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7 C's of Communication

The 7 C's of communication are completeness, conciseness, clarity, correctness, concreteness, consideration, and courtesy. Effective communication follows these principles by fully conveying all relevant information, using as few words as possible, being easy to understand through precise language, having proper grammar and accurate facts, being specific rather than vague, focusing on the receiver's perspective and needs, and showing politeness and respect. Following these guidelines can help ensure communication is effective and builds goodwill between parties.

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897 views

7 C's of Communication

The 7 C's of communication are completeness, conciseness, clarity, correctness, concreteness, consideration, and courtesy. Effective communication follows these principles by fully conveying all relevant information, using as few words as possible, being easy to understand through precise language, having proper grammar and accurate facts, being specific rather than vague, focusing on the receiver's perspective and needs, and showing politeness and respect. Following these guidelines can help ensure communication is effective and builds goodwill between parties.

Uploaded by

richa928
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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7 CS OF COMMUNICATION

Principals to Effective Communication

1. COMPLETENESS

Every communication must be complete & adequate. It should convey all facts required by the audience. Complete communication develops and enhances reputation of an organization. Incomplete message keep the receiver guessing, create misunderstanding & delay actions. Complete communication helps in better decisionmaking by the receivers of message as they get all desired and crucial information.

CONTD..

Benefits- bring desired results without additional message expense. - build goodwill. - avoid lawsuit which may occur due to incomplete information. Guidelines to follow: - provide all necessary information. - answer all the questions asked. - give something extra, if required.

2. CONCISENESS

Conciseness means wordiness, i.e., communicating what you want to convey in least possible words without forgoing the other Cs of communication. You should be brief & be able to say whatever you have to say in fewest possible word without sacrificing completeness quality. When you're concise in your communication, you stick to the point and keep it brief.

CONTD..
Benefits: - saves time & expense for both sender & receiver. - contributes to emphasis by eliminating unnecessary words.

Guidelines to follow: - avoid wordy expressions. - include only relevant material. - avoid unnecessary repetition. - organize the message well.

3. CLARITY

Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once The message must be put in simple terms to ensure clarity. Words must mean the same thing to the receiver as they do to the sender. Important consideration in attaining clarity: - choose precise, concrete & familiar words. - construct effective sentences & paragraphs. E.g.- home- domicile: pay- remuneration: invoice- statement of account: advocate- lawyer.

CONTD..

Modern words - demonstrate


- visualize - terminate - facilitate

Simple & short words - show


- see - end - help

Long phrases
- at a later date - subsequent to - prior to - to the fullest possible extent

Single word -later


- after - before - fully

4. CORRECTNESS

It means right level of language & accuracy of facts, figures & words. If the information is not correctly conveyed, the sender will lose credibility. Correctness in communication implies that there are no grammatical errors in communication Effects decision making, public image etc. Grammatical errors should be avoided. Transmit message only when absolutely sure of its correctness. Message must be transmitted & responded to at the appropriate time.

5. CONCRETENESS

Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. It means being specific, definite & vivid rather than vague & general. Concrete expressions create visual images that are easy to register. Guidelines to be followed: - use concrete expressions. - use specific facts & figures. - put action in your words. - choose vivid, image building words.

CONTD..
Vague & General

Concrete & effective

Yours savings would earn a high rate of interest. Goods are soon dispatched.

Your savings would earn 8% interest compounded quarterly. Goods will be dispatched on 2nd July.

6. CONSIDERATION

Preparing the message with the receiver in mind. In order to communicate effectively, sender should think & look from receivers angle. Adopt human approach & understand the emotions & sentiments of the receiver. Focus on the needs of receiver. It requires emphasizing positive & pleasant facts. Positive approach convinces the reader of your helplessness, or your genuine difficulties etc.

CONTD..

Ways to indicate consideration: - focus on you instead of I & WE. - show audience benefit or interest in the receiver. - emphasize positive, pleasant facts. - show empathy. Consideration implies stepping into the shoes of others. Empathy means: ability to identify with persons or objects.

7. COURTESY

It stems from a sincere YOU attitude. Courtesy in message implies the message should show the senders expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. It is politeness that grows out of respect & concern for others. Courteous communication is friendly, open, and honest. There are no hidden insults or passive-aggressive tones.

CONTD..

Guidelines-: thank generously for a favour. apologize for an omission. avoid irritating expressions. use non- discriminatory expressions that reflects equal treatment of people regardless of gender, race etc.

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