2 - Foundation of Individual Behavior Organisational Behaviour
2 - Foundation of Individual Behavior Organisational Behaviour
Biographical Characteristics
Biographical Characteristics
Personal characteristicssuch as age, gender, and marital statusthat are objective and easily obtained from personnel records.
Intellectual Ability
The capacity to do mental activities.
Multiple Intelligences
Intelligence contains four subparts: 1. Cognitive, 3. Emotional, and 2. Social, 4. Cultural.
Inductive reasoning
Deductive reasoning Spatial visualization Memory
Physical Abilities
Physical Abilities The capacity to do tasks demanding stamina, dexterity, strength, and similar characteristics.
2. Trunk strength
3. Static strength 4. Explosive strength Flexibility Factors
5. Extent flexibility 6. Dynamic flexibility
Employees Abilities
Ability-Job Fit
Learning
Learning Any relatively permanent change in behavior that occurs as a result of experience.
Learning
Involves change Is relatively permanent
Theories of Learning
Classical Conditioning A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a response. Key Concepts Unconditioned Stimulus Unconditioned Response Conditioned Stimulus Conditioned Response
Classical conditioning
An organism learns that two stimuli tend to go together. Originally Neutral conditioned Stimulus, through repeated pairing with the unconditioned one, acquires the response originally given to the unconditioned stimulus.
Before conditioning
CS light no response or irrelevant response
US Food
UR salivation
During conditioning
CS Light
US Food
UR Salivation
After Conditioning
CS Light
CR Salivation
Advertising
TV commercials, magazine ads, and business promotion often pair their products or company logo (NS) with pleasant images, such as attractive models and celebrities (UCS) that automatically trigger favorable responses (UCR). Advertisers hope that after repeated viewing , their products (CS) alone will elicit those same favorable response (CR) and that we will buy their products
Key Concepts
Reflexive (unlearned) behavior Conditioned (learned) behavior
Reinforcement
Operant Conditioning
Learning based on consequences; behavior is
strengthened if followed by reinforcement and diminished if followed by punishment .
In classical conditioning the response is passive and involuntary. In operant conditioning the response is active and voluntary
Types of Reinforcement
Positive reinforcement
Providing a reward for a desired behavior.
Negative reinforcement
Removing an unpleasant consequence when the desired behavior occurs.
Punishment
Applying an undesirable condition to eliminate an undesirable behavior.
Extinction
Withholding reinforcement of a behavior to cause its cessation.
Schedules of Reinforcement
Continuous Reinforcement A desired behavior is reinforced each time it is demonstrated.
Intermittent Reinforcement
A desired behavior is reinforced often enough to make the behavior worth repeating but not every time it is demonstrated.
Variable-Interval Schedule Rewards are initiated after a fixed or constant number of responses.
Schedule
Nature of Reinforcement
Reward given after each desired behavior Reward given at fixed time interval Reward given at variable times Reward given at fixed amounts of output
Effect on Behavior
Fast learning of new behavior but rapid extinction Average and irregular performance with rapid extinction Moderately high and stable performance with slow extinction High and stable performance attained quickly but also with rapid extinction Very high performance with slow extinction
Continuous
Fixed Interval
Behavior Modification
OB Mod The application of reinforcement concepts to individuals in the work setting. Five Step Problem-Solving Model