: altered selves. mobile phone and Internet use in the Philippines. Manila: De La Salle UP, Inc. Philippines Internet Usage Stats and Marketing Report. (2006). http://www.internetworldstats.com/asia/ph.htm Toral, Jeanette. (2007) Philippine Internet Statistics. The Digital Filipino. http://216.15.245.220/article.cfm?id=57&section=8

Universal McCann (2007). Power to the People, Wave 3. Social Media Tracker. www.universalmccann.com/Assets/ wave_3_20080403093750.pdf User-Generated Content and Social Media Advertising Overview' Released by The IAB The Free Library. (2008). http://www.thefreelibrary.com/' User-Generated Content and Social Media Advertising Overview'...-a0177917844 van Djick, Jose. (2007) Television 2.0: You Tube and the Emergence of Homecasting. web.mit.edu/commforum/mit5/papers/vanDijck_Television2.0.article.MiT5.pdf What is Current? (21 February 2009) Frequently Asked Questions. http://current.com