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Christopher A. Reyes: Electronic Media Capstone Presentation

This document summarizes Christopher Reyes' internship at FASTSIGNS International. FASTSIGNS is the largest sign and graphics retailer in the US with over 530 locations worldwide. Reyes interned at the Downtown Cincinnati FASTSIGNS franchise, where he learned about the wide variety of products and services offered. Reyes completed training webinars and engaged in projects to develop his product knowledge. FASTSIGNS recently rebranded to position itself as a full-service visual communications provider. Through his internship, Reyes gained experience in communication, critical thinking, knowledge integration, and other competencies required for his degree.

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0% found this document useful (0 votes)

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Christopher A. Reyes: Electronic Media Capstone Presentation

Uploaded by

Chris Reyes

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Christopher A.

Reyes
Electronic Media Capstone Presentation

Visual Communication Specialist Internship FASTSIGNS International

Company Overview

Services include: Signs, graphics, decals, displays, and many other visual communications Largest sign and graphic retailer in the U.S.

There are currently more than 530 FASTSIGNS retail locations worldwide United States, Canada, the U.K., Brazil, the Cayman Islands, Mexico and

Company Overview

The vast majority of FASTSIGN locations are independently owned franchises Founded in Dallas in 1985 by Gary Salomon and Bob Schanbaum

CEO: Catherine Monson FASTSIGNS was featured on the series Undercover Boss last year

My Franchise Location
FASTSIGNS- Downtown Cincinnati

Purchased a year ago by Ray and Barbara Goff Has been in the Business District since the 90s but was closed for three years after the previous owners Six full-time employees;
Including two owners, two customer service reps, an external sales rep, and a graphic designer.

Located on Open

120 W Seventh Street

Monday-Friday, 8:30 am- 5:30pm

Product and Services Knowledge

Aluminum, Form-core, PVC, Acrylic, Coroplast, Gator Board, Vinyl, Window Perf,

THERE IS A LOT TO LEARN! Retractable Banners, Tradeshow Displays, AND YOU ARE NEVER FINISHED! .Mobile
cards, envelopes, Lasered acrylic, paper stock, Flyers,
Promotional projects, MDO signs, ADA Signs Step-n-Repeats, Windmasters,

Banners, Knife Signs, A-Frames, Digital Displays, business

Websites, Mass-Text Service, Graphic Design, Permit Retrieval, Sight Surveys,

DDS Content Services, Sign Installation, Car
Wraps, Re-Branding, Marketing Consultation, Installation
Instruction, Handling and shipping, Financing..

Product and Service Knowledge

Completed over fifty informational webinars over winter break The vast product knowledge does not completely sink in until one has engaged in day-to-day projects After three weeks in, I finally felt I had enough foundational knowledge to be able to research and handle anything which came my way I call and discuss problems regularly with our many vendor contacts.

More Than Rebrand

FASTSIGNS recently celebrated the first anniversary of their massive new rebranding effort

-Old Brand

-New Brand
The More Than Rebrand hopes to make FASTSIGN centers into one-stop shops for small to medium size businesses that would like to be consulted on all of their visual communication material options Increased product range- Gained many new lowmargin subcontract products. Corporate vastly increased available training resources for their franchises.

Lay the foundation to enable us to charge non-commodity pricing; not focusing on fast or pricing

Effective Communication Critical Thinking Knowledge Integration Social Responsibility Information Literacy

I believe this internship experience has showcased my mastery of all the mandated Baccalaureate Competencies

Communication

Phone Competence- Cold-Calling, Follow-up

Calls, Incoming Customer Service, Gatekeeping, A/R Notice, etc.

Teamwork- Effective Interpersonal communication, Requesting Advice, Observing Behavior Tendencies, Conflict Resolution, Project Planning, Foster Open Communication, Accountability, etc. Customer Service- Displaying Friendly Mannerisms, Maintaining professionalism, Listening- Interpreting Client Needs, Remaining Calm, Becoming Comfortable and Natural, etc. Networking- Tradeshows, References, Transitions, etc.

Consulting Clients
Successful Sign Questions

Use: What is the sign being USED for? Time: How LONG will the sign be used Image: What IMAGE is the sign to project? Target Audience: Who is the target audience? Distance & Time: What is the VIEWING DISTANCE & Length of TIME to read? Environment: WHERE will the sign be placed & how will it be installed? Budget: What is the BUDGET for the sign project? Are there any PERMITS or RESTRICTIONS required?

Project Examples:
Ron Hamilton Photography

Fashion Cincy

Lead Generation and Sales Tracking

Time Management Generated prospects through Business Journals, Networking Events, Dormant Accounts, Personal Network, Permit Releases, Linkedin, referrals, and List Generating Companies such as InfoUSA. Prioritized Qualified Leads Managed Accounts and Opportunities with Salesforce.com Software. Assembled a Centralized Cincinnati Event Calendar using several different sources such as the Cincinnati Convention & Visitors Bureau and The Business Courier.

Leveraging Social Media

Treating Every Project the Same No Matter the Size..

Consulting customers on the most economically effective options even if it will hurt my sales goals Consistency in pricing Treating every job with respect and a positive attitude Going the extra-mile to help nonprofit organizations in our area Treating everyone who walks in with respect.even if they do not know where they are