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Presented By: Shweta Gupta (082) Nishtha Malik (087) Meena Gupta (091) Shreya Saxena (099) TULIKA (104) Mba (Gen) - CD

Flipkart is one of the leading e-commerce companies in India founded in 2007. It started with selling books online and has expanded into various product categories. It has received funding from Accel India and Tiger Global Management. Flipkart aims to provide customers with a wide selection of products, convenient payment and delivery options, and a simple user experience to become the Amazon of India.

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Shreya Saxena
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204 views

Presented By: Shweta Gupta (082) Nishtha Malik (087) Meena Gupta (091) Shreya Saxena (099) TULIKA (104) Mba (Gen) - CD

Flipkart is one of the leading e-commerce companies in India founded in 2007. It started with selling books online and has expanded into various product categories. It has received funding from Accel India and Tiger Global Management. Flipkart aims to provide customers with a wide selection of products, convenient payment and delivery options, and a simple user experience to become the Amazon of India.

Uploaded by

Shreya Saxena
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FLIPKART.

COM

PRESENTED BY: SHWETA GUPTA (082) NISHTHA MALIK(087) MEENA GUPTA(091) SHREYA SAXENA(099) TULIKA(104) MBA(GEN)_CD

Flipkart One of the leading Indian e-commerce companies headquartered in Bangalore, Karnataka. Founded by SACHIN BANSAL and BINNY BANSAL in 2007 with funding of 4 lakhs. Raised two rounds of funding from Accel India and Tiger Global Management. Early focus on online sales of books and later expansion of product line Presence across various categories including multimedia, games, mobiles, electronics and many more. Offers multiple payment methods Among the top 20 Indian Web sites in terms of traffic Broke even in March 2010 and claims to have had at least 100% growth every quarter since its founding. Regarded as the Amazon of India

MISSION Providing a delightful customer experience VISION To become Amazon of India OBJECTIVE Making books easily available to anyone who has internet access

ACQUISITIONS

2010: WeRead, a social book discovery tool

2011: Mime360, a digital content platform company 2011: Chakpak.com is a Bollywood news site that offers updates, news, photos and videos
2012: Letsbuy.com is India's second largest eretailer in electronics for an estimated US$ 25 million

Screenshot

COD 24*7 Customer Service Never Promise something that you dont have it built its own inventory Delivery its own courier company No-Questions-Return policy and 30 days replacement Customer preference for payment - Cash on delivery Low inventory turnover ratio Great logistics and customer first motto Promotion through word of mouth (High Goodwill)

Started with books and went on to add new products . 2 employees, 2 suppliers to 4800 employees and more than 600 suppliers. Revenue Generated:
RUPEES(IN CRORES)
4 20 75 5000

FISCAL YEAR
2008-09 2009-10 2010-11 By 2015(expected)

Sep 2011- Aug 2012

Colour Codes Flipkart.com Ebay.in Myntra.com Jabong.com Snapdeal.com

Average Scores with respect to Flipkart 1 0.82 0.5 0.3 0.42

USP of Flipkart
Cash/Card on Delivery Easy to Order Easy to replace 9% 100 50 0

MAJOR COMPETITIONS OF FLIPKART 77

Competition
4

10

29% 62%

Building supplier base

Building infrastructure for operations

Use of information system

Process of supply chain

PURCHASE
DOT-COM GENERATIO N

TIME POOR CUSTOMERS COST EFFECTIVE NON TIER 1 CITIES LOOKIN G FOR WIDER RANGE

Bad

experience Security issues Logistic difficulty

Skeptical about security of online transactions

STRENGTHS
Quicker turnaround time Brand Supply chain mgt. Huge reach Strategic Acquisitions

WEAKNESSES

Payment gateways Higher cost Delivery

Growth in e-TAIL Growth in e-BOOK CULTURE Mobile APPS

New players such as AMAZON

OPPORTUNITIES

THREATS

RIVALRY

High Level of Promotion Low Entry and Exit Barriers Accessibility

NEW ENTRANTS

SUBSTITU TE

Price Wars
Low Switching Cost

PORTERS FIVE FORCES

CUSTOME RS

SUPPLIER S

Loyalty New products

Cost
Heavy discounts on books Free shipping for purchases above Rs. 300

Consumer
Availability of products across 14 categories Books can be ordered before they are launched Pan India presence

Marketing Mix

Communication
Advertisements via Search Engine Optimization
Transparent Communication Once the customer places an order, progress can be tracked

Convenience
Ease of finding the product and related information Purchase at the click of a button Cash/ Card on Delivery

Word of mouth marketing strategy Customer satisfaction Heavy discounts Communication Convenience

Advertisements By Flipkart

Prepaid Wallet Feature


Flipkart has added a prepaid Wallet feature to its e-commerce platform that allows shoppers to store money on the site and use it to purchase items, without having to reach for their credit card for each transaction.

All deliveries are done through reputed couriers If there is no courier service available in particular area, shipping is done via Government Registered Book post or Speed post. Flipkart provides free delivery on all items if your total order amount is INR300 or more. Estimated time of delivery is mentioned on every page. It may differ from one item to another. Items which are labeled 'In Stock' on their respective product pages usually takes 2-3 business days to reach the customers.

Future Road Map


They aim at 10 times growth, and eyes at $ 1Billion sales by 2015.

They will look at bigger investments in their supply chain and technology.
Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed. They intend to enter in to various new categories and expand their current categories as well. Everything except for groceries and automobiles will be available on Flipkart in future. To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally.

What Went Right for Flipkart!


The first and foremost was that we Indians were discarding our stoneage ways and beginning to shop online. Another thing the two entrepreneurs, Sachin and Binny Bansal, did right was that they started off with books a low capital investment and a fast turn-around time. But the best thing they did was that they understood that too be successful in India, you need to be the God of Distribution.

In India, its amazing Logistics that prove to be the game-changer and thats exactly what the folks at Flipkart have done.

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