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Fashion Merchandising: Orient Craft Limited, Manesar

The document provides information about Orient Craft Limited, a large Indian export house with annual turnover of around 725 crores. It deals with major international brands like Tommy Hilfiger, Gap, Levi's etc. It has 21 manufacturing units around Delhi employing 25,000 workers. The document then describes Orient Craft's fashion merchandising process which involves receiving a tech pack from buyers, developing prototype samples, costing, bulk production, quality checks and shipping orders. It provides timelines for key steps like developing prototype, fit and size samples as well as top of production samples.

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jawed_akhtar
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725 views

Fashion Merchandising: Orient Craft Limited, Manesar

The document provides information about Orient Craft Limited, a large Indian export house with annual turnover of around 725 crores. It deals with major international brands like Tommy Hilfiger, Gap, Levi's etc. It has 21 manufacturing units around Delhi employing 25,000 workers. The document then describes Orient Craft's fashion merchandising process which involves receiving a tech pack from buyers, developing prototype samples, costing, bulk production, quality checks and shipping orders. It provides timelines for key steps like developing prototype, fit and size samples as well as top of production samples.

Uploaded by

jawed_akhtar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FASHION MERCHANDISING

Orient Craft Limited, Manesar


Proto Tech Pack Assessment

By Under the guidance of

V. Priyadarshini Associate Professor DFT

Akhil Tyagi (2) Haqiqat Ali (12) Md. Jawed Akhtar (15) Sumit Sinha (27) DFT - 5

Introduction
Established in 1978

One of the largest Export House in India


Turnover of around 725 crores Deal with US and European buyers

21 manufacturing units in and around Delhi .


strength of 25000 workers. Major clients- Tommy Hilfiger, Gap, Macy's, Dillards,

Marks and Spencer, Esprit, Armani, DKNY, Ann Taylor, United Colors of Benetton, LEVIS and Debenhams.

Process flow of Merchandising


1. Tech pack received consisting of GSS (Graded Spec Sheet) and all the details of the style e.g., trim & construction details
2. Tech pack sent to the sampling department for development of the proto sample

3. Fabric consumption along with mini markers from CAD

4. Cost calculation/ Final Costing.

5. Confirming Purchase Order (PO) and receival

6. Bulk fabric and trims ordered based on PO quantity.

7. Getting fit sample approved

8. Fabric Performance Testing (FPT) to conform to buyer standards

9. Getting size samples approved

set

10. Preparing the cutting ticket in PPC and handing it over to Cutting department

11. Pilot run

12. Bulk begins

Production

13. Getting Top of Production (TOP) samples approved

14. Follow up/ Regular tracking and update

1.5 Order shipment

Sampling flow
Proto Tech pack The initial informative sheet which

encompasses all specifications required for the development


of a proto sample
Proto sample :- made on substitute fabrics, using available

accessories and then checked on the dress form. Further the quality checker checks the sample, and makes the necessary

changes pertaining to the fit, the drape, the style details etc.

Fit sample : fit of the garment assumes importance here. It is

usually done on actual fabrics and substitute trims and


accessories and sent to the buyer for necessary alterations to be made.
Size set samples : Size Set Sample - done as per the buyer

requests and equivalent to the pre production sample except that it is done in all the sizes.
Top of Production (TOP) samples : done on the actual fabric

using the actual trims and the fit has to be perfect. It is simply a

example to the actual production.

Time and action plan


1. Proto Tech pack
Received form the buyers 2-3 days for domestic buyers and 5-6 days for foreign buyers

2. Proto sample

2 samples

Starts after 1-2 days, takes 2-3 days for domestic buyers and 5-6 days for foreign buyers
3. Fit sample 1-2 samples

4. Size set samples 5. Top of Production (TOP) samples

1-2 days 1 day. Approved in a day

1 from each size

8-10 and best 2 are sent

Proto tech pack


Proto tech pack.xls

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