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Presentation: Group Members Are

The document provides information about Mobilink, Pakistan's first cellular service provider. It discusses Mobilink's history, founding in 1994, mission, vision, values, organizational structure, product lines, pricing strategies, marketing strategies, and corporate social responsibility efforts. Key facts include that Mobilink has over 28 million customers and 4,500 employees, offers both prepaid and postpaid services, and aims to be the leading telecommunications provider in Pakistan.

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Mirza Nauman
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40 views

Presentation: Group Members Are

The document provides information about Mobilink, Pakistan's first cellular service provider. It discusses Mobilink's history, founding in 1994, mission, vision, values, organizational structure, product lines, pricing strategies, marketing strategies, and corporate social responsibility efforts. Key facts include that Mobilink has over 28 million customers and 4,500 employees, offers both prepaid and postpaid services, and aims to be the leading telecommunications provider in Pakistan.

Uploaded by

Mirza Nauman
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Presentation

Group members are Fawad Akbar Rozeena Shaheen Rizwan Hadi Parwaiz MBA 1 MBA 1 BBA 1 MBA 1

Company Background & History


Pakistan Mobile Communications Limited, better known as Mobilink GSM. Mobilink has 28.24 million customers by March 2009. Mobilink's Head office is located in Mobilink House, 1 A Kohistan Road, F-8 Markaz Islamabad. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan.

Company Background & History


Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc.later it was sold to Orascom, an Egypt-based multinational company.

MISSION STATEMENT
To be the unmatchable mobile system of communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders

MOBILINK'S VISION

To be the leading telecommunication services provider in Pakistan by offering innovative communication solutions of our customers while exceeding shareholder value and employee expectations

MOBILINK'S VALUES
Total Customer Satisfaction
Business Excellence Trust & Integrity Respect for People Corporate Social Responsibility

ORGANIZATION STRUCTURE
Total Strength of Employees:
Over all: Top Managers Middle Managers Line Managers (Total 4500) 75 750 3675

ORGANIZATION STRUCTURE TOP MANAGERS


President and CEO Rashid Khan

Chief Information Officer Tariq Rashid


V.P H.R, Administration & Security Ali Raza Mehdi

ORGANIZATION STRUCTURE TOP MANAGERS


Vice President Marketing Bilal Munir Sheikh

Vice President Customer Care Irfan Akram


Vice President & Head of Broadband Business Division. Mustafa Peracha

Vice President Corporate Affairs Agha Qasim

Product line and Categories


Mobilink offers both Pre-paid and Postpaid services.
indigo Post-paid

JAZZ

Pre-paid

Product line and Categories


Mobilink Indigo and jazz have 15 more products given below
1. Mobilink Indigo 2. Mobilink Jazz

3. Mobilink Black Berry


4. Mobilink PCO 5. Mobilink Wi MAX 6. Mobilink TV 7. Mobilink Game

Product line and Categories


8 Jazz Cricket SIM 9 Conference Bridge 10 PSO Cards 11 PIA Reservations

12 Stock Watch
13 Fax Mail 14 Corporate SMS 15 SMS Advertiser

. 1 GPRS. 2. 2 Mobilink Mustt Services. 3. 3 SMS Messaging. 4. 4 Power Tools. 5. 5 Chat Services. 6. 6 Dedication Services.
1

VALUE ADDED SERVICES

VALUE ADDED SERVICES


7 Power Tools.
8 Mail Services.

9 Info Services.
10 IVR Ring tones/Logos. 11 On Call Services. 12 Missed Call Alerts

PACKAGES

Pricing Strategy of Mobilink


Post-paid plans
100 Package
Line rent Rs 100 Line rent

400 Package
Rs 400

Free mins
Call <Mobilink> Other operators 1.50/min Sms all network

100
1.25/min

Free mins
Call <Mobilink> Other operators 1.50/min

400
1.00/min

0.2

Sms all network

0.75

Post-paid plans
900 Package
Line rent Rs 900 Line rent

1500 Package
Rs 1500

Free mins
Free Gprs Call <Mobilink> 0.75/min other Network 1.50/min Sms

Rs 900
100 MB

Free mins
Free Gprs Call <Mobilink> 0.50/min other Network 1.25/min Sms

Rs 1500
250 MB

all network 0.75

all network 0.50

Post-paid Plans
Unlimited Package
Line rent
Free minuts <Mobilink>
Basic Premium

5,000
2800

6,000
2800 1200

Other operators <Mobile>1200

<Landline>
Free sms <Mobilink> Free GPRS

1000
1000 -

1000
1000 Unlimited

Call
Sms

<Mobilink>
all networks

0.30/min 0.30/min
1.05/min 1.05/min 0.20 0.20

Other operators

International Dialing Prepaid Price Plans


Package
Zone 1

Package

Zone 2

Jazz Easy

Rs 2.35/min

Jazz Easy

Rs 8.00/min

JazzOctaine Rs 3.00/min Jazz Ladies First Rs 3.00/min

JazzOctaine Rs 8.00/min Jazz Ladies First Rs 8.00/min

Jazz Budget Rs 2.35/min

Jazz Budget Rs 8.00/min

International Dialing Prepaid Price Plans


Package
Zone 3

Package

Zone 4

Jazz Easy

Rs10.99/mi n

Jazz Easy

Rs17.00/mi n

JazzOctaine Rs10.99/mi n Jazz Ladies First Rs10.99/mi n

JazzOctaine Rs17.00/mi n Jazz Ladies First Rs17.00/mi n

Jazz Budget Rs10.99/mi n

Jazz Budget Rs17.00/mi n

International Dialing Prepaid Price Plans


Package
Zone 5

Jazz Easy

Rs20.00/mi n

JazzOctaine Rs20.00/mi n
Jazz Ladies First Rs20.00/mi n

Jazz Budget Rs20.00/mi n

INDUSTRY LIFE CYCLE

MARKEITNG STRATEGIES
Product
In the maturity stage they have modified the brand JAZZ and INDIGO. Jazz is widely available in more than 5000+ cities, towns and villages with service code (0300, 0301,0302,0303,0306,0307 and 0308) Mobilink another brand INDIGO is also having good recognition in the market.

Price
In this stage they had not as lowered down their price of Sim and the calling charges, like their competitors (UFONE, TELENOR, and WARID) had done. Because they want to get more of the profit.

Promotion
In the maturity stage, the company is using different promotional strategy to retain the exisisting customers and to attract the competitors customers. Mobilink has made the ads in which they want to portray the image of Mobilink with the Pakistan.They have made the ad in which NAJAM SHIRAZ sung a song Hum Bolain Mohabbat ki zaban.

Place
The distribution channel of Mobilink also are..

Manufacturer Consumer Manufacturer Consumer Manufacturer Consumer

Retailer Franchiser Jobber

Mobilink Management Style


Strategic Business Department Business Communications Department Project Management Department Operations & Customer Care Department IT Department Creativity & Content Management Department

Finance & Accounting Department


Administration & HR Department

SWOT ANALYSIS

STRENGTH

WEAKNESSES

OPPORTUNITIES

THREATS

Market Share

Warid 18.8%

Zong 6.1%

31.7% Mobilink 31.7%

Telenor 21.6% Ufone 21.5%

BCG GROWTH SHARE MATRIX

Star -(High Growth, High Market Share)


Jazz One

Cash Cow-(Low Growth, High Market Share)

Jazz Ladies First Mobilink Indigo Jazz Budget

Question Mark-(High Growth, Low Market Share) Jazz Easy Mobilink PCO Dog-(Low Growth, Low Market Share) Jazz Octane

CORPORATE SOCIAL RESPONSIBILITY

Mobilink believe CSR to be a continuing commitment by our company to contribute to economic devolvement while improving the quality of life of our workforce, their families, the community and society at large.

THANK YOU

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