Mission and vision statements

"Vision without action is a daydream. Action without vision is a nightmare." Japanese proverb

Mission vs Vision?
Definition of a Vision A Vision is defined as 'An Image of the future we seek to create'. Definition of a Mission A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do".

Missonstatements.com

What is a Mission Statement?

A mission statement defines in a paragraph or so any entity's reason for existence. It embodies its philosophies, goals, ambitions and mores. Any entity that attempts to operate without a mission statement runs the risk of wandering through the world without having the ability to verify that it is on its intended course. (missonstatements.com)

Mission Statements
We strive to develop a superior Internet browser for our users through state-of-the-art technology, innovation, leadership and partnerships. Our company strives to support improvements in education and make a positive difference in students' lives by providing software tools that help students learn to think.

Mission Statements
To be the partner of choice for the world's leading service providers, governments and enterprises by helping them create, build and maintain the most innovative, reliable and cost-effective communications networks and meet their customers' growing needs through the rapid deployment of new communication services. Our mission is: to deliver the best possible reliable software solutions to help our clients improve IT efficiency and business profitability.

Mission Statements
To support national and international security policies that protect those who are defenseless and provide a free voice for all with a dedication to providing ethical, efficient, and effective turnkey solutions that positively impact the lives of those still caught in desperate times Our mission is to build unrivaled partnerships with and value for our clients, through the knowledge, creativity, and dedication of our people, leading to superior results for our shareholders.

Outline
Vision - What Do We Want to Become?

Mission - What Is Our Business?

Importance of Vision and Mission Statements

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Characteristics of a Mission Statement

Components of a Mission Statement

Writing & Evaluating Mission Statements

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Visions

The last thing IBM needs right now is a vision. (July 1993)

What IBM needs most right now is a vision. (March 1996)

Louis V. Gerstner, Jr., CEO, IBM Corporation
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Vision

Agreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firms success.

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Vision

What do we want to become?

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Vision

Clear Business Vision Comprehensive Mission Statement

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Vision and Mission

Shared Vision
Creates commonality of interests Reduce daily monotony Provides opportunity & challenge

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Microsoft
So the vision of Microsoft is pretty simple. It changed a couple years ago. For the first 25 years of the company, it was a personal computer on every desk and in every home. And it was a very good vision; very rare for a company to be able to stick with something like that for 25 years. The reason we changed it was simply that it became acceptable. . . . And so as we stepped back and looked at what we were trying to do with the programming model, turning the Internet into the fabric for distributed computing, getting your information to replicate in a very invisible way so that it was available to you everywhere, thinking of this programming model spanning all the different devices, we changed to the mission statement we have now, which is empowering people through great software anytime, any place and on any device.

Microsoft
30 years ago: A computer on every desk Today: Create experiences that combine the magic of software with the power of Internet services across a world of devices.

Vision Statement Examples

Nokia: A world where everyone can be connected

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Vision Statement Examples

General Motors vision is to be the world leader in transportation products and related services.

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Vision Statement Examples

PepsiCos responsibility is to continually improve all aspects of the world in which we operate environment, social, economic creating a better tomorrow than today.

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Vision Statement Examples

Dells vision is to create a company culture where environmental excellence is second nature.

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Mission Statements

90% of all companies have used a mission statement in the previous five years

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Mission Statements

What is our business?

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Mission Statements

Enduring statement of purpose

Distinguishes one firm from another Declares the firms reason for being

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Mission Statements

Also referred to as:

Creed statement Statement of purpose Statement of philosophy

Statement of business principles

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Mission Statements

Reveal what an organization wants to be and whom it wants to serve

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Mission Statements

Essential for effectively establishing objectives and formulating strategies

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Vision & Mission

Many organizations develop both vision & mission statements

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Vision & Mission

Profit & vision are necessary to effectively motivate a workforce

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Vision & Mission

Shared vision creates a community of interests

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Developing Vision & Mission

Clear mission is needed before alternative strategies can be formulated and implemented

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Developing Vision & Mission

Participation from diverse managers is important in developing the mission

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Mission Statement Examples

Fleetwood Enterprises will lead the recreational vehicle and manufactured housing industries in providing quality products with a passion for customer-driven innovation. We will emphasize training, embrace diversity and provide growth opportunities for our associates and our dealers. We will lead our industry in the application of appropriate technologies. We will operate at the highest levels of ethics and compliance with a focus on exemplary corporate governance. We will deliver value to our shareholders, positive operating results and industry-leading earnings.

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Mission Statement Examples

We aspire to make PepsiCo the worlds premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity.

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Mission Statement Examples

Dells mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet consumer expectations of highest quality; leading technology; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship; financial stability.

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Mission Statement Examples

Proctor & Gamble will provide branded products and services of superior quality and value that improve the lives of the worlds consumers. As a result, consumers will reward us with industry leadership in sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

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Mission Statement Examples

At LOreal, we believe that lasting business success is built upon ethical standards which guide growth and on a genuine sense of responsibility to our employees, our consumers, our environment and to the communities in which we operate.

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Importance of Mission

Benefits from a strong mission

Unanimity of Purpose

Resource Allocation

Mission
Organizational Climate Focal Point for Work Structure

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Effective Missions

Broad in scope Generate strategic alternatives Not overly specific Reconciles interests among diverse stakeholders Finely balanced between specificity & generality

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Effective Missions

Arouse positive feelings & emotions Motivate readers to action Generate favorable impression of the firm

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Effective Missions

Reflect future growth Provide criteria for strategy selection Basis for generating & evaluating strategic options Are dynamic in nature

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Mission & Customer Orientation Vern McGinnis

Define what the organization is Define what it aspires to be Limited to exclude some ventures

Broad enough to allow for growth Distinguishes firm from all others Stated clearly understood by all

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Mission & Customer Orientation

An Effective Mission Statement

Anticipates customer needs Identifies customer needs Provides product/service to satisfy needs

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Social Policy & Mission

Managerial philosophy shapes social policy Affects development of vision & mission Responsibilities to
Consumers Environmentalists Minorities Communities

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Social Policy & Mission

Social policy should be integrated in all strategic-management activities

Mission should convey the social responsibility of the firm

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Customers

Products or Services

Markets

Employees

Mission Components

Technology

Public Image

Survival, Growth, Profits Self-Concept Philosophy

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