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Allen Solly 1

Allen Solly is a clothing brand that was formed in 1744 in Nottingham, England. In 1990, it was acquired by Madura Garments, which was later taken over by Aditya Birla Group in 2001. Allen Solly launched in India in 1990 and introduced the concept of business casual Friday dressing. It also launched women's wear in 2001, targeting women professionals in the growing corporate world in India. While Allen Solly saw jumps and falls in sales over several financial years, its women's wear business was projected to grow the branded women's apparel market significantly in India over the following decade.

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Rohit Dhaula
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3K views14 pages

Allen Solly 1

Allen Solly is a clothing brand that was formed in 1744 in Nottingham, England. In 1990, it was acquired by Madura Garments, which was later taken over by Aditya Birla Group in 2001. Allen Solly launched in India in 1990 and introduced the concept of business casual Friday dressing. It also launched women's wear in 2001, targeting women professionals in the growing corporate world in India. While Allen Solly saw jumps and falls in sales over several financial years, its women's wear business was projected to grow the branded women's apparel market significantly in India over the following decade.

Uploaded by

Rohit Dhaula
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Allen Solly

06/08/09
1
History
 Formed in 1744.

06/08/09
 Nottingham, England.
A brand of William Hollins & Co. Ltd.
 In 1990 it was bought by Madura
Garments.

2
Madura Coats Ltd

06/08/09
 Madura garments is a sub-division.

 Madura garments owns many brands.

 In
year 2001 Madura garments were
taken over by Aditya Birla Group.

3
Allen solly
 Came in India in 1990.

06/08/09
 Launched the concept of Friday
Dressing.

 Introduced women wear in corporate


world.

 Known as most dominating brand.


4
Women scenario in india
qIn 90’slast decade looked for

06/08/09
independent women with comforts.
q21st centaury was the origin of the
corporate world.
qWomen took active part in corporate
world.
qA new market for women wear
5

emerged.
LAUNCH OF WOMEN
WEAR
The new
Corporate

06/08/09
I. Women entrepreneur was emerging.
look by
II. In year Dec. 2001 women wear were
Allen Solly
launched.
III. Targeted the women professionals in
India.
IV. Demand for branded women apparel.

6
Annual retail growth rate

06/08/09
7
Competitors

06/08/09
 Ritu Beri’s “Label”
 Puja’s “Bizarre’s”
 United colors of Benetton
 Blackberry

8
Financial Report : sales(cr)
qFinancial year 2000-2001: Rs.300.6cr

06/08/09
qFinancial year 2001-2002: Rs.379.7cr
qFinancial year 2002-2003: Rs.347.6cr
qFinancial year 2003-2004: Rs.413.1cr

9
Analysis of financial report

06/08/09
 Great jump in sales during 1 year.

 Fall in sales during 2 year.

 Risein sales due to implementation of


effective plans.

10
India`s clothing textile fashion industry

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11
Future Prospects

06/08/09
 Branded women apparel market is
projected to rise at a rate close to 25%
and surpass Rs. 18,000 Crore by 2010.

 Today Allen Solly turnover is 200 crore.

 Aims to grow with a turnover 500 crore


till 2011.

12
06/08/09
13
06/08/09
Thank You

14

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