Scribd
Upload
31 views

Pepe Grillo JR.: La Hormiga Atómica Regresa

The document discusses several studies on children's media usage habits. It finds that by age 8, over half of children have a TV in their bedroom. Children ages 5-9 spend about 43 minutes per day listening to music on MP3 players. From ages 8-10, kids begin exploring more media beyond TV, such as websites related to TV shows. Studies also find that media multitasking is common, such as texting at the dinner table or using multiple devices simultaneously. Surveys of teens show increasing smartphone ownership over time, with apps and mobile media consumption becoming more prevalent activities.

Uploaded by

Julia Cuellar
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
31 views

Pepe Grillo JR.: La Hormiga Atómica Regresa

The document discusses several studies on children's media usage habits. It finds that by age 8, over half of children have a TV in their bedroom. Children ages 5-9 spend about 43 minutes per day listening to music on MP3 players. From ages 8-10, kids begin exploring more media beyond TV, such as websites related to TV shows. Studies also find that media multitasking is common, such as texting at the dinner table or using multiple devices simultaneously. Surveys of teens show increasing smartphone ownership over time, with apps and mobile media consumption becoming more prevalent activities.

Uploaded by

Julia Cuellar
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 20

Pepe Grillo Jr.

La hormiga atmica regresa

ALWAYS CONNECTED
Comparacin de 7 estudios Sintetizaron lo comn Destacaron las incosistencias Nios 0 a 11 aos Auto-reportes: encuestas, entrevistas y cuestionarios Monitoreo electrnico

By age 8, well over half of all children have bedroom televisions. Children ages 8 to 10 spend a little over an hour with music each day, an increase of less than 15 minutes over the past decade.3 Their slightly younger siblings, children ages 5 to 9, spend about 43 minutes using an MP3 player each day.

Children appear to shift their digital media habits around age 8, when they increasingly open their eyes to the wide world of media beyond television. Kids like media on the go

When 5-to-9-year-old children turn on the television (or when an adult turns it on for them), which channels do they choose to watch? Three kid-centric cable channels Disney, Nickelodeon, and the Cartoon Network followed by PBS. More than one-third of children over age 5 say their favorite Web sites are those tied to television networks (the Disney Channel Web site, PBSKids. org, etc.).5 By large measure, the sources of the Web sites children are browsing are TV shows and networks (57%) and TV commercials (36%).

According to Patricia Greenfield there are three types of media multitasking: 1. Combining media with a real-life interaction, such as texting at the dinner table. 2. Using two or more types of media at the same time, such as listening to a CD while playing a video game. 3. Engaging in multiple tasks within a single medium, such as listening to iTunes while doing homework on the computer.

NIELSEN 2011
Encuestas mensuales y comparan resultados anuales

Datos de uso de celulares de los encuestados

25-34 (64%) y 18-24 (53%) dueos de un smarthphone

Adultos gustan de los juegos (angry birds) y usan su cel para trabajar
Jvenes lo usan con fines de entretenimiento social App ms usada: FB

13 a 17 aos
2009: 16% posea un SP 2011: 40% posea un SP Iphone: 44 apps Android: 32

10 aos edad promedio para descargar apps en celular de paps

M2
39% a 66% celular propio(8-18 aos) 18% a 76% mp3 (8-18 aos) 49 minutos al da consumiendo media en el celular Investigacin hecha desde 1999

Televisin es lo que ms se consume 3:51 min en el 2004 a 4:30 min en 2009 (mltiples plataformas a diferencia que en 2004) Pesado: ms de 16 horas 21% Moderado: 3 a 16 horas 63% Ligero: menos de 3 horas 17%

10-14 aos los aumentos ms dramticos en consumo de medios: media use 3 h. and 4 h. in media exposure

Metodologa
2,002 Encuesta (8-18 aos) 702 diario de uso de medios 20 oct 2008- 7 mayo 2009

Nios leen ms 10-12 ven ms tv Adolescentes escuchan msica

You might also like