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Executive Support Systems (: Mr. Shailendra R Patil

Executive Support Systems (ESS) provide tools to senior management for unstructured decision making. ESS bring together internal and external data from across an organization to allow managers to select, access, and tailor information as needed. This enables executives and subordinates to view the same contextualized data. ESS analyze, compare, and highlight trends to provide greater clarity and speed up decision making. Examples include a winery's ESS that organizes external market data to inform sales forecasts and investment decisions, and a bank's ESS that empowers managers to define their own data criteria for flexible analysis.

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Yogesh Devmore
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45 views

Executive Support Systems (: Mr. Shailendra R Patil

Executive Support Systems (ESS) provide tools to senior management for unstructured decision making. ESS bring together internal and external data from across an organization to allow managers to select, access, and tailor information as needed. This enables executives and subordinates to view the same contextualized data. ESS analyze, compare, and highlight trends to provide greater clarity and speed up decision making. Examples include a winery's ESS that organizes external market data to inform sales forecasts and investment decisions, and a bank's ESS that empowers managers to define their own data criteria for flexible analysis.

Uploaded by

Yogesh Devmore
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Executive Support Systems ( ESS)

Mr. Shailendra R Patil

Executive Support Systems (ESS) supply the necessary tools to senior management.
The decisions at this level of the company are usually never structured and could be described as "educated guesses." Executives rely as much, if not more so, on external data than they do on data internal to their organization. Decisions must be made in the context of the world outside the organization. The problems and situations senior executives face are always changing, so the system must be flexible and easy to manipulate.
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Executive Support Systems (ESS): Information system at strategic level of an organization Addresses unstructured decision-making through advanced graphics and communications

The Role of Executive Support Systems in the Organization

Brings together data from the entire organization

Allows managers to select, access, and tailor data


Enables executive and any subordinates to look at the same data in the same way

The Role of Executive Support Systems in the Organization

Developing ESS: Ease of use Facility for environmental scanning External and internal sources of information to be used for environmental scanning

Benefits of Executive Support Systems


Analyzes, compares, and highlights trends

Provides greater clarity and insight into data


Speeds up decision-making Improves management performance Increases managements span of control Better monitoring of activities
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ESS for business intelligence:

Identifies changing market conditions


Formulates responses Tracks implementation efforts Learns from feedback

Model of typical ESS

Advantages of ESS
Simple for high-level executives to use Operations do not require extensive computer experience Provides timely delivery of company summary information Provides better understanding of information Filters data for better time management Provides system for improvement in information tracking

Disadvantages ESS
Computer skills required to obtain results Requires preparation and analysis time to get desired information Detail oriented Provides detailed analysis of a situation Difficult to quantify benefits of DSS How do you quantify a better decision? Difficult to maintain database integrity Provides only moderate support of external data and graphics capabilities
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These are the factors that tell us why to use ESS for higher management.

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Characteristics of ESS

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Examples of ESS
The Sutter Home Winery uses mostly external data, including information from the Internet, in its ESS. It organizes the information in order to help executives make decisions based on trends in the marketplace. The information includes data on competitors and information from market research. Sutter uses its system output to determine sales forecasts, marketing campaigns, and investment plans. Managers at the Royal Bank of Canada are able to choose their own criteria (from among 15 choices) to drill down and navigate data through easy-to-use interfaces. They don't have to accept data in formats chosen by someone else who may not understand individual manager's needs. Data analysis is more timely because the information is quicker to obtain and more convenient than before. 13

Critical success factors for ESS

clear link to business objectives


use of appropriate resources from IS function use of appropriate technology Recognizing the existence of data problems and managing the solutions of those problems managing organizational resistance managing the spread and evolution of the system

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