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Strategies For Launching A New Product

A beverage product named Anmol Butter Milk. different straties are adopted to sell the product more and also liked by the consumer

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Chandan Pahelwani
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79 views11 pages

Strategies For Launching A New Product

A beverage product named Anmol Butter Milk. different straties are adopted to sell the product more and also liked by the consumer

Uploaded by

Chandan Pahelwani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Strategies For Launching a New Product Presented by Group 1

Tolani Institute of Management Studies

Premium Brand!!!
A Brand becomes premium when people believe it is WORTH the price.

Tolani Institute of Management Studies

Product Category

It is a Beverage

A refreshment drink

Tolani Institute of Management Studies

Our Product

Tolani Institute of Management Studies

Types of Buttermilk

Salted

Sweet

Tolani Institute of Management Studies

Flavors of Anmol Buttermilk


Jeera Masala
Mango

Mint Masala

Strawberry

Rose

Tolani Institute of Management Studies

Packaging

200 ml

500 ml
1 ltr
Anmol Buttermilk

Tolani Institute of Management Studies

Pricing Strategy
Rs.15 Rs.8 Rs. 30

Anmol Buttermilk

Tolani Institute of Management Studies

Advertising Theme
Hoardings

Television

Print Media

Retail Parlors of Anmol

Tolani Institute of Management Studies

Target Market

We especially target the people who are out for their job work. Those who travel a lot in these hot summers, Scorching Sunlight. For them a buttermilk which refreshes them and gives them the feeling of freshness. We also have kept the price by keeping in mind that all the people get it in reasonable price.
Tolani Institute of Management Studies

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