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Real Time Analytics Final

Real-time analytics refers to the capacity to analyze enterprise data and resources as soon as they are available in order to make immediate business decisions. It uses technologies like in-memory processing and real-time data integration to provide up-to-the-minute insights. Real-time analytics can track website visitors and customer interactions, refresh corporate dashboards continuously, and enable unpredictable queries of large datasets to support tasks like scientific analysis of hurricanes. Common tools for real-time analytics include Google Analytics, Piwik, and Webtrends.

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Nainita Ghag
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30 views

Real Time Analytics Final

Real-time analytics refers to the capacity to analyze enterprise data and resources as soon as they are available in order to make immediate business decisions. It uses technologies like in-memory processing and real-time data integration to provide up-to-the-minute insights. Real-time analytics can track website visitors and customer interactions, refresh corporate dashboards continuously, and enable unpredictable queries of large datasets to support tasks like scientific analysis of hurricanes. Common tools for real-time analytics include Google Analytics, Piwik, and Webtrends.

Uploaded by

Nainita Ghag
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Real time Analytics

The adjective real-time refers to a level of computer responsiveness that a user senses as immediate or nearly immediate, or that enables a computer to keep up with some external process (for example, to present visualizations of Web site activity as it constantly changes).
In todays competitive environment with high consumer expectation, decisions that are based on the most current data available will improve customer relationships, increase revenue, and maximize operational efficiencies. The speed of todays processing systems has moved classical data warehousing into the realm of real-time. The result is real-time business intelligence (RTBI).Real-time business intelligence (RTBI) is the process of delivering information about business operations as they occur. The RTBI system not only supports the classical strategic functions of data warehousing for deriving information and knowledge from past enterprise activity, but it also provides real-time tactical support to drive enterprise actions that react to immediate events.

Real-time analytics is the use of, or the capacity to use, all available enterprise data and resources when they are needed. It consists of dynamic analysis and reporting, based on data entered into a system less than one minute before the actual time of use. Real-time analytics is also known as real-time data analytics, real-time data integration, and real-time intelligence.

Technologies that support real-time analytics include:


Processing in memory (PIM) -- a chip architecture in which the processor is integrated into a memory chip to reduce latency. In-database analytics -- a technology that allows data processing to be conducted within the database by building analytic logic into the database itself. Data warehouse appliances -- combination hardware and software products designed specifically for analytical processing. An appliance allows the purchaser to deploy a highperformance data warehouse right out of the box. In-memory analytics -- an approach to querying data when it resides in random access memory (RAM), as opposed to querying data that is stored on physical disks. Massively parallel programming (MPP) -- the coordinated processing of a program by multiple processors that work on different parts of the program, with each processor using its own operating system and memory.

Applications of real-time analytics


A real time analytics solution lets you see who is currently visiting your website. You get granular session-level detail (IP addresses, technographic information, geolocation, and sometimes even a username). In CRM (customer relations management), real-time analytics

can provide up-to-the-minute information about an enterprise's customers and present it so that better and quicker business decisions can be made -- perhaps even within the time span of a customer interaction. Real-time analytics can support instant refreshes to corporate dashboards to reflect business changes throughout the day. In a data warehouse context, real-time analytics supports unpredictable, ad hoc queries against large data sets. Another application is in scientific analysis such as the tracking of a hurricane's path, intensity, and wind field, with the intent of predicting these parameters hours or days in advance.

Tools for real-time analytics needs:


Clicky Piwik Webtrends, AT Internet Google Analytics woopra Clicktale optify

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