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Development Communication

This document summarizes a workshop on development communication for strengthening local governance in rural India. It discusses access to media in rural households and opportunities. The objectives of the workshop are to build capacity, enhance knowledge, use communication as a tool for empowerment, develop strategies and action plans, and facilitate cooperation. The document outlines trends in mainstream and alternative media access in India and Odisha from 2000-2008. It also provides a case study on a community newspaper in Odisha called Gram Vikas Samachar and offers tips for effective development communication.

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Janbaz Rahyl
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437 views

Development Communication

This document summarizes a workshop on development communication for strengthening local governance in rural India. It discusses access to media in rural households and opportunities. The objectives of the workshop are to build capacity, enhance knowledge, use communication as a tool for empowerment, develop strategies and action plans, and facilitate cooperation. The document outlines trends in mainstream and alternative media access in India and Odisha from 2000-2008. It also provides a case study on a community newspaper in Odisha called Gram Vikas Samachar and offers tips for effective development communication.

Uploaded by

Janbaz Rahyl
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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SIRD WORKSHOP ON Development Communication for Strengthening Local Governance

Access to Media in Rural Households and Opportunities 15th March 2011


By Dr Pradeep Mahapatra Berhampur University

OBJECTIVES OF THE WORKSHOP


Build capacity Enhance knowledge and skills of stakeholders Use of communication as tool for empowerment Workout strategy and action plan Set an interface for good governance hub for effective implementation of PR & RD programmes

HIGHLIGHTS OF PRESENTATION

Access to media in Odisha Development Communication through mainstream

and alternative media platforms


Case study on GRAM VIKAS SAMACHAR Tips for effective communication

ACCESS TO MEDIA IN INDIA 2008


Types of Media PRESS TV RADIO INTERNET

Total Number of Readers/Viewers/ Listeners or Users over age of 12 yrs.

32 46 17.8 Crores Crores Crores

14 Crores

Time spent in minutes

26

98

81

68

Source: The Indian Media Business(Sage)

GROWTH IN REACH OF MEDIA 2000-2008


Types of Media
PRESS TV RADIO INTERNET

2000 2005 2008

23.2 36 32

33.3 38.6 46

12.2 15.3 17.8

03 12 14

Source: The Indian Media Business(Sage)

ACCESS TO MEDIA IN ODISHA 2008


Types of Media INDIA Total Number of Readers / Viewers / Listeners or Users over age of 12 Yrs. PRESS TV RADIO INTERNET

32 Crores

46 Crores 57.5 Lakhs

17.8 Crores 22.25 Lakhs

14 Crores 17.5 Lakhs

ODISHA

40 Lakhs

RATIO EXTRAPOLATED PREDICTIONS

MEDIA LANDSCAPE

Estimated 20% growth in media industry Higher growth rate of regional media Hyper localization of content

MAINSTREM MEDIA & DEVELOPMENT COMMUNICATION

About 6% coverage of development news


Market driven editorial policy Lack of Public Relation activities for coverage of

development news

VOLUME OF SOCIAL ADVERTISING IN INDIAN PRINT MEDIA


2006
2007

Position 07
Position 10

41.58
29.95 149.54 Lakhs Col.coms

2008

Position 02

Source: Ad Ex : A Division of TAM Media & Research

INITATIVES FOR BETTER COVERAGE

Planning strategies
Capacity building Replicating good practices

ALTERNATIVE MEDIA

Available government publications


Available Community Press Curated media

MOBILE PHONE AS A PLATFORM


January 2010 February 2010 Monthly additions

1,36,81,939 1,42,98,371

6,79,342

Govt. of Odisha initiatives for innovative project under e-governace

Case Study on GRAM VIKAS SAMACHAR

Development activists as informers Copy editing and production by professionals Personalized distribution system

USEFUL TIPS - I

Documenting Contributing to alternative media

Interacting with local journalists


Circulating story proposals among mainstream media

USEFUL TIPS - II

Documenting hard facts Collecting background information

Extensive interviewing
Recording others impressions Seeking human interest angle

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