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Value Communication - Final

Gul Ahmed is a leading textile company in Pakistan known for its quality products. Its vision is to satisfy customers, while its mission involves creating awareness, preference, and repeat purchases through informative, persuasive, reminder, and reinforcement advertising. Gul Ahmed's marketing communications involve deciding on objectives, budget, message, media, and measurement. It segments customers by gender, income, and location. Its products include fabric, bed linens, curtains, and yarn. Promotion tools include advertising, sales promotions, public relations, personal selling, and direct marketing through banners, posters, TV commercials, magazines, and events.

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Fahad Mushtaq
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32 views

Value Communication - Final

Gul Ahmed is a leading textile company in Pakistan known for its quality products. Its vision is to satisfy customers, while its mission involves creating awareness, preference, and repeat purchases through informative, persuasive, reminder, and reinforcement advertising. Gul Ahmed's marketing communications involve deciding on objectives, budget, message, media, and measurement. It segments customers by gender, income, and location. Its products include fabric, bed linens, curtains, and yarn. Promotion tools include advertising, sales promotions, public relations, personal selling, and direct marketing through banners, posters, TV commercials, magazines, and events.

Uploaded by

Fahad Mushtaq
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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VALUE COMMUNICATION

Muhammad Amir Mushtaq EX-M.B.A. Fall-12-058

GUL AHMED

GUL AHMED
Leader in textile mills Quality products Oldest brand Diversification

Vision Statement

Customer is the mirror of your marketing efforts.

Mission Statement
This is based on the target audience, marketing positioning and the marketing mix. The company can choose from the following Informative: Aim is to create awareness and knowledge of new products Persuasive: Aims to create liking , preference, conviction and purchase Reminder: To stimulate repeat purchase Reinforcement: To convince current purchasers they have made the right choice

MARKETING COMMUNICATIONS
Advertising is a paid form of non personal presentation and promotion of ideas, goods, and services by an identified sponsor The advertising program involves making five major decisions known as the five Ms Mission: What are the advertising objectives Money: How much can be spent? Message: What message should be sent? Media: What media should be used? Measurement: How should the results be evaluated.

Basic Challenges

Slogan
IDEAS THAT MAKE A HOME

This emotional communication strategy is further elaborated by assuring the customers of classy, exclusive and special designs made by Gul Ahmed.

Social Responsibility Review

The company must make sure it does not violate any social and legal norms. Some companies build ad campaigns on a platform of responsibility.

Deciding on Media and Measuring Effectiveness

This involves finding the most cost effective media to deliver the desired message to the target audience. The steps include; 1. Choosing the media based on desired reach, frequency and impact. 2. Choosing among major types.

Gul Ahmeds Marketing Segmentation


It is segmentation on the basis of :

Gender
Male & Female

Income
Upper and Middle Class

Location
Only developed cities of Pakistan

Marketing Mix

Gul Ahmeds Market Positioning

Gul Ahmed is a brand leader itself and is in a good position than its competitors. Gul Ahmeds products are according to customers needs. Customers feel satisfied and contended because of the quality and comfort.

Product line of Gul Ahmed


Fabric
Bed-linen Curtains

Yarn

Product line of Gul Ahmed


Fabric
Bed-linen Curtains

Yarn

Product line of Gul Ahmed


Fabric
Bed-linen Curtains

Yarn

Product line of Gul Ahmed

Male

Product line of Gul Ahmed

Male

Product line of Gul Ahmed

Male

Product line of Gul Ahmed

Bed-Linen

Product line of Gul Ahmed

Bed-Linen

Product line of Gul Ahmed

Curtains

Product line of Gul Ahmed

Curtains

Product Attributes

Quality
Unlimited range of designs

Wide range of colours

Branding
With the passage of years Gul Ahmed has made its very good reputation in the market. Gul Ahmed, as a brand, is a symbol of Quality, Style, Comfort and Satisfaction and this is all seen in its products.

Product Support Service

Gul Ahmed manufactures and sells cloth so it does not provide product support services to its customers because they are not required. Else Gul Ahmed welcomes any complaints and suggestions to improve its products.

Promotion Tools
The vital promotion tools used by Gul Ahmed are: Advertising Sales promotion Public relations Personal selling Direct marketing

Advertising Tools:

Banners / Posters
TV Commercials Magazines Customer database

Banner / Poster

Commercials

Sales Promotion
Devices used in sales promotion include:

Coupons

Samples

Events

News conferences Seminars Outings Trade shows Exhibits Contents Competitions Anniversaries

THANK YOU

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