The Impact of Technology On People'S Everyday Lives in America
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nicealipkThe Impact of Technology On People'S Everyday Lives in America
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nicealipkTHE IMPACT OF TECHNOLOGY ON PEOPLES EVERYDAY LIVES IN AMERICA
BY MUHAMMAD ALI BOHYO STP MS 02
Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits
HALLMARK 1
Media and gadgets are ubiquitous parts of everyday life
HOME MEDIA ECOLOGY - 1975
Product Route to home Local storage TV stations 8-track album phone broadcast TV broadcast radio stereo TV radio Vinyl Display Cassette/
News Advertising
mail newspaper delivery phone paper non-electronic
Radio Stations
Tom Wolzien, Sanford C. Bernstein & Co
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HOME MEDIA ECOLOGY NOW
Product TV stations Info Daily me content (PVR) Cable Nets Web sites Local news Content from individuals Peer-to-peer Advertising Radio stations Route to home cable DSL wireless/phone broadcast TV Display Local storage TiVo (PVR) VCR TV radio DVD PC Web-based storage iPod /MP3 server/ TiVo
broadcast radio stereo PC satellite monitor web storage mail headphones CD/CD-ROM express delivery pager iPod / storage portable gamer MP3 player / iPod subcarriers / WIFI cell phone pagers - PDAs newspaper deliveryphone cable box camcorder/camera PDA/Palm game console game console paper non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co
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HALLMARK 2
The internet, especially broadband connectivity, is at the center of the revolution
INTERNET AND BROADBAND ADOPTION 1995-2007
80% 70% 60% 50% 40% 30% 20% 10% 0%
5 6 7 8 9 0 2 3 4 5 6 7 1 r-9 ar-9 ar-9 ar-9 ar-9 ar-0 ar-0 ar-0 ar-0 ar-0 ar-0 ar-0 ar-0 a M M M M M M M M M M M M M
Broadband at home- 96 mill. All internet - 142 mill.
November 5, 2007
HALLMARK 3
New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.
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WIRELESS CONNECTIVITY 2004-2007
Connect to the internet wirelessly
40% 35% 30% 25% 20% 15% 2004 2005 2006 2007
MOBILE DEVICES COLLEGE STUDENT OWNERSHIP
88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry --- 77% of college students play games online
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HALLMARK 4
Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers
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CONTENT CREATION
55% of online teens have created their own profile on a social network site like MySpace or Facebook ---20% of online adults have such profiles
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SNS PROFILES: DASHBOARDS FOR SOCIAL LIFE
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CONTENT CREATION
51% of young adult internet users have uploaded photos to the internet ---37% of all users have done this
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CONTENT CREATION
39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---22% of online adults have done this
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CONTENT CREATION
33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---13% of online adults do this
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CONTENT CREATION
33% of college students keep blogs and regularly post ---12% of online adults have a blog
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CONTENT CREATION
27% of online teens report keeping their own personal webpage ---14% of online adults have their own page
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CONTENT CREATION
26% say they remix content they find online into their own artistic creations ---9% of online adults have done this
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CONTENT CREATION
19% of online young adults have created an avatar that interacts with others online ---9% of all adult internet users have done this
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CONTENT CREATION
15% of young adult internet users have uploaded videos to the web ---8% of all adult internet users have done this
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CONTENT CREATION BY AGE
90 80 70 60 50 40 30 20 10 0
Ages 1217 Ages 1829 Ages 3038 Ages 3948 Ages 4960 Ages 6169 Ages 70+
Percentage
Internet users
Total population
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HALLMARK 5
All those content creators have an audience.
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ACCESSING NEW INFORMATION CONTENT
55% of young adult internet users use videosharing sites --33% of all adults go to such sites
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ACCESSING NEW INFORMATION CONTENT
54% of college students have read blogs --36% of all adults do that
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ACCESSING NEW INFORMATION CONTENT
44% of young adult internet users seek information at Wikipedia sites --36% of all adults use them
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ACCESSING NEW INFORMATION CONTENT
14% of young internet users download podcasts --12% of all adults do
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HALLMARK 6
Many are sharing what they know and what they feel online and that is building conversations and communities
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INFORMATION SHARING AND EVALUATION
37% of young adult internet users have rated a person, product, or service online --32% of all adults have done so
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INFORMATION SHARING AND EVALUATION
34% of online young adults have tagged online content --28% of all adults have done that
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INFORMATION SHARING AND EVALUATION
25% of younger internet users have commented on videos They also post comments on blogs and photos --13% of all adults have commented on videos
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HALLMARK 7
Online Americans are customizing their online experiences thanks to Web 2.0 tools
November 5, 2007
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INFORMATION CUSTOMIZATION
~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs
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INFORMATION CUSTOMIZATION
~ A quarter to a third of younger internet users get RSS
feeds
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WHAT ALL THIS CONNECTIVITY DOES TO US
It
changes our relationship to information and media It changes our relationship to each other
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LIFE CHANGES IN 10 IMPORTANT WAYS 1
Volume of info grows the long tail of information expands Chris Anderson
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LIFE CHANGES IN 10 IMPORTANT WAYS 2
Velocity of info increases smart mobs emerge Howard Rheingold
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LIFE CHANGES IN 10 IMPORTANT WAYS 3
Venues of intersecting with info and people multiply place shifting and time shifting occur -- absent presence and present absence become regular features of human interactions
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LIFE CHANGES IN 10 IMPORTANT WAYS 4
Venturing for info changes search strategies and search expectations spread in the search-engine era
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LIFE CHANGES IN 10 IMPORTANT WAYS 5
Vigilance for info transforms attention is truncated (continuous partial attention) and elongated (deep dives by amateur experts)
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LIFE CHANGES IN 10 IMPORTANT WAYS 6
Valence (relevance) of info improves search gets better -- Daily Me and Daily Us get made Nicholas Negroponte -- the variety of info increases, especially for heavy users they bump into news
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LIFE CHANGES IN 10 IMPORTANT WAYS 7
Vetting of info becomes more social credibility tests change as people ping their social networks -- internet becomes personified in peoples social networks Dr. Google, Pastor Yahoo
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LIFE CHANGES IN 10 IMPORTANT WAYS 8
Viewing of info is disaggregated and becomes more horizontal new reading strategies emerge as coping mechanisms -- Allen Renear UI-ChampaignUrbana
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LIFE CHANGES IN 10 IMPORTANT WAYS 9
Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled collective intelligence expands Pierre Levy and Henry Jenkins -- 5th Estate emerges - William Dutton
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LIFE CHANGES IN 10 IMPORTANT WAYS 10
inVention of info and the visibility of new creators is made easier the read/write, Web 2.0 world facilitates participation -- privacy and identity are scrambled
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HALLMARK 8
Everything is going to change in the coming years
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THE J-CURVE LAWS
Computing power doubles every 18 months Moores law Storage power doubles every 12 months disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression Gilders law Spectrum power is enhanced with efficiency improvements in spectrum allocation and use
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THANK YOU!
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