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Sakeer Hussain.P

Maruti Suzuki India Limited is an automobile manufacturer headquartered in New Delhi. It was established in 1981 as Maruti Udyog Limited and was renamed in 2007 when Suzuki Motor Corporation acquired a majority stake. Maruti Suzuki has two manufacturing plants in Gurgaon and Manesar and produces a wide range of vehicles led by popular models like Alto, Wagon R, and Swift. It has over 200 vendors supporting its operations and aims to be the leader in the Indian automobile industry through customer delight and shareholder wealth.

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Sakeer Peringodan
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95 views

Sakeer Hussain.P

Maruti Suzuki India Limited is an automobile manufacturer headquartered in New Delhi. It was established in 1981 as Maruti Udyog Limited and was renamed in 2007 when Suzuki Motor Corporation acquired a majority stake. Maruti Suzuki has two manufacturing plants in Gurgaon and Manesar and produces a wide range of vehicles led by popular models like Alto, Wagon R, and Swift. It has over 200 vendors supporting its operations and aims to be the leader in the Indian automobile industry through customer delight and shareholder wealth.

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Sakeer Peringodan
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© Attribution Non-Commercial (BY-NC)
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SAKEER HUSSAIN.

Maruti Udyog Limited (MUL) : established in February 1981, though the actual production commenced in 1983 with the Maruti 800 Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. (17 Sept. 2007) The company's headquarters are located at New Delhi two plants for Manufacturing facility: Gurgaon Manufacturing facility Manesar Manufacturing facility Mr. Shinzo Nakanishi(Managing Director and the CEO) Mr. R.C. Bhargava(Chairman, Board of Director)

VISION
The leader in The Indian Automobile Industry, Creating Customer Delight and Shareholder's Wealth, A pride of India.

PRODUCTS
Maruti 800 Maruti Alto Maruti Grand Vitara XL-7 Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti Versa Maruti Vitara Maruti Wagon-R Maruti Zen Maruti Ertiga Maruti Alto 800

MAJOR COMPETITORS

VENDORS OF MARUTI SUZUKI PVT LTD


Maruti Suzuki has 200-odd vendors BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles. I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle KALYANI BRAKES LTD, PUNE Manufacturers of complete brake systems for automotive applications

CONT.....
LUMAX INDUSTRIES LTD
Biggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATORE


automotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAI


Largest manufacturer of Belts and Oil Seals in India

CORE COMPETENCIES
1. Strong Customer Base and brand Image 2. Well developed sales and service network throughout India 3. Very Strong knowledge of Indian market.

MARKET SHARE
37% of the Indian passenger car market as of November 2012.

SWOT Analysis
Strengths Established brand in Indian market. Great service and nationwide penetration. Experience in Indian market Very old player in Indian market. First major player. Weaknesses [*] Labour Union Issues [*]Diseconomies to scale [*]No online presence SUV models have failed to influence customers. Opportunities [*]Acquisitions [*]Innovation [*]Product and services expansion [*]Takeovers Threats [*]Competition [*]Cheaper technology [*]External changes (government, politics, taxes, etc) [*]Lower cost competitors or imports [*]Increase in fuel prices *]Inflation [*] Jump in interest rates of financial institutions [*] China planning to enter Indian automobile market

BCG MATRIX
High Relative Market Share Low

High Market Growth Rate

STAR SWIFT, ZEN ESTILO, DESIRE Cash Cow 800, ALTO, WAGON R

???
SX4, GRAND VITARA, A STAR Dogs BALENO, VERSA, OMNI

Low

FINANCIAL STATEMENT

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