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Graphic Design

The document discusses graphic design and defines it as focusing on visual communication and presentation using symbols, images, and words. It explains that graphic designers consider objectives, hierarchy, eye flow, tone, and audience when developing visual designs. The document provides examples and discusses fundamental questions graphic designers ask.

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M. S. Aatir
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© Attribution Non-Commercial (BY-NC)
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35 views10 pages

Graphic Design

The document discusses graphic design and defines it as focusing on visual communication and presentation using symbols, images, and words. It explains that graphic designers consider objectives, hierarchy, eye flow, tone, and audience when developing visual designs. The document provides examples and discusses fundamental questions graphic designers ask.

Uploaded by

M. S. Aatir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Definition

The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation.

Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages.

Slide 1

All the pictures below are examples of Graphic Design

Slide 2

When people need to necessarily express something, usually with an aim towards promotion or information dispensing, the focus becomes how best to do it. Graphic design was born of art and technology (printing).

Slide 3

What does a Graphic Designer do?


When he gets a graphic design job, be it a poster design, book design, web design, advertising, he has to start with asking himself the following fundamental questions:

What is the objective of the communication What needs to be said first and then next and then after
that? (levels of hierarchy)

How do you want the eye to flow through the page? What is the tone of voice? Who are you speaking to?

Slide 4

Fundamental Question 1: Objectives of the communication


What is the information that needs to be passed on? When the audience reads your book/webpage/ad whats he supposed to get out of it?

An advertisement and a newspaper have different objectives of communication.


Slide 5

Fundamental Question 2: What needs to be said first and then next and then after that? (hierarchy)
Once you have figured out what the objective of your communication is youll want to think about what needs to be said first and foremost and what it should be followed by.

Slide 6

Fundamental Question 3: How do you want the users eye to move around the page?
The hierarchy mentioned above, along with elements like color, contrast, size etc, will automatically make your viewers eyes go through the page in a certain way. This can be manipulated as per your intention.

Slide 7

Fundamental Question 4: Who are you speaking to?


You have to be very sure about this as different people need to be spoken to differently, just the way it is in real life.

Slide 8

Fundamental Question 5: What is the tone of voice?


Only once you have got the above figured out can you think about the more external elements of your piece of work.

Slide 9

The solutions to these questions are tackled using the graphic designers tool kit.

Slide 10

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