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Topic 8 The New Media Environment: New Media

We've done a video for our presentation through Youtube, Search: Project New Media Singapore. Done by: Khor Chin Puang Rachelle Suan Delia Kang Wong Sophie Melissa John Elizabeth Loh

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150 views

Topic 8 The New Media Environment: New Media

We've done a video for our presentation through Youtube, Search: Project New Media Singapore. Done by: Khor Chin Puang Rachelle Suan Delia Kang Wong Sophie Melissa John Elizabeth Loh

Uploaded by

COMM2071
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Topic 8

The New Media


Environment: New Media
Presented by:

Melissa John
Delia Kang
Khor Chin Puang
Elizabeth Loh
Rachelle Suan
Sophie Wong
What is new about New
Media?
Why are some media considered to be “new.”
There is a temptation to simply list down the
latest developments in media technologies and
call these new yet it is inadequate because of
the rapid change that renders a media outdated.
Instead of understanding the degree of newness,
What is new for society
about new media

Convergence
What is new for society
about the new media
Miles 1997; Rice 1999; Barr 2000 defines new
media as those forms that combine 3 Cs

 computing and information technology


 communication networks
 digitized media and information content.
James Webster & Patricia
Phalen (1997)
Webster & Phalen viewed media in terms of:

 Diversity of content
 Correlation of content with channels
 Availability
New Media - Characteristics
 Content is diverse
 one of the most widely touted benefit is ability to promote

diversity.
 diversity claim is subjective and hard to verify.

 Content is correlated with channels


 Relatively specialised material for subsets of the mass

audience.
 Organisation of content by types into channels eg. news,

sports etc..
New Media - Characteristics
 Channels Are Differentially Available
 Technological, economic & regulatory factors.

 Expect:

1. increasingly diverse programming,

2. material organized in channels specialising

in relatively homogeneous form of content,


3. content to be available to only some

members of the audience.


Meeting Current Needs

Theory has neglected the power of the Medium
- 2-way communication flow
- Content producer → Medium

03/20/09
Emergence of the Internet

Change in information flow


Individual is in control
Control of information :
- Production
- Storage
- Dissemination

03/20/09
Impact of the Internet

Political
- Alternative platform


Economic
- Improved consumer convenience
- Widens reach of businesses to consumers


Social
- Online communities
- Facilitate interaction
03/20/09
The Internet
 Has the power to influence and shape opinions
 Access available to people of different social
levels
 Government using it to create mass interaction
and participation
Who say what?
“We are still learning. It is not easy to make this
transition. It is like going from sea to land or vice
versa, you are changing your medium and you
need to get comfortable with it. But we are
working hard at it.”
- PM Lee Hsien Loong (Channelnewsasia.com)
Who say what?
What is needed are young MPs who are
comfortable with the new media landscape.

- PM Lee Hsien Loong (Channelnewsasia.com)


Who say what?
“…we hope to highlight the wide range of media
choices available and foster pride in Made-by
Singapore media content, leading to a creative
and connected society.”
- Dr Christopher Chia, CEO of MDA
(www.straitstimes.com - Media Fiesta)
Who say what?
“New Media has dramatically changed how messages
are sent, received, and understood. An increasingly
"connected" audience means traditionally popular
advertising spots in mainstream media like newspapers,
magazines, and even television are losing eyeballs to
sites like hulu.com and Youtube.

- Julian Lim
Head, New Media
Youth Olympics
Communications & Public Relations Division
 Anyone can be a content provider
 Molds creativity
 Creates a imagined community
Like us
 Creates, distributes and recreates
 Inspired by people through the Internet
 Unique and convenient
Old Media New Media

Diversity of
Uniform Diverse
Content

Correlation of
Uncorrelated Correlated
Channels

Universally Differentially
Availability
Available Available
Content
Power Medium
Producer
Content Medium Audience
Producer

Power
Case Study : Malaysian General Elections 2008

Parti Keadilan Rakyat

VS
Democratic Action Party
Barisan Nasional

Pan-Malaysian Islamic Party


Parti Keadilan Rakyat

Controls
•Major
Newspapers
VS
•Television Statons Democratic Action Party

Pan-Malaysian Islamic Party


Election Results 2008
Power
Content Medium Audience
Producer

Power
Statements Made on New Media

Anyone can be a content provider

The medium is the message

New Media is not just about technology

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